COVID-19 (Coronavirus Update)

Covid-19 Update

With the rapid growth in Coronavirus the way we do business and go about our lives is changing constantly.  We have been getting A LOT of questions about how this impacts MMPrint and what we are doing to provide ongoing service to our customers.

The health and safety of our employees and our customers has been and continues to be our top priority. We continue to closely monitor updates from the Centers for Disease Control, the World Health Organization, and Local Governments. We will continue to seek guidance from these agencies as well as public health officials on an ongoing basis.  We also have created a team that is dedicated to our response to this pandemic and have developed contingency plans to continue meeting your needs.

  • We have instituted a pandemic plan across our organization that includes health and safety protocols so we can continue to serve you.
  • We have closed all front office areas to the public.
  • We have taken measures to ensure our suppliers and supply chain are prepared to provide uninterrupted products and services as much as possible.
  • We have contingency plans for shifting work within all of our manufacturing facilities giving us the flexibility to meet your needs.
  • We are restricting non-essential meetings and inter-plant personal contact for our employees.
  • We are asking any staff member who may be symptomatic to stay home, and focus on their wellness.
  • We have informed our staff members the importance of social distancing, and proper procedures.
  • We have doubled our antibacterial hand sanitizer stations within our facility and have asked our staff to take an hour a day to disinfect their work stations.
  • We have asked all our maintenance team to sanitize all community areas twice a day.

We continue to monitor all major news outlets and guidelines from the CDC and local, state and federal governments.

From all of us at MMPrint, we thank you for your continued confidence in us for your printing needs and please be safe and stay well.

9 Creative Booth Designs to Create Awe at Your Next Tradeshow

Tradeshows can be quite an exuberant experience for many since it offers a lot of exposure for competing brands and emerging businesses within the industry. However, as a business owner, you are always on a lookout to make your team and offered amenities stand out from the rest. One of the best ways to do this is to make sure that your booth or stall is set up in such a manner that onlookers simply cannot get their eyes off of it. Here in this post, we would like to share with you some of the best design features that can get you all the attention you deserve. So, stick around and find out some of the finest schemes that can make your next tradeshow appearance for your brands and businesses an instantaneous and mega-hit.

  • Where Your Main Feature Is Your Product!

One way to make your booth design instantly appeal to the masses is to create a gigantic version of your main product or service as the central idea for your booth design. Thus for a shoe company, huge sneakers could serve as the backdrop for your stall. We know making things appear gigantic may not sit well with others, however, you need to deliver a picture to your customers and prospects that is larger than life itself. Plus it allows you to set your differences aside and focus on a simple and decluttered design that emphasizes your offered product or service. This is a strong message to anyone who doesn’t know you to instantly understand what your business is all about.  

  • A Stylized Product Wall

Keeping the notion of offering viewers a minimalist approach to your company’s branding, a lot can be done with simplicity combined with elegance. A stylized product wall that seems like an incomplete maze can offer you both closure as well as easy entry and exit for your audiences. This is one wall that is arranged in such a fashion that it offers a maximum display for your products, nothing too heavy to digest, and still makes a powerful statement about your brand or business. This plays ideally well for cosmetics and perfume displays.  The use of vinyl banners, wall graphics or posters are perfect for these displays.

  • Extravagant Seating Arrangement With Vibrant Displays

You know there will be a lot of people that would need someplace to give their bodies a rest since these tradeshows can be quite unnervingly prolonged at times. This is where you can capture the attention and allow them a dynamic seating arrangement that not only serves to comfort them but permits you to give you a solid presentation regarding your offerings. Make them relax and feel comfortable while simultaneously offering them your products and services through vibrant displays, lookbooks, or pop displays to surround their imagination. Being subtle and yet ambitiously promote your brand is an art and this can take you closer to mastering it.

  • Exotic Overhead Hangings With Open Space for Crowd Movement

The artistic and aesthetically pleasing ceiling is not simply a part of the Renaissance Age, it still gathers a lot of appeal to this day. Besides people don’t like to be confined in small and tight places. This design allows you to offer them the freedom to move about as per their will, while your overhead hangings are sure to attract a lot of attention. This simple yet effective design allows your visitors to be open and yet be a part of the bigger picture that you will eventually present them with. Making yourself distinct is the essence of marketing and promoting your business. This also gives you a lot of options to play with as well enabling you to create a distinguishable feel for your brand.

