Choosing the Right Envelope Size for Your Direct Mail Campaigns

When it comes to mailing advertisements, letters or documents, choosing the right envelope size can make all the difference. Not only can it save you time and money on postage, but it can also ensure that your mail arrives safely and securely.

In this guide, we’ll explore the standard envelope sizes and their uses, so you can make an informed decision for your next mailing.

Choosing the right envelope size can be the difference between a successful direct mail campaign and a flop.

Imagine standing in front of a wall of envelopes, all different sizes and colors, trying to decide which one will best fit your needs.

  • Will the #10 envelope be too small for your invoices or too big for your advertising materials?
  • Will a larger envelope be too costly for your marketing budget?

It’s important to consider the purpose of your mailing and the contents you’ll be sending before selecting the appropriate envelope size.

For example, a #10 envelope is commonly used for business letters and invoices, while a larger envelope may be better suited for promotional materials and printing marketing materials. By taking the time to choose the right envelope size, you can ensure your message is delivered effectively and efficiently.

When it comes to direct mail, the right envelope size can make all the difference. Whether you’re sending invoices to customers or advertising materials to potential clients, the size of your envelope can impact the success of your campaign.

Not only do you want to choose an envelope that fits your contents comfortably, but you also want to select one that stands out and catches the recipient’s attention. With so many envelope sizes to choose from, it can be overwhelming to decide which one is right for your needs. However, by keeping in mind the purpose of your mailing and the message you’re trying to convey, you can make an informed decision that will benefit your marketing efforts.

From printing to advertising, choosing the right envelope size is a crucial step in creating a successful direct mail campaign.

Standard Envelope Sizes

Envelopes provide a secure and organized way to send letters, cards, and important documents. With the rise of technology, it may seem like envelopes are becoming obsolete, but they remain an essential tool in our daily lives. Whether it’s for personal or business use, choosing the right envelope size can make all the difference. In this article, we will discuss the common envelope sizes and their uses, as well as the pros and cons of using standard envelope sizes.

Common Envelope Sizes and Their Uses

Custom Invitation Envelope Printing | MMprint.comThere are various envelope sizes available in the market. However, not all of them are suitable for every purpose. Here are the common envelope sizes:

1. A2 Envelopes:

A2 envelopes are commonly used for invitations, thank-you cards, and greeting cards. They measure 4.375 x 5.75 inches, making them a perfect fit for standard 4×5 inch cards.

2. A6 Envelopes:

A6 envelopes are slightly larger than A2 envelopes, measuring 4.75 x 6.5 inches. They are ideal for sending invitations, save-the-dates, and RSVP cards.

3. A7 Envelopes:

A7 envelopes are one of the most common envelope sizes. They measure 5.25 x 7.25 inches and are perfect for sending 5×7 size announcements, invitations, and greeting cards.

4. #10 Envelopes:

#10 envelopes are the standard business envelope size, measuring 4.125 x 9.5 inches. They are perfect for sending letters, invoices, and statements.

5. 9×12 Envelopes:

9×12 envelopes are the standard size for mailing documents, brochures, and catalogs. They are spacious enough to hold multiple sheets of paper without folding.

Choosing the right envelope size for your needs can make a significant difference. It not only provides a professional look but also ensures the safety of your documents or cards during transit.

Pros and Cons of Using Standard Envelope Sizes

Direct Mail Envelope Printing Service |

Using standard envelope sizes has both advantages and disadvantages. Here are some of them:


– Availability: Standard envelope sizes are readily available in the market, making them easy to find and purchase.

– Cost-effective: Since they are produced in large quantities, standard envelope sizes are relatively cheaper than custom-made envelopes.

– Uniformity: Standard envelope sizes provide a uniform look, making them ideal for formal communication, such as business letters, resumes, and job applications.


– Limited creativity: Standard envelope sizes may limit your creativity, especially if you are looking for a unique look or design. Designs that require bleeds may be more expensive.

– Size constraints: If you have specific document or card sizes, standard envelope sizes may not be suitable for your needs.

– Uniqueness: Standard envelope sizes lack uniqueness and may not stand out in a pile of mail, especially if you are sending something important or significant.

While standard envelope sizes may have some drawbacks, they remain a popular choice for most people due to their availability, cost-effectiveness, and uniformity.

Custom Envelope Sizes

Custom Business Envelope Printing |

When you think about creating your own custom envelopes, it may seem like an unnecessary or tedious task. Why bother with creating a custom size when standard sizes are available?

However, there are many reasons why choosing a custom envelope size could be the best decision for you or your business. Let’s explore the benefits and drawbacks of using custom envelope sizes, and why it might be the right choice for your needs.

Reasons for Choosing a Custom Envelope Size

There are several reasons why you might want to choose a custom envelope size over a standard size. Firstly, a custom size allows you to create an envelope that perfectly fits the contents you want to send. This can be particularly important if you are sending something that is an unusual shape or size. A custom envelope can also help to protect the contents of your mail, as there will be less movement and shifting within the envelope during transit.

Another reason why you might choose a custom envelope size is to make your mail stand out from the crowd. Standard envelopes are ubiquitous and can easily be overlooked, while a custom size can help to make your mail more eye-catching and memorable. This is particularly important if you are sending something that needs to get noticed, such as a marketing campaign or an important announcement.

Finally, custom envelopes can be a great opportunity to showcase your brand or personality. By creating a custom design or using a unique size, you can create an envelope that reflects your business or personal style. This can help to make a lasting impression on the recipient and leave a positive association with your brand or message.

Benefits of Printing Custom Envelope Sizes

There are several benefits to using custom envelope sizes. Firstly, as mentioned earlier, a custom size envelope can help to protect the contents of your mail. By creating an envelope that perfectly fits the contents, there will be less movement and shifting during transit, reducing the risk of damage.

Custom envelope sizes can also help to save money on postage. If you are sending a small item in a large envelope, you will be paying extra for the weight and size of the envelope. By using a custom size envelope, you can save money on postage costs by ensuring that you are only paying for the weight and size of the contents.

Another benefit of using custom envelope sizes is that they can help to reinforce your brand identity. By creating a custom design or using a unique size, you can help to make your mail more memorable and create a positive association with your brand.

