5 Interesting Ideas for your Custom 2016 Calendar

With the new year creeping up fast, it’s about that time to start thinking about your new calendar for 2016. With so many different options out there, it’s hard to narrow down exactly what kind of calendar to go with. Sometimes if you are ordering a large quantity, it may be worth it to go with a custom designed calendar for your office, team, organization or school. Everyone will love having a personalized calendar, and you have the freedom to make yours look and say whatever fits your project best.

The next tricky part is to pick the type and layout of your calendar. The standard size is 11″ x 8.5″ but there are plenty of other options you can choose to customize your calendar. Take a look at some of the following examples to spark your creativity for your 2016 calendar!

12″ x 12″ Square Calendars

These prominent wall calendars are perfect to display in conference rooms, large offices or anywhere that could use extra large pages. These look really nice wire-bound which is also a plus because they can lay flat if notes need to be made or events added.

Small 8″ x 8″ Calendars

We recently had a customer print their watercolor artwork on a smaller version of a wall calendar. These are perfect for cubicles or small desks that don’t have a ton of space to hang full sized calendars.

Die-Cut Calendars

If you want something that really stands out, consider what Land Rover did with this custom die-cut design. They created a topographic map that could be peeled off day by day, mimicking layers of the earth. A calendar like this is so successful because it pairs functionality with brand accentuation. A calendar like this would be different for every company, but could serve as a great marketing tool.

Visualized Calendars

There is nothing says that says the days of the year have to be printed on paper. Visualized Calendars are a creative concept that can take on many different shapes and forms. Look for other media that can represent your calendar – it will attract more attention than a traditional day counter and can draw more notice to your brand. The calendar below uses a rack-and-pinion-like system that can easily be rolled to represent each day of the month.

Full Spread Calendars

Most monthly spreads are set up to have a large picture at the top, and then a grid at the bottom representing all of the days of that month. This is used to write notes and add events to certain dates. In the digital age however, less people use physical calendars to schedule their lives. Instead, they will use their smartphones to plan their days and keep them better connected.

This doesn’t make the calendar obsolete though. The example above is a repurposed calendar that puts the focus on the artwork. Instead of splitting each page spread into two sections, they extended their artwork the length of the page and incorporated the calendar into the artwork. This design does not leave much room for someone to write on the display, but that is not always necessary. Instead, this layout plays to the aesthetic strength of the design.

Feel free to share your 2016 calendar ideas in the comments below, or head over to mmprint.com to get a quote for your calendar printing!

Lookbook Design Tips – Style And Fashion

Lookbooks seem to be the latest craze for fashion start-ups and clothing lines. I can attest to this statement because it’s been our hottest selling product for the 3rd and 4th quarter of 2013 and probably would have been for longer than that… had we paid more attention to this trend earlier in the year.

The difference between a lookbook and a catalog is in the content. Lookbooks showcase your fashion/clothing line’s look and style and doesn’t get into too much detail because it’s all about imagery, hence the name “Look” book.

A lookbook design sets the stage for your target market and with these tips you will be able to create an environment that they can relate to and see themselves in it.

Simple and Subtle Imagery

Lookbooks are made for looking. Simple as that. No need to create distraction with overwhelming amounts of text or disruptive graphics that take the focus away from your product.

You may opt for a solid color background usually gentle whites or light greys that contrast with the colors of your models and clothing. Even shadows can draw the eyes away from the target, make sure your lighting conditions are optimal.

Use Your Environment

For the seasonal or niche fashion-eers, the background can be used to your advantage. Create a habitat where your fashion lives, where you target market finds themselves. Help them envision how your style fits their lifestyle.

Gloss, Gloss… Gloss.

The paper you select for your lookbook printing can really influence the outcome. In my opinion, nothing makes photographs POP like a glossy finish, the good news is most small runs of lookbooks are printed digitally…

Digital printing uses toner which has a glossy finish anyway so basically you can print on uncoated or matte paper and still have a glossy finish. I’ve seen this used to give the printed areas a 3D type effect or can be comparable to Spot UV coating.

Beef Up Your Business Cards With These Plug-ins

Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to your business cards bring them to life. The combinations are endless, but by using just one finishing option your business cards will be “Slicker than a harpooned hippo on a banana tree” (not entirely sure what that means but it seems to get the point across that your business cards will stand out!).