  • Ambient Enclosed Environment for Out of the World Experience

At times if you really want to make an impression you have to do it in a manner that is different from all the rest. In this, an enclosed environment for your booth can serve as an isolating factor from all the commotion in the surrounding and make your visitors feel exclusive. This is your playground and sky is the limit. Create an ambiance for them in whatever little space that you have and make your audience feel special. They should sense that they have entered a portal to some new dimension. Make this journey and transition for them as enjoyable as possible, stay creative and pay attention to detail for décor, lighting system, display, and loads of other variables.

  • A Journey Of Your Company Through Your Brand Logo

Your brand and business’ logo is more than simply an insignia that serves as a trademark for your venture. It can, however, be converted to a whole new feature if your booth design heavily implies all of its artistic curves and features to create a depiction or representation of your journey so far. In short, your booth design is a representation of your company’s logo and within its structure products and services are displayed in an imaginative and inventive manner. We simply cannot tell you what will make a perfect impression, however, your design team might have to sit and discuss this in a meeting to pull this one off. 

  • All Organic Set For Environmental Enthusiasts

There is a lot of awareness that is being created about global warming and how should businesses be focused on their corporate social responsibility. Luckily if you are a business that is effectively environmentally friendly then this is your chance to show off and make everyone jealous. Go with indoor friendly plants for décor, make waves with wall and ceiling hangers. Downright turn your booth into a big show fest for organic items. Plus, green is a greatly refreshing color as science has proven. It is cool to your eyes, but not as cool as your booth will look on the big day.  

  • A Sci-fi Themed Experience & Setting

A great contrast to Mother Nature is modern technology and hi-tech equipment. These are the alluring factors that pull the millennials and centennials like a swarm. Let’s face it’s their generation that holds the key to our future. This might seem to be the priciest option on our list but including biometric devices and RFID checkers on important customer touch-points is simply the crux of things that you can do to make your setting and its experience instilled with technology. Go completely sci-fi and follow this theme to the core.

  • A Puzzling Yet Entertaining Territory

Last but not least, offer them a puzzle or a mystery to solve. Tease their brains a little. Give their cognitive cogs a juggle. Make it entertaining for them. The more you stimulate their senses, the better will be their retention regarding their visit to your booth. It is all about making lasting impressions. The experience you offer them is how they are going to remember you by. So take some time out and think about it with an out of the box approach.

We hope this post was able to offer you some deep insights regarding crafting your own custom exhibit design for your company’s next big outing at a tradeshow. No matter what decisions you might take, do not forget to have a good time. This is a great learning experience and it should be observed in a heartfelt manner nonetheless. We wish you all the best from our side for all of your future endeavors.

If you have any opinions or suggestions regarding the topic or about something we missed out on, then please share with us your feedback in the comment section below. 

The latest digital press

A picture of our new short run digital press Konica Minolta Accurio Press C6100
A picture of our new short run digital press Konica Minolta Accurio C6100

The Marsid M&M Group, a leading provider of printing, graphics, mailing and fulfillment services, is proud to announce the acquisition of Konica Minolta’s flagship full color digital press, the Accurio Press C6100. The new addition further solidifies the Marsid-M&M Groups’ commitment to the Digital Printing Market and Customer Demands for short-run, Variable Data and large format Printing.

The Long Island based printing company will offer new paper sizes, faster output and efficiency to their nationwide customer base for all products including, but not limited to printing of 6 page brochures, catalogs, newsletters, annual reports, calendars, synthetic menus and digital business cards.

Barry Caputo, Owner of The Marsid M&M Group, stated ” This is another step in our on-going effort to constantly upgrade our equipment and stay on the cutting edge so that we can offer better products and more solutions for our clients.”

“Our new Accurio Press C6100 will keep us “On the Top”; The Marsid M&M Group has been providing quality printed products to America for over 45 years. The installation of this state-of-the-art piece of equipment will insure that our clients will receive all of their products printed perfectly!” said Carin Walter, Production Manager at The Marsid M&M Group.

The Konica Minolta Accurio Press C6100 presents a revolution in color digital printing with a staggering 100 full color pages per minute (6000 full color pages per hour) in an amazing 1200 DPI resolution to reproduce the finest detail in both images and text. Productivity and speed are only a small fragment of its capabilities. Complete with a on-board touch screen command center and the powerful CREO print management software, efficiency and quality are inherent.

The Accurio Press C6100 is Konica Minolta’s flagship color digital press; it doesn’t get any better. 14 and 16-point heavyweight card stock can be fully duplexed while a pinpoint registration unit detects image skew and performs corrections on the fly. Exclusive Simitri HD+ toner – the world’s first polymerized toner particles – produce astonishing fine detail and color stability; a preferred attribute for any print professional.