Drawbacks of Using Custom Envelope Sizes

While there are many benefits to using custom envelope sizes, there are also some drawbacks to consider. Firstly, creating a custom envelope can be time-consuming and may require additional resources, such as graphic design or custom printing services. This can add to the cost of your mailing campaign or personal project.

Another potential drawback of using custom envelope sizes is that they may not be compatible with standard mailing equipment. If your custom envelope size is too large or too small, it may not be able to be processed by standard mailing equipment, which could cause delays or additional costs in postage, using custom envelope sizes may limit your options for mailing services.

Choosing a custom envelope size can make your mail more memorable, protect your contents, and reinforce your brand identity. However, it’s smart to weigh the pros and cons carefully before deciding if a custom size is right for your needs. Whether you choose to go with a standard or custom size, the most important thing is to ensure that your mail is well-designed and arrives at its intended destination on time.

Direct Mail Campaign Envelopes Printing |

Make the Right Choice for a Successful Campaign

Choosing the right envelope size is crucial for any mailing campaign. By understanding the common envelope sizes and their uses, you can make an informed decision that will benefit your marketing efforts.

While standard envelope sizes have their pros and cons, custom envelope sizes can help your mail stand out and protect your contents, but may require additional resources and limit your options for mailing services.

So, whether sending business letters, invoices, or promotional materials, take the time to choose the appropriate envelope size that fits your contents comfortably and catches the recipient’s attention.

By doing so, you can ensure your message is delivered effectively and efficiently.

The Delivery Process

One of the most important reasons to choose the right envelope size is to your mail reaches its destination intact. Envelopes that are too small for their cause the items to bend or crease during transit, while envelopes that are too large may allow the items to shift around and become damaged. Additionally, if the envelopes are too thick or too heavy, they may require additional handling by postal workers, potentially leading to delays, mishandling or additional fees.

When choosing an envelope size, consider the size, weight, and shape of your contents. Flat documents such or photographs can typically be sent #10 envelopes, while larger items or multiple documents may require larger envelopes or even padded mailers. For irregularly shaped or bulky items, consider using a box or tube instead of an envelope.

It’s also important to consider the destination address when choosing an envelope size. Different postal services may have different requirements or restrictions for envelope sizes and weights, so be sure to check with your local service before mailing anything out.

The Cost of Postage

Envelope Printing Postage Stamps | MMprint.comAnother important factor to consider when choosing envelope size is the cost of postage. Postage rates are typically based on the weight and size of the envelope, so choosing the right size you save money on postage fees.

For example, if you’re sending a letter or document that weighs less than one ounce, using a standard #10 envelope will typically be the most cost-effective option. However, if your contents weigh more than one ounce, you may need to use a larger envelope or pay additional postage fees. Similarly, oversized or non-standard envelopes may also incur additional fees.

Before sending any mail, be sure to check the current postage rates and requirements for your chosen envelope size to ensure that you’re not overpaying. You can typically find this information on your local postal service’s website or by visiting a post office in person.

The Condition of the Contents

Finally, choosing the right envelope size can help ensure that your contents arrive in good condition. Envelopes that are too small or too tight can cause documents to become wrinkled or creased, while envelopes that are too large can allow items to shift around and become damaged.

In addition to choosing the right size, it’s also important to use high-quality envelopes that are designed for the type of contents you’re sending. For example, padded mailers or bubble envelopes can provide additional protection for fragile or delicate items, while waterproof envelopes can help prevent damage from moisture or humidity>

Are you looking for the perfect envelopes for your next mailing campaign?
Get a quote for envelopes today and let us help you make a lasting impression on your recipients.
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8 Benefits of Waterproof Synthetic Menus for Restaurants: Maximize Your Menu Investment

Synthetic Waterproof Menu Printing Customers enjoying restaurant menu selection

Printing and producing synthetic menus for restaurants is a regular part of our daily grind, we have seen firsthand how these menus can benefit both customers and restaurant owners. From their durability and easy-to-clean surfaces to their professional appearance and customizability, synthetic menus are an excellent option for any restaurant looking to take their menus to the next level. In this blog post, we will explore the top 8 benefits of using waterproof synthetic menus for restaurants, and explain how they can help improve the overall dining experience for customers while saving time and money for restaurant owners.


waterproof menus printing synthetic paper strong and durable icon Synthetic menus are highly durable and can withstand frequent handling, spills, and stains. They are made from high-quality materials that are resistant to tearing, bending, and scratching. Unlike paper menus, synthetic menus can last for a long time without showing any signs of wear and tear with proper handling. This means that restaurant owners can save money on menu printing costs in the long run, as they do not need to replace menus as often.


waterproof menus printing synthetic paper splash icon

One of the main advantages of synthetic menus is that they are waterproof. This means that they can be easily cleaned and sanitized without the risk of damage or warping. Spills and stains can be wiped away with a damp cloth, and the menus can be disinfected with a sanitizer solution without any damage to the material. This is particularly important in a restaurant setting, where menus are handled by multiple people and are exposed to a variety of liquids and food.

Easy to Clean

waterproof menus printing synthetic paper easy clean hygenic icon Cleaning synthetic menus is a breeze. As mentioned earlier, spills and stains can be wiped away easily with a damp cloth. The menus can also be disinfected with a sanitizer solution, which is particularly important during the COVID-19 pandemic. This means that restaurant staff can spend less time cleaning menus and more time attending to customers.


waterproof menus printing synthetic paper affordable cost effective icon Synthetic menus are usually more cost-effective than traditional paper or laminated menus. While the initial cost may be higher, synthetic menus last longer and require less frequent replacement. This means that restaurant owners can save money on printing costs in the long run.


waterproof menus printing synthetic paper custom and personalized icon Synthetic menus can be easily customized with different colors, designs, and sizes to match the restaurant’s branding or theme. This means that restaurant owners can create a unique and memorable dining experience for their customers. Customizable menus also allow for easy updates or changes, which is important for restaurants that frequently change their menus.