These Cards Mean Business

Embossing

Embossing your business cards is just awesome. This method has many variations from blind embossing to multi-level embossing to embossing with foil stamping. It gives your business card dimension, it makes you want to look at it from different angles. But best of all, if used correctly, it’s classy.

Foil Stamping

Foil Stamping enhances your business cards by reflecting light in the area where it is foil stamped. This reflection attracts the eye of the viewer. Foil is available in many metallic colors and even holographic patterns…if you want your business card to pop, this is the way to go!

Spot UV Coating

Spot UV coating creates a reflective mirror-like sheen only in areas where it is designated, hence the name “Spot” UV. By using a spot UV layer on your business card, you can intensify the visibility of a certain graphic or even create a graphic out of the spot UV itself on a solid background. The example above have the 7 A.M. logo using this method so that the logo is only visible when angled to a light source. Very creative!

Custom Die Cut

Custom die cut business cards are the epitome of customization! The shape of your business card can be made to just about anything. Match the shape of your logo or product or you can add special folds to really make your business cards unique. Give them something they will never forget!

Pantone (PMS) Colors

If branding is important to your company, making sure your brand is recognizable and memorable can be as easy as selecting a specific Pantone color for consistency This color is used throughout all of your marketing collateral and anywhere your logo/brand is displayed. Many (if not all) of the major brands do this. One of the most used examples is Coca-cola’s red.

A Custom Combination of Finishes

The more of these finishes you use on your business cards, the more they will stand out in a stack. I don’t think there’s any way of overdoing it. When used correctly your business cards will serve as a sales tool and conversational piece that can get the ball rolling on a new sale. Use them to feature a new product or to show prestige that reflects on your business. The variations and possibilities are endless.

Free Christmas Fonts For Commercial Use

Christmas is almost here and we know that designers have tight deadlines for Christmas projects. We put together a list of awesome FREE Christmas fonts for commercial use that you can use in your designs for personal or commercial projects like holiday greeting cards, envelopes, postcards and any other fun Holiday projects you are working on. If you use any of the fonts listed, feel free to share a link to the artwork you did in the comments below!

Santa’s Sleigh by HypoTypo

Kingthings Christmas by Kingthings

Mountains of Christmas by Tart Workshop Fonts

ChopinScript font by Diogene

Snowpersons font —by Character

3 Powerful Marketing Tips To Gain New Local Customers

Small businesses thrive when their local community embraces what they have to offer. Customers feel that doing business locally is easy, it’s close by and it’s probably good for the local economy.

Even though these customers are consumers just like anyone else in the rest of the country, these consumers have one specific characteristic that is completely different from any other: they SHARE your location.

Whether your local efforts are made at the town level or the state level, these customers can become loyal fans just how sports fans become loyal fans of their local (town,state) teams.

3 Powerful Marketing Tips for Small Business

1. Gain Local Customers with Local Rewards

Sharing your location with your customers means that you and your employees eat, shop and interact with the same local businesses that they do.

These days you can run a Loyalty Rewards program easily in-house. It’s simply a matter of how complicated you make the offer.

A simple way is to print custom coupons with areas that get marked for each purchase or transaction. When the customer reaches the pre-determined number of transactions, you reward them with a free gift or a discount.

Partner up with some of the popular local businesses and run joint advertisements or run discount coupons off of each other. By doing this you are advertising to their customer base and at the same time helping their advertising efforts.

2. Create Awareness Inexpensively

Every Door Direct Mail : For 18.3 cents each (postage) you can mail an over-sized postcard or folded piece to every mailbox in your surrounding neighborhood including PO Boxes. No mailing list required.

E.D.D.M. is an amazing opportunity to let your local customers know your business contact information, address and the services and/or products you offer…while your at it, give them a coupon or offer they can’t refuse.

With the large canvas of the over-sized card that you can send, there’s enough room to include vital information, an attractive image and a killer call-to-action.

3. Become a Social Magnet

Social media is all about community. By embracing the power of social media, you can create a community of brand ambassadors that will spread the word for you.

Sign up for Twitter and create a Facebook business page at the least and start conversations with your customers. When they talk to you, their friends and connections will see the conversation and possibly join in. With that alone you might have just scored a new customer.

Follow us on twitter : @mmprint

Although each one of these tips is powerful on its own, using them in combination will increase your chances of acquiring new local traffic.

Use Every Door Direct Mail to inform your local community of your location, product or service and make sure to let them know where to find you on Twitter and Facebook (and any other social media networks you are on). Then, on your Facebook business page you can offer a discount in return for a Like. Don’t forget to use QR Codes to make it easy to connect with you or visit your website via mobile phones.