Besides the Accurio’s amazing color accuracy Konica Minolta has now invaded another section of the industry by being able to print up to 13”x30” sheet sizes digitally. This allows 6 – page brochures and newsletters, paper posters, and landscape booklets to be able to be printed in quantities as low as one.

On top of it’s amazing printing capabilities it also has some the latest advancements on in line finishing. On top of being able to saddle stitch in line like The Marsid-M&M Groups bizhub’s; the Acurrio can also square back saddle stitch (Lay Flat Binding) in line.

Brilliant and vibrant color with richer tones and higher resolution printed digitally on heavyweight paper at sheet sizes up to 13”x30”…  The fine line between digital and offset printing just got thinner.

To learn more about the Marsid M&M Group and their offerings, please visit www.mmprint.com or call 1-877-mmprint.

How to Provide Excellent Customer Service (And Drive More Sales)

Achieve excellent customer service

Lots of companies receive one-time orders from customers, but it takes extraordinary service to get repeat orders and switch these customers into long-term clients.
Thankfully, you’re not in it alone. When working with a printer that delivers superior client service, you’ll be able to pass those benefits onto your buyers. You’ll be a distributor that provides what others can’t, and you’ll capture their business anew. Look for a printer with the subsequent traits and you’ll be able to expect more orders.

Go The Extra Mile

Male runner getting ready to start his race

Your printer shouldn’t simply fulfill orders; they should create them exceptional.
Since printers comprehend their products best, they can supply suggestions you haven’t thought of to drive your printing to the next level.
MMPrint.com will:
• Assist clients with design tips and suggestions
• Provide free samples shipped out the same day
• Answer all questions via phone, chat or email
• Suggest ways to improve returns on printing investments
• Blind ship if requested

Any Product Is a chance to exceed your customer’s expectations
MMprint.com will assist you to exceed end-buyer expectations by suggesting additional finishing options. Recommend your customers opt for additional options like:
UV, AQ or Varnish Coating
Variable Data to help drive sales
Foil Stamping or Embossing
Die-cutting
And more!

Communicate Updates

Man using smartphone - communication concept

If you’re kept in dark regarding where your shipments are, your clients are too.
Make your clients feel secure regarding their orders. When your printer regularly communicates important updates to you, you’ll be able to pass the information to your clients through each step of delivery.
MMprint.com will update you immediately on:
• Tracking information
Estimated delivery/ship dates
• Any shipping delays
• Anything that may arise
Rest assured, if your printer is aware of something regarding your order, you’ll know too.

Offer Price Matching

Make sure your customers continuously get the best deal.
With thousands of printers out there, it’s not possible to match prices on every single product. Luckily, if your printer offers price matching, you don’t need to. MMPrint.com always tries to match any lower price on an identical product found. Simply send over the quote to your dedicated print specialist and they will work with you on a reduced price. Work with the printer you would like and continuously get the best prices.

Offer Discounts

You can take your business anywhere.
Your printer should make you feel significant and show they appreciate your business. Maximize your profits by partnering with a printer that gives discounts for repeat business.
MMPrint.com offers:
Non-Profit Discounts
• Discounts on large-quantity orders
• Coupons sent with orders and repeat customers
• And more!

Add A Personal Touch

Person with long curly hair sits at a desk with a flower and designs on a laptop

Printers are made up of people, after all.
Placing orders and requesting quotes shouldn’t feel impersonal: You should feel like you’re working with real people rooting for you to succeed by pleasing your clients with their products. Make sure your printer cares about you, your clients and what you need.
MMPrint.com sends:
• Holiday greetings, just to say hello!
• Sneak peeks at upcoming products so you can stay on top of trends
• Informative newsletters with articles to help you improve your business
• Personal follow-ups to make sure all of your questions are answered

Or just give us a call and reach a live person right away at 1-877-MMPrint. Our customer service team is here to help with any of your printing needs!

Custom Printing 101: How to get started…. and why

Custom Printing 101

First off, if you have read previous blogs, you have read all about the benefits of combining print marketing with digital marketing and how it increases ROI. You can go to previous blogs to learn all about the benefits of Print Marketing and

Worker uses specialized spatula to apply red paint to industrial printer | Marsid-M&M Group

ROI. The goal here is to explain custom printing and walk you through every step. Sadly, we as humans, are often intimidated by that, which, we are not

 

familiar, people often feel uncomfortable placing an order and asking questions. Ultimately, we are here to answer your questions, and we hope you take advantage of this blog to help answer some questions. We will try to help explain certain attributes and attempt to help give suggestions.