UV Resistant

waterproof menus printing synthetic paper UV protective coating icon We add a protective coating to resist fading and discoloration caused by exposure to sunlight. This helps maintain their appearance over time and ensures that the menus look fresh and new for longer.


waterproof menus printing synthetic paper Hygenic icon Synthetic menus are more hygienic than traditional paper menus, as they are less likely to harbor bacteria or other pathogens that can be transferred from person to person. This is particularly important during the COVID-19 pandemic, where customers are looking for reassurance that the restaurant is taking all necessary precautions to ensure their safety.

Professional Appearance

waterproof menus printing synthetic paper professional chef restaurant icon Synthetic menus provide a sleek, modern look that enhances the overall appearance and professionalism of a restaurant. They convey a sense of quality and attention to detail that customers appreciate. A professional-looking menu can also help entice customers to order more items or try new dishes.

In conclusion, using waterproof synthetic menus can be an excellent investment for restaurants looking to improve their overall dining experience. Not only are they durable, waterproof, easy to clean, and cost-effective, but they are also customizable, UV resistant, non-slip, hygienic, and provide a professional appearance. As a printshop that specializes in producing synthetic menus, we believe that these benefits make synthetic menus an excellent option for any restaurant looking to enhance their menu presentation.

If you are interested in purchasing waterproof synthetic menus for your restaurant, we would be happy to assist you. Our team of experts can help you design and print high-quality menus that match your restaurant’s branding and theme. Contact us today to learn more about our synthetic menu options and how we can help improve your restaurant’s dining experience.

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The Evolution of the Printing Industry: From Lithography to Halftone Photolithography

Printing has come a long way since its inception in America. The demand for color prints was low before 1800, and the technology to produce them was virtually non-existent. However, by the early 1800s, the market for books with color illustrations grew, and hand coloring black-and-white engravings was the norm.

This changed with the introduction of lithography in America. Invented and refined in Europe, lithography arrived in America in the early 1800s, and quickly replaced the traditional woodblock and etching techniques. Lithographic businesses were established in major American cities between 1825-1850, and by 1840, hand-colored and tinted lithography began to be produced.

Lithography - Lithographic Stone for printingLithography is a printing process that uses a flat stone or metal plate on which the image to be printed is drawn or painted in a special ink. The plate is then treated so that the ink adheres only to the image and not to the non-printing areas. A sheet of paper is then pressed against the plate, transferring the ink and producing a printed image.

The process allowed for the mass production of printed materials, such as books, posters, and advertising materials, making it a revolutionary technology in the printing industry.

Printing Technology Evolution

Between 1850 and 1875, the color lithography process became more sophisticated and mechanized. Color advertising became a major source of income for lithography companies, and by the end of the century, the production process became heavily mechanized, allowing for the mass production of prints and advertising materials.

Lithography had a profound impact on the home décor of middle and lower-class Americans. Prior to its introduction, art was a luxury for the wealthy. But the affordability of mass-produced prints meant that virtually everyone could decorate their homes and offices with large, bright, and colorful images. By the end of the 1800s, popular art was everywhere, leading to what has been described as “the color explosion.”

The “halftone photolithography” process, which allowed for full-color prints to be made using just three colors, was introduced in the 1890s. While not as high quality or versatile as traditional lithography, it was cheaper and faster and more than adequate for most advertising and magazine work. By the 1940s, halftone had all but replaced lithography, making it a niche technology used primarily by artists.

In conclusion, the printing industry has come a long way since its inception in America. The introduction of lithography revolutionized the market, making art accessible to the masses and leading to what has been described as “the color explosion.” The halftone photolithography process further changed the industry, making it more efficient and cost-effective. Today, the printing industry continues to evolve and advance, providing a wealth of possibilities for creative expression and communication.

It’s our 50th Anniversary! Trust your image in the hands of professionals, contact us today for your printing needs.

Trade Show Survival Guide: How to Prepare for a Worthwhile Trade Show Experience

Tradeshow Booth Tips |

If you’re planning to exhibit at a trade show or industry event, preparation is the key to success. Our Trade Show Survival Guide will help you plan for a smooth and successful event. Make sure you check-out these tips before you hit the ground running.

Choosing the Convention & Setting Goals

How does exhibiting at a trade show support your overarching marketing and sales strategy? As you begin to get organized, make sure you’re looking across the board at the trade shows in your industry and choosing the best fit for your company. The Trade Show News Network is a great place to do research on the top events in a variety of niches.

There are two primary types of trade shows, vertical and horizontal. Vertical trade shows specialize in one industry and typically attract attendees who work across the full supply chain in that industry. Horizontal trade shows reach a broader base of industries but often appeal to a specific contingent along the supply chain. It helps to consider which type of trade show you’ll be attending and how you plan to reach the audience there.

Creating a very generic booth strategy that will appeal to everybody is a surefire way to appeal to nobody. Don’t be afraid to target a specific market segment or target audience at the event. It also helps to tweak your messaging to align with the convention headlines, themes, or keynote messages. This will help your booth stand out as relevant and appeal to the interests of the attendees.

It’s also helpful to set specific goals for yourself and your company when planning to exhibit at a trade show. What are you aiming to accomplish with your booth? Lead generation, sales, or simply brand strategy? What are the metrics or KPIs you’ll use to measure your success?

Tradeshow Booth Placement Tips |

Planning Your Booth Placement

Booth placement is important. It helps to proactively seek out great booth placement from the beginning. Work out a deal with the event organizer to optimize your booth space for foot traffic. Oftentimes by getting in early and requesting a particular location, you can secure a spot that’s going to be optimal for achieving your event goals.

If your booth placement is less than ideal, don’t fret! There are plenty of things you can do to make the most of the space you have.

  • Banners that are suspended up high are a great way to stand out among the competition, especially if your booth is off the beaten path. Banners can be printed on vinyl or fabric and can be customized with your brand colors and logo. Consider highlighting the value that customers will receive when they visit your booth. Your banner might be the first interaction a customer has with your company at a trade show–think about how to best utilize that real estate to draw people in.
  • Consider lighting. If you’re stuck in a dark corner, become a beacon of light for your target audience. Think about using lighting to highlight focus on products or signage. Just make sure your lights aren’t so bright they deter customers.
  • Create interest through invitations. You can explicitly invite your prospective customers to your booth using invitations. This can be for a one-time event or to engage in ongoing activities at your booth. Consider sponsoring invitations in the event swag bag that’s distributed at registration, handing out invitations while attendees are arriving for a keynote, or sending invites to prospective customers prior to the event.