Have you had better success using Targeted Direct Mail over using Every Door Direct Mail?

Creating Die Lines for Custom Die Cut Printing in Adobe Illustrator

This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do stuff.

Creating a die line for die cutting can be pretty simple or can be quite difficult, all depends on your design and some planning beforehand can come in very handy later on.

First, I want to make it clear that die cutting thin lines is not always a good idea. Thin lines in a die create thin cuts in the paper that can easily bend or rip off. Sometimes it’s unavoidable such as die cutting hair or thin fonts but if possible, always try to use thick locks of hair or bold type if your die cut is typography-based.

Custom Die Cut Hang Tags

For this tutorial we are going to create a Die Cut Hang Tag. Many clothing manufacturers use hang tags to brand their merchandise and sometimes include information about the product or the company on the back or inside if it is a folding hang tag.

For this tutorial, we will use a fictitious Clothing Brand called mmprint.

Our goal is to have a finished hang tag where we will die cut the mmprint with the white Stroke around it. Leaving the grey area (which for purposes of this tutorial is simulating the paper) by using a die cutter such as our Heidelberg Windmill Letterpress.

The Right Tools

The die line must be made using a vector design program such as Adobe Illustrator or InDesign. A die maker uses a CNC (Computer Numerical Control) machine which uses CAD software to send the design commands to the CNC machine.

Since the CNC is computer controlled, it requires vector lines to operate. Raster lines are created using blocks which then create jagged edges along the perimeter of the line.

Preparing the Artwork

Creating the die line for the mmprint hang tag should be rather straight forward and simple. We used Century Gothic Bold for the text and made an offset path to make it thicker, then added a 3pt. Stroke around it. All we really need to do is make a line that goes around the entire perimeter of the white Stroke.

Sure, you can show off your Pen tool skills and trace the whole thing but working efficiently is key for a designer and when you have other projects to move on to, time is important.

At this point in our design, our stroke is an effect applied to the object. When you select the object with the black arrow, you will see that the selection line is located within the stroke. Since we need the die line to be the outside edge of the stroke, we have to make the stroke an object itself.

Select the mmprint object then click Edit>Copy then click Edit>Paste in Front

With the new object selected, click Object>Expand

While still selected, click the Unite button in the PathFinder tab (Window>Pathfinder)

Now you should have the outline of the object that is completely white, which notably is the shape that will remain in the sheet of paper once the mmprint is die cut out…

Now just 2 more steps.

While our new white object selected, all we need to do is give it a 1pt. stroke (I chose orange so it stands out) and remove the fill color.

Here is the result:

The orange line is the area where the die cut will be made

Cleaning Up

The final step is to convert the orange color we selected into a PMS color that we will call “Die Line”.

The purpose of making the die line its own PMS color is so that it separates correctly when making plates. The CMYK parts separate accordingly for printing and our “Die Line” PMS will separate as one separate plate for the die.

Here is how it’s done:

With the Die Line Layer selected, Double click the Orange color in your Swatches Panel.

Change the Swatch Name to “Die Line”, change Type to “Spot Color” and click OK

Notice the Orange color swatch has a White corner with a Black dot in it…this means it has been converted to a PMS color

Tips and Tricks

It’s always a good idea to consult with the printer/die cutter before you spend a lot of time on your design. Discuss and if possible, show a sketch or basic artwork of your die cut to get feedback on what may or may not work.

As a graphic designer/consultant, you are hired to be efficient and work within budgets.

To save on die charges, you can always use a pre-made Die Cut shapes and customize only the printing.

We offer a nice selection of pre-made die cut shapes:

Take the Design Even Further

When budget is not an obstacle, take your creativity to the next level with Foil Stamping and Embossing.

At this point you can design a hang tag with all the bells and whistles that people may possibly keep. Hang tags create an amazing opportunity to spread your branding with the very merchandise that you sell. Make your hang tag reflect the quality of your company and your product.

So how do you prepare the design for foil stamping and embossing?

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Complementing Innovation: Taking a Step Back to Take a Step Forward

These days it’s hard to keep up with the advancement of technology, whether in our personal lives or in business. Seems that before we even become accustomed to a new product or system there is another that replaces it.

At The Marsid-M&M Group we are always trying to stay on the cutting edge of technology, but recently we decided to take a different approach…

We decided that in order to move forward we had to take a step back in time, to our roots one might say.

