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The Ins and Outs of EDDM – Every Door Direct Mail

The biggest mystery that small business owners always look to solve is how to get their name, offerings, and promotions into the minds and hands of potential customers. It’s a constant quandary. There’s so much noise in the marketing world, too. Do you go with digital ads? Emails? Or do you the classic route with […]

Just In Time For Valentines: Forever® Hearts|USPS Stamps

The USPS has released the Forever Hearts, Forever® stamps, two versions depicting a heart shaped with lacy lettering spelling out “Forever”. Available in a white background with a red design and a reversed design in white design with a red background. The perfect stamp to adorn your custom printed invitations valentines cards, announcements, anniversary cards […]

Getting There First: Standard Mail vs First Class

With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age. The political/internal/financial battle happening within the United States […]

USPS Folded Self-Mailer Regulations Update 2013

Effective January 5, 2013, the United States Postal Service (USPS) is revising the regulations governing the Folded Self-Mailer Standards. The final rules were published in the Federal Register on December 1, 2011 and can be found in the Federal Register / Vol. 76, No.231 / Thursday December 1, 2011 / Rules and Regulations [PDF].

USPS Retail Postage Rate Increase for 2013

  The United States Postal Service (USPS), a “Self-supporting government enterprise”, has announced a retail postage rate increase effective as of January 27, 2013. The Postal Service funds its facilities and operations with the sale of postage, different products and services. It does not receive tax money from the US government for its operating expenses. […]

3 Easy Steps To Every Door Direct Success

Every Door Direct Mail Retail is incredibly easy to prepare and mail. The following steps will show you how to take your E.D.D.M. from concept to delivery. Before you continue reading, please make sure you have familiarized yourself with E.D.D.M. by reading  5 Reasons Every Door Direct Mail Will Work for You and then come back […]

Envelope Size Chart Quick Guide

A Handy Guide to Envelope Sizes: Unraveling the Mystery Picture this: you’re planning a spectacular event, and the invitations are almost ready to be sent. All that’s left is finding the perfect envelope to encase your beautifully designed cards. But who knew there were so many envelope sizes to choose from? Fear not, intrepid planner! […]