Lastly, it helps to keep an eye out for ancillary spaces that you’ll want to use during the event. Look for a cafe or quiet seating area near your booth. Have a “go-to” location for closing business or taking meetings that’s close to your booth. It will allow you to quickly get back and forth and keep an eye on things when you need to be away.

Tradeshow Booth Tips Customer Takeaways |

Customer Takeaways

If a customer doesn’t make a purchase from your booth, they should walk away with something that will help them remember you and build loyalty with your brand. You can accomplish this kind of connection through a variety of formats at a variety of price points.

  • Business Cards: Make sure you receive a business card for every card you give out. After a conversation with a prospective client, write a note on the back of their card to remind you what you discussed. At the end of each day, you can enter all the information you collected about your leads in a spreadsheet. This will make your post-event follow-ups a breeze.
  • Catalogs: Make sure to have some collateral at your booth that will allow your attendees to browse your offerings after their visit. A catalog remains the most effective way to do this. Ensure your catalog features your most popular and important products and the key information a customer needs to know in order to make a buying decision. Additionally, make sure that you have high fidelity in the colors printed in your catalog–this is especially important if your physical products are available in a variety of colors.
  • Swag: Don’t be shy when handing out swag at a trade show or event. The more attendees see their peers with your swag, the more they’ll want to stop by your booth to get in on the action. Some of our favorite ideas for swag are calendars, planners, mousepads, stickers, and magnets. Needless to say, creating high-demand swag to represent your company is one of our areas of expertise. We’re here to help you from design through production.
  • Giveaways are a terrific way to engage customers at your booth. By promoting a giveaway that’s relevant for attendees you can generate buzz and word of mouth at the event. Product baskets are great, but make sure they are travel friendly (or provide the option to ship to the winner). You can also give the winner early access to a product line or a free year of a premium service that you offer. The sky’s the limit here! Just make sure that your giveaway prize aligns well with your brand and product or service offering.

Consider the End at the Beginning

The last piece of advice we have for planning a successful booth presence at a trade show is to plan for the booth break down during your design phase. Knowing what kind of staff you’ll need to take down and ship your booth home will help you wrap-up your event seamlessly.

During design consider incorporating booth elements that can be easily packed-up. We love retractable banners for events. You don’t have to worry about finding a place to hang them as they set-up with their own stands. You can move them around strategically for different events or traffic flows at the booth. And, best of all, they are easy to break-down and send home.

When it comes to the close of your event, take a few moments to reflect on what went well and where you’d like to improve for next time. Consider the goals you set at the beginning of the process and look at what you measured. Lastly, don’t forget to celebrate the hard work and effort that you put into your trade show.

Are there any tips that you have for making a trade show a successful event? We’d love to hear from you below. Leave us a comment and let us know what’s worked for you!

Standing Out from the Crowd: Using Die Cut Printing to Create Unique Marketing Materials

Did someone ever hand you a business card in a unique shape? Ever notice that some brands create hang tags on their products that are in the shape of their logo? Have you ever received a gift card in an ornate holder that made the gift feel extra special?

It’s likely that these special printed items were created using die cutting. This technique is used to produce creative and high-end printed projects that stand out in a crowd and elevate a brand. Die cutting is one of the most efficient ways to customize marketing materials and make your brand more recognizable to customers.

What is Die Cutting?

Custom Die Cut Bookmark | MMPrint.comA die is a sharp metal blade (often made from steel) that is formed into a shape. A die is very similar in function to a cookie cutter. The sharp metal shape cuts right through paper or material in a stamping motion that’s highly automated and incredibly accurate. Printers who offer die cutting services often have a library of dies that you can choose from and can accommodate custom designs as well.

Die cutting is very accurate and can create sharp and detailed products. It’s a great way to get a clean design, especially if you choose paper that lends itself well to die cutting. You don’t want paper that’s too light or too heavy when embarking on a die cut project. It’s best to consult with your printer during the design phase to ensure you choose the perfect material for your project.

How to Design A Die Cut Project

Like all good design, purpose matters. Before you begin designing your die cut project, think about what you want the die cut to do for you. What message are you trying to convey? How will this piece be used functionally? What do you want your customer or audience to feel when they hold this piece in their hands?

The beauty of die cutting is that it can be used to achieve a vast array of design goals. Are you going for a modern feel with clean lines and a funky cut-out? Do you want to create something that feels ornate and delicate? Or, you want something that’s completely unique to you and your brand?

Custom Die Cut Logo| MMPrint.comThink about your industry and the iconography that’s closely associated therein. If you’re in real estate, you might want a business card in the shape of a house. If you do sailboat repairs, you could create a brochure in the shape of a sail. If you own a hair salon, how about a gift card holder in the shape of a hair dryer? It pays to be creative with die cut projects–this is your chance to make something that’s completely original to you and your brand.

Because die cutting is a bit more complicated and very customized, we recommend talking with a designer, ideally one who is situated within a printer. Creating custom dies is a specialized task and one that we’re happy to help with at M&M Marsid. In addition, we have a number of templates in our library that are available for our customers to use and make their own.

Die Cut Design Elements

There are a few core elements you can play with when considering a die cut project. These elements can be used functionally or decoratively.

  • Your edges make-up the perimeter of the piece. You can choose to die cut all, some, or none of your edges. Die cutting can be used to create fun shapes or add texture like a scalloped edge.
  • You can also choose to do something fun with just one corner of your piece—like a menu with a bite taken out of the corner.
  • A cut-out can be done in a variety of shapes. These are great for invitations, business cards, and postcards to add visual interest. You can also use cut-outs to create intricate designs within a printed piece.
  • A window is similar to a cut out, but a little larger and intended to provide a view into something. Often windows are used in brochures or folders to give a sneak peek into content that is placed underneath.
  • Perforations are used to allow the customer to tear off part of the printed piece. We often do perforated coupon cards or invitations.
  • Silhouettes are one of the best ways to use die cutting to create something that’s truly special. We love silhouettes on custom calendars and bookmarks. They really make your imagery come alive and jump from the page.