-Barry Caputo, Co-owner

The evolution of print has brought upon us a new age where digital printing, short runs and variable data have become a large part of our everyday business. We realized that these customers were in need of more finishing options than we previously offered while keeping costs down and still manage to deliver a quality product.

So we hired Heidi and gave her an office:

Heidi is a Heidelberg Windmill Letterpress. She's hardworking, precise and classy; she's tough. Been around the block, but still in great shape. Our BizHub Digital Presses say she's quite the cougar.

Heidi Finds a New Home

The Heidelberg Windmill Letterpress made it’s first public appearance in 1913.

The beauty before you in the image above was manufactured in August of 1969. She had lived in San Diego, California for many years where she printed all types of advertisements, brochures and stationery. She was one of 10 Heidelberg Windmill Letterpresses which were all lined up in a row. She worked very hard for 10 hours every day and 10 hours every night with very little rest; as did her 9 sisters sitting beside her on the long and narrow concrete floor that she called home.

Right after her 15^th birthday in September of 1984, the factory that Heidi worked in was shut down. People said, “It was because there were newer types of printing presses called Offset Machines that could run faster and produce better and cleaner printed work.” Heidi then sat idle on that cold concrete floor with no electricity or oil for almost two years… Read the full story written by very proud owner, Sid Halpern.

A Windmill of Opportunity

Die Cutting and Foil Stamping are only a few of Heidi’s traits. With a few add-ons she can also print color, emboss, score, perforate and number.

At this time we use her for Die Cutting, Foil Stamping and Scoring:

Card Stock Scoring

Custom Die Cutting

Custom Foil Stamping / Die Cut

Vision Becomes Reality

Our goal was to offer more custom finishing options to our customers with low minimums and make it available for digitally printed materials. We also envisioned a whole new line of products that we could offer in addition to our standard printed materials.

Well, we’re the type of company that doesn’t let good ideas go by the wayside so we went gung-ho, full speed ahead and there was no stopping us.

Over the next few months we will be adding a slew of new products to our website that provide a foundation for your own new ideas that are only limited by creativity.

The Benefit is Clear: Stand Out from the Rest

Die Cut Business Cards

We all know in business it’s very important to make a great first impression. Most first business meetings begin with a handshake and an exchange of business cards.

A well crafted business card is as firm a statement as is a firm handshake.

We currently offer these standard die-cut business cards that you can pick from and you can always request a quote for custom die cutting to your specific shape:

Feel free to download our Die Cut Business Card Templates.

Die Cut Desk Calendars

Calendars offer 365 days of steady promotion and you only pay for them once!

Standard calendars are made to be hung on a wall but Die Cut Desk Calendars are made to stand on a desk which makes them more accessible.

Your company name and contact information will be displayed at all times at arm’s length.

Die Cut HangTags

Boost the value of your product with custom Die Cut Hang Tags. A great way to include your branding and a description of the product or instructions on how to use it.

Many standard shapes are available or you can always go a little further and customize the shape for a truly unique finish!

Feel free to download our Die Cut Hang Tag Templates.

Die Cut Bookmarks

Still a very popular product, die cut bookmarks make effective and simple promo products that everyone likes. Add a custom shape and a tassel to make it even more attractive.

Lamination, UV coating, Aqueous coating also available.

Die Cut Gift Card Holders

Retail establishments can really benefit from our custom printed die cut gift card holders. Make your gift cards more presentable by providing a safe and secure holder that can be customized with your artwork.

Great for branding and promotions.

What Die Cut products would you like to recommend we offer in the future?

Heidi Finds A New Family at The Marsid M&M Group

Heidi was born in August of 1969. She had lived in San Diego, California for many years where she printed all types of advertisements, brochures and stationery. She was one of 10 Heidelberg Windmill Letterpresses which were all lined up in a row. She worked very hard for 10 hours every day and 10 hours every night with very little rest; as did her 9 sisters sitting beside her on the long and narrow concrete floor that she called home.

Tragedy

Rebirth

In July of 1986, Henry Jenkins, a reverend from a small church in Los Angeles, found Heidi listed in a newspaper advertisement. He journeyed to San Diego with a large moving truck and brought her back to his garage in L.A.. He fed her oil and gave her electricity which made Heidi so happy. The reverend’s wife came to the garage once a week, always on Wednesday, to clean her and rub her down with a very soft cloth. Heidi was finally at work again; her new job was to print small prayer books and song sheets for Reverend Jenkins to distribute to his parishioners. After many years, the good Reverend took ill and was forced to make a change. On February 17, 2007, Reverend Jenkins and his wife closed their church and moved to a small town in Mexico where they became missionaries. Heidi now needed a new home. She still had so much life in her.

