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Custom Calendars are a Marketing Secret Weapon for Business

The humble calendar is a bit like a ninja. This unassuming piece of media can sneakily infiltrate the homes and offices of your clients, where it prominently finds itself displayed on desks or walls. Chock full of exciting imagery, promotions, and messaging, this useful promo item not only aids your clients in their day-to-day planning […]

Useful Pointers for Creating an Attractive Header Card

When shoppers are browsing a store, they are often walking past hundreds of different products and brands trying to grab their attention. A product’s packaging can be one of the most important factors in a customer’s buying decision. Having a poorly designed package can give the impression your merchandise is cheap or inferior. Make sure […]

Lookbook Design Tips – Style And Fashion

Lookbooks seem to be the latest craze for fashion start-ups and clothing lines. I can attest to this statement because it’s been our hottest selling product for the 3rd and 4th quarter of 2013 and probably would have been for longer than that… had we paid more attention to this trend earlier in the year. […]

How To Set Up A Spot UV Business Card Design

The process of setting up a Spot UV business card is different from what you are used to. Since the Spot UV coating is not actually “printed”, the area that is printed and the area that is Spot UV will require separate files. Areas with UV (Spot) and Areas with No UV Let’s make it […]

Getting There First: Standard Mail vs First Class

With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age. The political/internal/financial battle happening within the United States […]

Pre-Press Proof: Challenges And The Alternative

Providing a customer with a pre-press proof for an offset run has been an issue for printers and customers alike for a long time, specially when printing in Pantone (PMS) colors. Some customers require a printed proof to be made before the entire job is run, usually for large orders. Because of the cost of […]