Whether you are creating hang tags, folders, gift card holders, or business cards consider die cutting for your next project. It’s a sure-fire way to make your branding stand out from the crowd and elevate your brand presence.

Custom Die Cut Circle Insert| MMPrint.comDon’t be afraid to try a few sketches and test out what looks best. Get creative here with imagery, silhouettes, and cut outs to make your design pop. And, talk to a professional to help gauge whether you really need a custom die and to determine the right paper for your job. Lastly, remember that you can combine die cutting with a variety of other printing treatments including metallics, gloss, and matte to really make your project shine.


As always, we’re here to answer your questions and help guide you through the process from design to the finished product.


Be Mine ♥ Strategies for Customer Appreciation

Be Mine Valentine Customer Appreciation |

Authentic and personalized customer service is a cornerstone in building lifelong customers. In his Wall Street Journal bestseller, Hug Your Customers, Jack Mitchell encourages business leaders to put a premium on building customer loyalty through great service that makes customers feel understood and appreciated. Mitchell created a culture within his business that allowed his team to excel through some very simple yet effective techniques.

This Valentine’s Day, we’re highlighting 3 ways that you can shower your customers with appreciation to build lasting relationships.

Consistency Is Key

The key to long-lasting customer rapport is trust. When your customer knows they can count on you to deliver, they’ll come back. Consistency in the way you deliver your products and services can make the difference between a one-time customer and a customer for life. In order to provide consistency, you’ve got to train your staff on those expectations.

Many of the most successful training programs are supported by training manuals. A physical manual will help employees understand the culture of your organization, the fundamentals of their roles, and what to do in different situations.

When you clearly outline policies and procedures in a way that’s easily repeatable, your employees will be prepared to succeed. They’ll also be in-sync with each other. This way, a customer is much more likely to get a similar experience no matter who helps them when they walk in the door, call your office, or place an order.

When creating a training manual, make sure you consider the context for when and where training will occur. If you need stand-up visual references, an A-Frame Easel might be a good choice. If you have a lot of information to convey with multiple sections that will need to be referenced, you might want to use tabs for easy navigation.

In addition to utilizing a training manual, the time you take to educate your employees will show in the results you achieve. Spending time getting to know your employees and teaching them either in person or virtually is critical. Allow your staff to ask questions and encourage ideas. Building a strong internal culture will help you create consistency for your customers and ultimately build trust.

Valentines Gift Customer Appreciation |

Everyone Loves A Gift

Showering your customers with gifts doesn’t have to be complicated or expensive, but it can pay dividends in building a strong and loyal relationship. Marketing swag helps promote your brand and provides additional value to your customers–if you do it right.

It’s important here to keep the value of the item front and center. A cheaply made item can do more harm than good. Did you ever get a pen from a company that didn’t work? Or, receive a cheap water bottle that you ended-up guiltily throwing away? Think about swag that your customers will actually want and use.

Here are a couple of ideas:

  • Journals. Journals are booming right now. They can be used for a daily gratitude practice, to stay organized, and to keep oneself motivated. Most people keep a journal by their bedside or at their desk. By gifting your customers with a high-quality journal, you’re insuring your brand will have a prominent everyday presence with your customers.
  • Stickers. Stickers aren’t just for car bumpers anymore. They have become a wide-spread mode for self-expression. Consider a great sticker design that your customers will use on their water bottles. Using a sticker to convey a message that aligns with your brand will increase the chances that the sticker will be used. Not only is this great free advertising, but a constant reminder of your brand for your loyal customers. You know you’re doing something right when a customer chooses to put your brand on their laptop.
  • Notepads. Notepads are an amazing customer gift as they are high value and applicable for most people. Your customer might use the notepad you gifted them in their kitchen to write a grocery list or a note to their child’s teacher. A notepad might be used at work to jot a quick note to a colleague. You may be surprised to find where the pages of a notepad you gifted a customer may end-up.

Use Data to Personalize Customer Experiences

Chances are you are likely capturing some data about your customers and their experiences with you. You can think about that data as an opportunity to both get to know your customers and to provide them with personalized experiences.

Personalized experiences from brands make us feel understood, appreciated, and respected. When an organization does something that reflects they’ve taken the time to learn a little bit about us, we build on the relationship. We are more inclined to support a business that’s gone the extra mile to tailor an experience just for us.

One easy way to create a personal connection with your customers is to send birthday cards. If you are collecting a birthday month and an address for your customers, you can send a birthday card. Make sure the card is specific to your brand. Think about it as you would any other marketing piece you’re creating. It should align with the look and feel of your brand, be written in your brand voice, and (obviously) convey birthday wishes.

You can make the process of sending birthday cards easy by creating one card and ordering in bulk. Then, each month you can run a report of the birthdays and generate labels. This small gesture of appreciation can go a long way in building brand loyalty.

With over 40 years of experience in the printing business, we have kept our customers at the heart of everything we do. No matter what method you choose, customer appreciation is a great way to build brand loyalty. A little extra effort here can go a long way towards building long-lasting customer relationships.

3 Printing Trends You Need to Follow in 2020

Color Trends 2020 in Printing |

These three trends are taking off in the new decade.

Welcome to the new decade! A new year always inspires us to think about our goals and opportunities. And, a new decade? Well, that’s an even better reason to imagine the possibilities ahead of us.

These three trends in printing all represent opportunities to set your business apart from the competition. Let each of these inspire you as you plan new projects and campaigns in 2020 and beyond.


Expectations for personalization are rising from consumers. Businesses must demonstrate that they understand their customers and tailor their offerings appropriately. Consumers are being presented with so many digital messages and services today. It can be overwhelming to keep up.

One of the best ways to help you stand-out among the constant barrage of digital advertising is to use print. Relevance is key to success here. Consider using postcards to distinctly highlight your products and services. With a striking design, they will catch the eye in a stack of mail and generate the leads you’re looking for.

Even better, is to personalize your message and tailor the direct mail specifically based on a particular market segment. Instead of sending just one postcard for all potential customers, consider creating 2 or 3. Each postcard should have message designed for relevance among that segment of your market. This will help your potential customers feel valued and understood.