Heidi was found by an adoption agency in Jamaica, New York called Crystal Graphics. The company was owned by a man named Mr. Bally, who knew that although he would probably be keeping Heidi for a while; he was sure he would eventually find her a good home. He cleaned Heidi from top to bottom and made sure she looked good. He then covered her with a big green tarp with the words “WINDMILL 13X18” on it. Trying to find new parents that were qualified was not an easy task. People would come to look at her, but no one seemed to have the right use for Heidi. After many months of deliberation, Mr. Bally decided to convert Heidi into a Die Cutter and Foil Stamper. In November of 2011, after the conversion was complete, she received a new coat of paint and was ready to go. Again the green tarp was put back on Heidi to keep her protected and safe, but it now had the words “FOIL STAMPING / DIE CUTTING” added to her description.

A New Home

It was about this time that Sid Halpern, the president of The Marsid M&M Group a very progressive “State of The Art” commercial printer, decided to compliment his offset and digital capabilities and bring “in house” Foil Stamping and Die Cutting to their growing list of clients. Mr. Halpern found Heidi advertised by Mr. Bally on eBay and decided to make a visit to the Jamaica, New York warehouse to see her. He lifted the green tarp and was immediately impressed! Heidi was clean and beautiful, filled with oil and ready to go to work with all her new capabilities. The deal was made and the adoption finalized! A few days later, December 10, 2011, Heidi was on Mr. Bally’s delivery truck heading to her new home in Carle Place, New York!

Wow! Heidi was amazed when she arrived. Mr. Halpern had built her a very special private room with an arched doorway! He installed new crown moldings and had pictures of Benjamin Franklin and Johannes Guttenberg on the wall above her. There was a vintage California Job Case to her left and an authentic composing stick to her right! There were even a few antique hymns engraved in copper on the wall. Heidi thought she remembered printing with those back when she was with Reverend and Mrs. Jenkins in L.A.. Heidi was so proud and now felt so useful in her new home with all of the shiny new offset and digital printers! Mr. Halpern was very good to her; he treated her as part of his FAMILY. He bought her all new tools and was so excited to watch her Die Cut and Foil Stamp new jobs every day. It didn’t take Heidi long to realize she would never again be on a delivery truck!

Adding Video to your Printed Marketing Materials for Free

In this post we will explore in detail how to beef up your printed marketing materials by adding your own custom video and making it easy for your customers to share the video as well.
I am sure some of you reading this right now are imagining small screens, wires and batteries or mini-DVDs glued to the inside of your media kits. Well, that’s not the case, it’s not that complicated and it’s free!

Adding the video to your printed marketing materials is done in 3 easy steps and all 3 tools needed are available freely on the Internet.

Video Distribution

The first step, assuming you already have a video that you would like to distribute to your customers, is to upload your video to the web. There are quite a few websites that will host your video file for free, some of the most popular being Youtube and Vimeo.

If you are tech-savvy or have an IT person who handles your website, you can also upload your videos to your own website hosting server.

Here are instructions on how to upload videos to Youtube
Here are instructions on how to upload videos to Vimeo

By uploading your videos to the web, you make them available and easily accessible 24 hours a day, 7 days a week. Most video hosting sites as you may already know, have a commenting feature where people can leave comments about your video and you can respond to their comments.

Creating a Link

In this second step we will create a link to the video. Both Youtube and Vimeo automatically create a link for you and you simply copy and paste it. Most video hosting sites will do this for you as well.

After we have uploaded the video and generated a direct link to the video, we are going to make it a link that we can track to see how many times it has been used, shared and who shared it.

There are many free URL shorteners available that give you free tracking tools that provide basic Analytics with information regarding the use of the link you shortened. Here are a few of the most popular ones, I recommend you create a user account so that you can log in and view your results:

I tend to be partial to bit.ly because I like how easy it is to create a shortened url and the way they present the link tracking information.

To create a shortened URL, simply paste the video URL into the big blue text box and click shorten. Easy as that.

