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Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to your business cards bring them to life. The combinations are endless, but by using just one finishing option your business cards will be “Slicker than […]
This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do stuff. Creating a die line for die cutting can be pretty simple or can be quite difficult, all depends on your design and some planning […]
These days it’s hard to keep up with the advancement of technology, whether in our personal lives or in business. Seems that before we even become accustomed to a new product or system there is another that replaces it. At The Marsid-M&M Group we are always trying to stay on the cutting edge of […]
We strongly believe that an informed customer can make all the difference in print jobs going smoothly and without misunderstandings. I’m sure it goes for any industry. We strive to offer a unique and pleasant experience when working with us. By providing our customers with informative collateral we not only educate our customer, but we […]
Pantone® has released a Quick and Easy installer for their Pantone Plus+® Digital Libraries for the Adobe® Creative Suite® (CS). This installer copies the necessary swatch files into the correct folders and replaces the original Pantone swatches included with your Adobe CS suite. The installer includes the following PANTONE PLUS Color Libraries: PANTONE+ Solid Coated […]
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
In this article I would like to talk about the Pantone Matching System (PMS) and its various uses. For those of you who are not familiar with the CMYK and PMS color processes, please visit our infocenter pages to learn more about the Pantone Matching System (PMS) or our page on CMYK and color separation. […]