Postcards are a blank slate–they can be large or small and the sky’s the limit in terms of the graphic possibilities. This tried and true method for generating leads can be as modern as you want it, especially if you utilize the design trends that we highlight below.

In 2020, you can spark interest and bring new business to the table by utilizing personalized direct mail. M&M is here to help you take advantage of this trend through the full process including design, printing, and mailing.

Pantone (PMS) Color of the Year 2020 |

Pantone’s Color of the Year: Classic Blue

Color is a fundamental component of most print projects. It’s important to think about how the colors you choose aligns to your brand, your message, and the goals of your project.

You can expect to see a lot of Pantone’s color of the year, Classic Blue (19-4052) in 2020. It’s a gorgeous deep blue shade that’s harkens serenity and confidence. Imagine the sky, right as dusk is shifting to night. This calm and confident blue is very elegant and works for a variety of brand styles.

Pantone began their color of the year tradition over 20 years ago in 1999 when it chose Cerulean, another serene shade to usher in the start of a new millennium. While quite a lot has changed in the world over the last 20 years, Classic Blue remains timeless.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, described Classic Blue as “A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

We expect to see Classic Blue in print, displays, and promotional products this year. Consider using Classic Blue this year to as an accent color on your next project. It compliments everything from vibrant and neon colors to neutrals.

Minimalism in Design 2020 |

Minimalist Design

Less is more in terms of design in 2020. Minimalist design constrains the designer to include only the most important information through the simplest visual construct. It requires discipline to eliminate extraneous clutter from a design.

We’re seeing this trend in action everywhere from booklets to business cards and everything in between. In addition to the calming aesthetic it brings, minimalist designs are often easier for audiences to consume. This is a great benefit when it comes to marketing products!

Minimalism pushes us to really get clear about our brand, our message, and our goals. There’s no room for excess when minimalist design is the goal. Exploring a minimal design can help you bring the fundamentals of your message to customers right to the forefront, with no question. It can be very powerful.

Some tips to consider when aiming for a minimalist design on your next project include:

  1. Identify and Cut the Excess

This may sound obvious, but it’s one of the hardest things to do when designing a new project. Ask yourself whether each element in your project is absolutely necessary. If the answer is no, out it goes!

  1. Include Plenty of Whitespace

The one area of abundance in a great minimalist design is whitespace. Whitespace doesn’t always have to be white. We consider whitespace to be any spaces between content. Make sure your content has room to breathe and you’ll be well on your path to a minimalist design.

  1. Choose a Simple Color Palette.

Using one or two bold colors can stand out more than using 5 or 7 colors in a design. Whether you choose a monochromatic palette or one with a handful of complementary colors, try to restrain the number of colors in your palette. Don’t be afraid to stick with the essentials.

And, there you have it–the top three design trends in printing for 2020. No matter what’s trending, the most important and timeless aspect of any successful project is to create something you’re proud of that helps you achieve your goals. At the Marsid M&M Group, we’re always here to help you do just that.

Following other trends in your market space that we should know about? Let us know in the comments below.

Step-by-Step Tutorial: How to Design a Custom Business Card in Photoshop

Ah, the business card. This humble little piece of cardstock is a networking powerhouse. It follows you in your pocket, on your desk, and to every tradeshow or networking event, you attend. A sleek business card is crucial to a great first and lasting impression for both clients and customers.

Sure, there are sites out there where you can build your own business card online. Most of them use template designs that stick out like a sore thumb among those who look at a lot of these little cards.

So, let’s make something custom. Something that is truly yours.

This tutorial will cover the basics of creating a simple business card in Photoshop using our business card template. If you already have a design, you can use this template to check that your important information is within the cut lines and that your bleeds extend to the bleed line.

If you don’t have a design, well, let’s create one.

Getting started

So, to begin, open the PDF version of our business card template in Photoshop.

Photoshop How to Import PDF |

The default settings will be fine. The only thing you’ll want to pay attention to is the “Mode” dropdown. If you’re intending to print a lot of cards, most likely you’ll be printing them on an offset press. If that’s the case, select CMYK color. If you’re only printing a few cards, you’ll most likely print them on a digital press. Digital presses also use the CMYK color model and ink although some may use RGB. If you’re unsure, it’s best to call the print shop and check. uses the CMYK model for both digital and offset printing.

If you get it wrong, it’s OK, you can convert to the other color space, but since the colors aren’t exact, you’ll sometimes see a tonal shift.

For this tutorial, we’ll use CMYK.

Business Card Design Template with Guides |

This is what you’ll see once you open the file. Let’s look at the three boxes on this guide.

Red: This is the cut line. It is the main outline of your finished card.

Blue: Safety line. All logos, text, and important artwork must fall within this line. Why? Well, paper cutting isn’t always exact. This ensures that your important information doesn’t get cut off when the card is trimmed.

Green: Bleed line. If you want a color or picture to go all the way to the edge of the card, it must extend to this bleed line.

How to design a business card

This is the card that we will build today:

Business Card Design Sample |

It’s a simple design that would work for a variety of businesses. Once you understand how to import text and add shapes, it unlocks a whole world of design possibilities for your business cards. So, let’s break down the process.

Photoshop Guides Business Card Design |

To start, let’s lay down some guides. This will help us when we have graphics and shapes covering up the template. Click and drag from the top ruler to the top trim line and then release the mouse. As you drag, a blue line will appear and come to rest where you release. If you need to adjust its placement, press V to activate the Move tool. Then, click and drag the blue line and drop it in place.

Photoshop Layers Panel Business Card Design | MMPrint.comOnce you have the top trim line marked, go ahead and mark the left, right, and bottom trim lines. Then, mark the top, bottom, left, and right safety lines.

Go to your layers panel. If it isn’t open, you can press F7 to bring it up. First, rename the layer with the template on it to “template.” Then, click the eyeball to the left of the name to turn the layer off.

Next, press Shft+Ctrl+N (Windows) / Shft+Cmd+N (Mac) to create a new layer. This will be the layer we work with.

Let’s give this layer a background color. With the new layer selected, press Shft+F5 to open the Fill panel.

Photoshop Color Picker Fill Shape |

Change the Contents setting to “Color,” then select #FFFFFF or pull the color picker all the way to white and click OK. Click OK one more time and your layer will turn white.