The Bit.ly analytic panel gives you different ways to look at what happened to your URL throughout its life:

A visual chart with the amount of daily clicks
Cool feature called Conversations which shows who is talking and sharing the same link on social networks plus a count of how many times it has been shared on various social networks.
QR code and a sidebar to share the link on your social networks right from the bit.ly page (go to settings to authorize this).

Being able to analyze the results of your efforts is a very valuable tool. If you can tell what did well and what went wrong with your marketing, you can use this information to improve your marketing and drive better results on your next campaign.

Code Connection

The final step in adding video to your printed marketing materials is to create the connection between your video and the paper your marketing material is printed on.

Most of you may be familiar with QR codes by now since they have been around for a while. You might see them quite often on catalogs, magazines, postcards and many other direct mail printed materials; not to mention packaging and even in commercial stores like BestBuy use them to show video product demos in the stores.

If you would like to learn more about QR codes, I highly recommend you read my post that contains information about QR codes and a list of Free QR Code readers and generators.

For this specific tutorial we will be using a QR code to direct the user’s mobile smart phone to a video that you uploaded per the instructions in step one. Why use a QR code? Well, how many people do you think would want to type a URL that looks like this – bit.ly/egm7XG – into their smart phone browser? By using a QR code all the user has to do is tap his QR code reader app and scan the code.

Let’s get to it! Creating a QR code is simple. Go to one of the free websites I listed in the blog post about QR Codes. Try them all to see which one you find easier to use and feel free to share with us in the comments below.

For this example I will use the www.BeQRious.com website to generate my QR code:

Simply paste the shortened URL you created in step 2 into the text box labeled “Enter web URL:” and click the Create Code button.

You will see on the right an image of a cellphone with a QR code on the screen. That is the code that was generated by your special and unique URL.

Now, if you are feeling a bit antsy, go ahead and fire up your QR Code reader app on your smart phone and scan the the code right on your computer screen. Make sure it works correctly and directs your smart phone to the video you uploaded in step 1.

If it doesn’t work, go back to step 1 and make sure you used the correct link for the video, in the URL shortener and that you used the correct link generated by the URL shortner, on BeQRious.com (or whatever qr code generator you decided to use).

Wa-la! That’s it. Download the QR code and insert into the design of your marketing materials.

I recommend you download the vector/PDF version of the code (if available) as it is created in vector format and can be enlarged or reduced to just about any size without losing any quality. I personally try to keep it no smaller than 1 inch x 1 inch.

IMPORTANT!!!

Rule #1 : TEST, TEST, TEST.

You must make sure that the code is not too small or too blurry to be read by the cameras on smart phones. You must test the QR code among different phone models and different QR code reader apps to make sure it works appropriately.

Coolest Roundup of Augmented Reality in Printing

Many say the printing industry is in decline, some even say print is dead. Think again Egon!
This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving.

If you are a movie buff, you may have already heard of Augmented Reality (AR for short). The film industry is adopting this technology wisely and guess where it is found…yes, on their PRINTED movie posters and even on the official movie T-shirts which of course are screen-PRINTED.

A Revolution on the Rise

As augmented reality technology catches on and becomes more affordable, you will see its use more and more in our daily lives. The one aspect of augmented reality that really catches my attention is the fact that it could revolutionize learning.

Finally we have something to make those boring text books come alive, making learning interactive or better yet, fun. This would make kids actually want to study…Check this out:

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The example above shows just one way augmented reality enhances print. This technology can also be applied to Direct Mail and just about every type of printed advertising from business cards to large format.

Augmented Reality in Print

The following round up of Augmented Reality print advertisements show that print is here to stay and is the medium which connects our reality to the virtual online world. Enjoy!

Godzilla 2012

Poster and T-shirt

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iQ Toyota Augmented Reality Tech

Postcards

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Interactive Marketing sales tool – Building Magical Brochure

Brochure

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Augmented Reality Business Card – Avatar Concept

Business Cards

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Augmenting a Postcard

Postcards

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Bouygues Telecom Augmented Reality Smartphones Brochure

Brochures (Wow!)

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Audi Augmented Reality Calendar

Calendars

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I (heart) Augmented Reality

T-shirts (lol)

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Augmented Reality Encyclopedia

Encyclopedia

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Augmented Reality Game

Board Games

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New Reality – Augmented Reality Magazine

Magazine

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TOUCH2PRINT -Augmented Reality: Can touch this

Touch Interactive Paper

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Gamer

Movie Advertising

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This is only a small chunk of what is out there! Augmented reality can solidify print’s centuries-long foundation in our present and more importantly, our future.