Step 1: In the beginning there was…

It turns out that you need to have calendars printed for your company or to give as a business partner as a gift. Or you are opening a restaurant and need menus. Perhaps, you have a big presentation coming up, and you need presentation cropped-logo-2015-512x512.jpgfolders to hand out so everyone is on the same page…literally. Either way, you need something printed. Naturally, your next thought is: Let me contact The Marsid M&M Group, everybody knows they’re the best. Ok, so that last part may not have happened, but let’s assume it did. From this point, I am going to assume that you are putting an order through online because if you call us, our print specialists can answer all your questions over the phone. Or, you can read this blog, and then call in and act like you’ve been printing projects for 30 years.

Step 2: Paper weighs 100 lbs?

You arrive at our site and choose which item or items you need to be printed. Once, you are on that item\s page, there is a box on the right-hand side that needs to be filled out. This is the point in the process, where
many feel overwhelmed or get confused. Some of the terms may sound unfamiliar.

As you see, I have selected booklets for this item. We first decide on the quantity of our printed item. Next, we come to Pages. This can get tricky. Printers do not count the number of pieces of paper. We count pages as a book does, including the cover. So, a cover is 4 pages, the front cover, the inside jacket, the rear jacket, and the back cover. A book with a cover and 75 pieces of paper in between is in printer’s terms, 150 pages plus cover. We number every surface area. Next, is theattributes page size. This is the actual size of an individualized numbered page. Or the size of the cover, (unless the inside and outside are different sizes). Any product that has a cover and inside pages will require the type of cover paper and the type of inside paper. Normally, you would choose cover stock for a cover and text stock for the inside pages. You will also have to choose the color of the cover, inside and out. For printers, any color is full color. You can choose black ink, or leave it blank. For a cover, you may choose full color on the front and black ink on the inside. Next, you must choose the color of the inside pages. Remember again, if 1 page has color on it, then the inside pages are full color. Lastly, we come to how the booklet is bound. For a booklet, there are 4 different binding options. Saddle stitching, which is like a magazine, the pages are simply stapled or stitched together. Spiral bound, like a school notebook. Wire O bound is like spiral except that it is not continuous. It is a number of individual wired loops that are perpendicular to the edge of the page it is binding. Lastly, it can be perfect bound, which is like a normal paperback book. There are page limits and requirements for binding. You can call us to ask, or when the quote is put through, we will let you know what your options are.

Step 3

Once you have been assigned a print specialist and receive your estimate, you may go over any additional questions that you may have and review the pricing. At this point, you want to make sure your artwork is done and is a Print Ready PDF. We also have a blog post that explains how you can use a free piece of software to design your artwork if you haven’t already created your artwork.

Order Now | Marsid-M&M Group Printing

After you made sure your artwork is ready for printing you can simply click the blue Order Now button at the bottom of your estimate which will bring you to the order form that is customized for you.

Next, you will come to where you provide us with your billing and shipping info so that we can get your final printed project to you in a timely manner. As you can see you are given 3 options for completing your order. One being complete order and upload file (The option you are most likely going to want to choose), Complete order and upload files later (Only select this if you do not have your files yet), and complete order and use previously uploaded files (Use this if it is a reprint or if we already have your artwork).

Step 4

Now that have completed your order you should receive a low-res proof soon of what your artwork will look like when printed. If everything looks correct you can approve it. Next production is started and when it is completed you will receive an email with tracking for your package.

Now that you know the basics to getting custom printing head over to the Marsid-M&M Group and have it printed right the first time with customer service experts!

What Your Business Card Says About You

The Most Powerful Yet Overlooked Marketing Tools

One of your most powerful, yet ignored weapon in your marketing arsenal is your business card. Exchanging business cards with potential clients is, in fact, the most personal form of marketing. In this “tech-savvy” world, business cards are still essential for modern day businesses. There are many advantages of swapping business cards when compared to simply exchanging numbers. For starters, it is quite embarrassing and unprofessional when a client hands you their card and you have nothing in return for them. Rather than just being a contact in someone’s phone, a business card allows you to brand yourself. By presenting a client with a business card, you contain the ability of promoting yourself by means of text and visual cues. Production and printing costs of business cards are low and the benefits are high; as they make a statement in the business world.

Business Card Printing Services | MMPrint.com

When done properly, a business card should convey both you and your company’s dominance. The color, content, design, typography, paper, as well as the size of a business card, will act as clear signals to a potential client about who you are and what you stand for. When creating a business card it is equally important to convey an important message, as well as have your card stand out amongst all the other cards.