Now, let’s put on a logo.

Go to File->Place Embedded and find the logo you’d place to put on the business card. A vector logo is preferred here, but a picture file logo (like PNG or JPG) can work if it as high quality and high resolution. Basically, you want your logo not to have any distortion and to be as big of a photo as possible.

Drag your logo into position. The small boxes on the corners of the bounding box can scale the image larger or smaller if you click and drag them.

Make sure that your logo is not only inside of the trim and safety lines but that it has just a little bit of breathing room from that edge. The reason being, if a trim does come close to the safety line, it can make the space feel tight if your logo is too close to the safety line.

Photoshop Business Card Design Embed Logo |

Now, let’s add a little flare to the white background.

Let’s open the Rectangle Shape tool. It’s located on your tool sidebar.


Photoshop Shape Tool Panel Business Card Design |

At the top of your screen, let’s set the fill settings. Set the fill to #2274a6 and turn the stroke off by typing 0 in the line width box.

Photoshop Shape Settings Panel |

Now, draw a large rectangle by clicking and dragging over the right 1/3 of the card and extend it all the way to the top, bottom, and right side.


Photoshop Pen Tool Business Card Design |

Next, press P to activate the pen tool. The pen tool lets you draw lines using anchor points. Set your first anchor point 3.5 in from the left side of the card, starting at the very top of your artboard. Then, draw a diagonal line down to the bottom. Finally, close up any white space by finishing the triangle at the top.

Photoshop Pen Tool Settings |

At the top of the screen, click the Shape button in your path options. This will create a triangle shape. When you’re finished, it should look like this:

Photoshop Path View Business Card Design |

Let’s add our text now.

Press T to activate the Text tool. If you don’t see the Character panel, go to Window->Character to activate it.

Photoshop Character Panel Settings |

For this design, we used Myriad Variable Condensed. You can use any font you want to, just keep legibility in mind. A simple, sans-serif or serif font will look much nicer than a novelty font.

Use the Character panel to control your text. The top two boxes are for your font selection—the first selects Font Family, and the second selects the font type, so bold, italic, regular, condensed, etc. Your selection in this panel will depend on what your font comes with.

Below the Font Family box is your font size. Next to it is your line-height, which should be set to auto unless you’re going to adjust leading yourself.

Under font size is kerning, or the space between two letters. To the right is letter spacing or the space between ALL letters.

Then, we have letter height and letter width. Finally, we have the height for subscript and your font color.

Whew, that’s a lot of options!

For this tutorial, let’s start by writing our tagline, “Discover the joy of music” under the logo in our same blue color from before. For Myriad Variable Condensed, Semibold Condensed, the font size should be 16pt.

Photoshop Text Character Editing |

Now, to change the “joy” part to a different color and font, use your mouse to highlight only that word. Go back to the Character panel and click Color, then enter #ef811c.  Finally, go to the top of the character panel and in the drop-down next to font family, find the italic variation. For this version, we used Semibold Italic.

Now, all that’s left is to add your contact information.

Press T to activate the text tool, then click on the right-hand side of the card in the blue box area.

Using the same font as before, Semibold Condensed, let’s add text. This text will be a little smaller, at 14pt. Using the same technique as before, make the job title and email address italic.

Photoshop Text Font Editing |

It really looks like a card now! Let’s add one final flourish and call it a day.

Go back to the shape tool and activate the Rectangle again. This time, color it #ef811c. Draw a rectangle from the edge near the person’s name and title and extend it off the card, like this:

Photoshop Business Card Design Complete |

How to check your file

It looks great! Let’s just check and make sure everything is in the template. Go to the Layers panel and drag the Template layer to the top. Then, click the eyeball next to it to turn the template on.

Double-check that all important information and elements are inside the trim line.

Photoshop Layers Enable Disable |

If they are great! Turn that layer off.

Now, let’s save.

Go to File>Save As… and first, save a version as a Photoshop file (PSD). You’ll want this if you ever want to make changes or make alternate versions.

Then, go to File>Save as… and save it as a PDF. This is the version you will send to the print shop. Save it as High Quality Print, and you’re done.

That’s all there is to it!

Okay, making your own business cards can be a lot of work, but your company’s brand is crucial to your networking success. If you don’t think you can handle making a card on your own, that’s ok! Our expert designers are on-hand to create the perfect card for your company.

5 Print Products to Strengthen Your Urgent Care Facility’s Brand Identity

Printing for Urgent Care Facilities | MMPrint.comWhen a patient seeks out an urgent care facility, chances are they’re not quick to think of one by name—in fact; studies show that their selections are based more on location than anything. So, what can we do to combat this?

How can you get clients to think of your facility, recommend it to others, and seek it out in their times in need?

Internally, you spend time and resources, ensuring that your customers leave your waiting room feeling cared for, listened to, and confident in the information they’ve received. If you’re providing excellent service, the next step is to stand out with name recognition.

Let’s use the time that customers are in your waiting room or interacting with your staff to build a visual brand identity. Here are five printing products that will get your name in the eyes and memories of your customers:

Medical Tri-fold Brochures

medical tri-fold brochures urgent care | MMPrint.comThe time spent in the waiting room is a great moment to reach out to your patients and educate them on topics like common illnesses, immunizations, or emergency preparedness. You can also create and provide brochures for ailments and treatments to be provided by the staff during or after treatment.

These brochures not only serve as an educational tool for your customers; they also build trust with your patients and remind them of your branding every time they look at it.

A tri-fold brochure can provide a lot of information within its six panels, but you’ll want to keep the right balance of imagery and text to entice customers to read it. Keep the text focused and concise, with information chunked into small paragraphs, lists, or graphics for best results.

Get a Quote

Counter cards

You may be familiar with counter cards—they feature an informational graphic mounted to an easel-back and sit prominently on desks and shelves throughout most medical offices. Much like a brochure, these counter cards can educate your clients about illnesses, treatments, or office protocol. Branded signage gives your office a professional appearance while also reaffirming your urgent care facility’s name in their minds.

Counter cards are designed to be read relatively close-up, so be sure that your signage has an enticing photo and a prominent headline. The body text should be brief since this type of sign will probably be read while standing at a reception desk or while waiting for a doctor in a room.

Branded notepads

Branded Notepads for Urgent Care Facilities | MMPrint.comWhen you want customers to remember your name, it’s vital that they’re constantly exposed to it while having the best experience possible. Branded notepads add credibility to your medical office and give a unified, professional appearance. Branded, custom notepads are generally visible as customers check-in and interact with the staff. They’re useful for both the reception and medical staff and give your customers one more visual brand touchstone throughout their visit. These notepads can be used as promotional tools and distributed during networking events or customers as they head home.

Sell sheets

Sell sheets are like a one-page brochure and can be used to promote your facility or list your services with pricing. Within your office, they are the perfect tool for going over costs and services with your patients as they come into the office.

Promotional products

Promotional Products for Urgent Care Facilities | MMPrintIn a similar vein to your notepads, anything your customers interact with or take home should be branded. Consider for a moment, how many bank pens have you accidentally taken in your lifetime? Most of us can honestly say quite a few. Every time you use that pen, you’re exposed to that bank’s name. If you don’t have an account, there’s a good chance you’ll give them a call the next time you’re looking for a new checking account or auto loan, because you’re familiar with their name.

The same can be said for an urgent care facility. Pens, wristbands, water bottles, and hand sanitizers can make great, brand awareness-building giveaways for your customers. They provide the bonus of adding just an extra dash of goodwill.

The key to a great promotional product is to provide something useful, in sight, and easy to reach when their moment of illness strikes.

These are five popular print products that can increase brand awareness in your urgent care office. They can encourage repeat business and referrals from your satisfied customers since they’re more likely to remember where they got exceptional service.

Branding for Urgent Care Facilities |

Just remember when you go to order your print products to brand, brand, brand. While you don’t want to create a design that is dominated by your branding, you’ll want to be sure that your logo, name, address, and phone number are prominent and professional. As long as you keep providing excellent care, your brand awareness will organically grow just by providing these types of print products throughout your facility.

Five Tips to Ensure your Graphic Design Files are Ready to Print

Five tips to ensure your graphic design files are ready to print

After a lot of head-scratching, pixel-pushing, and consideration, your new brochures or business cards are finally ready to fly to the print shop.

But, wait!

The worst feeling in the world is to get an item back from the print shop and see that it’s cropped strangely, the colors are out of whack, or there’s a glaring typo staring back at you.

So, let’s talk about five things you should check before you hit send on that file.

One More Proofread for the Road

Proofread Your Print Files

On your screen, moments after completing a design is the worst time to check for errors. Your brain is still filling in the gaps and seeing what it thinks it should see, not what is there.

If time allows, walk away from your design for at least an hour. You’ll want to look at it with fresh eyes.

Then, go ahead and print it to scale. Take a critical look at it both at close and, if it is larger than a business card, a few steps back.

Look for images that are out of alignment, text that doesn’t fit quite right, and of course, typos! Check every address, phone number, and email address for accuracy. If time allows, pass it on to a co-worker to perform the same check.

Verify your Color Space

Verify Your Color Space

The RGB (red, green, blue) color space is commonly used for digital pictures, like monitors and TVs. It is the color space you’re viewing this article in. By default, most graphic programs like Photoshop will start you in an RGB color space, as it anticipates that the files created will be used for the web.

CMYK (cyan, magenta, yellow, black) is used for commercial printing. In general, when you create a file for print at a print shop, you’ll want to ensure you’re working in the CMYK colorspace. When you first set up the file, you can easily define this by selecting the print presets.

As digital printing has become more common, things have changed and yet, CMYK is still the preferred colorspace for printing.
So, before you hit send, give your print shop a call and ask them which color space they use. This simple tweak can save your new brochure or flyer from coming off the press looking a little off color-wise.

Check your Bleed Settings

Check your Bleed Settings for Best Printing Results

Bleeds are important for any document that is printed edge-to-edge, where the solid colors or images need to go all the way to the edge of the page.

While you’re on the phone with the print shop, verify what they’d like the bleed settings to be. We prefer ⅛” bleeds, but some may ask for ¼” or ½” bleeds to give themselves a little more margin for error.

Take a look at your file in your graphics program. Make sure that all your artwork is extended past the bleed line. Also, ensure that all text and important graphics are within the safe zone which is typically a ¼” from the edge.

Some print shops can provide a bleed and margin template, but if they cannot, just create a margin guide about ¼” from the edge of your document and let no important text or graphics past it. This will prevent any important information to be cut off.

Embed or Flatten your Fonts

You spent so much time designing the perfect document and a big part of that is font selection. To ensure that your fonts print properly, you’ll want to embed them into the file. Fonts are pulled from your local computer, so there’s no way to know if your print shop will have the same font.

First, keep a backup of your file with the text still editable. Then, go into your document rasterize each text layer if you’re using Photoshop. If you’re using Illustrator, convert each text element to outlines.

If you’re sending your file as a PDF (and you should be), you can sometimes embed your font directly into the file. This will make your file size bigger but allow the recipient to edit the text if needed.

Some fonts don’t allow you to share them in this way, so it isn’t always an option. Sometimes, all you can do is rasterize or outline them.

Convert your File to PDF

Illustrator, Photoshop, and InDesign files don’t email well in their native formats. They often contain fonts and images that are linked to files on your local computer. When the printer opens these files, they won’t see what you see! Missing fonts, images are only the beginning though. Some files can render differently on different machines (especially if the file was made in a Microsoft Office product like Word, PowerPoint, or Publisher).

So, if you’re sending a file to a print shop, convert it to PDF. If your file has bleeds, be sure to check that the bleed settings are turned on as you export the file. A PDF is a special kind of file that will retain the visual formatting of your file consistently on any machine that opens it. It’s a graphic designer’s best friend.

With these five tips, you’re on your way to having picture perfect files every time. If you’re ever unsure of any settings or requirements, don’t hesitate to call your print shop. We love speaking to our customers and want to make sure your file is formatted properly, so you get great print results from our service every time.

If you have questions or need a quote for your next printing job, leave a comment or give us a call at 877-MMPRINT!

Any tips you want to share from experience?