Business Card Essentials

When designing a business card, the information contained on the card must include your first and last name, business address, email address, office phone number, cell phone number, the company’s logo, and a web address if applicable. Make sure that your name is the largest text included on the card so that potential clients can quickly discover your name when they look at your card. A business card should never just merely contain your name and information; it is important to include a tagline of what your company is capable of doing.

It is important that the size of your business card must be no more than 3.5 inches by 2 inches. This measurement is the standard size of business card holders as well as the pockets found within wallets. If your business card is too difficult for the client to carry, then they will simply just throw it away if it does not possess the utmost importance. It is also necessary to always carry your cards in a card holder. Presenting a potential customer with a dog-eared business card will consistently give off a poor representation of your company.

Content and Design

When addressing the content and design of your card, ask yourself, “What makes my card stand out from the others?” The fact of the matter is; your card is only one glance from ending up in a stack with all the others.  If you choose to adopt a clean and simple design it does, in fact, show that your business cares about their appearance, but it doesn’t necessarily make the card stand out. On the other hand, over complex or cluttered designs tend not to scale well, can potentially lose detail when printed, and can even limit the writing space that clients often use to write notes on. Finding the balance between content and design is essential when selecting your business card.

Premium Business Cards | Marsid-M&M Group

High creativity can possibly draw away a potential customer; that is if you are dealing with a serious client. However, choosing a material other than paper, containing angled cuts, altered corners, and interesting backsides can also be viewed as cool, modern, and innovative. This is important for people like artists or graphic designers who attempt to look trendy to their customers. Smaller businesses tend to even put fun and interesting substances on their card so that their client will view it all the time. Some of these cards may contain a USB, a professional football schedule, or even magnets.

Typography

Business Card Typography and Design | MMPrint.comWhen deciding which font to use and the spacing between texts, it is important to realize that legibility is absolutely essential. It is also important to understand that your choice of font will depict your personality and will speak the voice of your brand. Be aware that fun and modern fonts may undermine the severity of your company. It is equally important to understand that decrepit fonts are sometimes difficult to read.

Color Psychology

Choosing the color of your business card can tell a potential client a lot about your charisma. When choosing colors it is again very important to understand that your card must be easy to read. Choosing a traditional color like white is very safe and conservative; however, it is difficult to stand out from all of the other cards. If one were to choose black, they are demonstrating power and seriousness however the color black can suggest mystery and can even intimidate the client. Similar to black, the color red is very powerful and passionate, but it too can intimidate the client. The color blue will often convey your message with honesty and trustworthiness, but it also represents calmness and tranquility which can be conceived as laziness by your client. The color yellow is very uplifting and stimulates the mind; however, it can be strenuous on the eyes. So when choosing a color it is important to keep these things in mind.

Color Wheel Typography - Meaning of Colors

Now that you have an overall sense of how to create a business card, here at the Marsid M&M Group, we are ready to help and aid you with all your business card needs. We print any quality, as well as any quantity of business cards. Our experienced staff can even help you design your card to perfection. With our state of the art equipment; the finished good you receive will exceed all of your expectations. To get a free quote please visit our business card printing services and premium business card printing pages.

How to easily design your next printing project for free

What is the first step to getting your print project started?

So the first step in getting your project ready to be printed is designing it of course. Now not everyone is Leonardo DaVinci or is willing to pay to have a graphic designer make their ideas come to life. So what options are you left with? Well, you can fire up photoshop (If you have it) and attempt to design your project or use a site like Canva. Canva is a free, super easy to use, drag and drop, online DIY Graphic Design Tool. Boasting over 10 million users and just about 4 years of experience, Canva can proudly say it only takes 23 seconds to learn their software.

Let’s take a look at how easy it is to get your Print Ready PDF.

Canva Design Tool
First, we are going to go to Canva’s website and create a free account. You can choose from one of their 3 sign-up options. (Facebook, Google+, or Email) After confirming your email simply login to your new account.

Now that we have our account set up we need to pick what we will be designing. I have chosen a tri-fold brochure. Simply pick a layout and
Image showing the design process off you go on making your creative dreams come true! You can do many things with the built-in tools, like adding stock images, your own logo, text, and much more. Canva has put out a large amount of guides and tutorials on how to become a design master in no time. I highly recommend you give them a look.
Image showing the canva download button
Once you have completed your design simply press download. Leave the file type as PDF-Print and check off the crops and bleeds box. Now click download again and you will have your design ready to hand over for printing!

Now if you haven’t already, you can request an estimate to get your printing started. If you have already received an estimate you can simply click place order and upload the files at checkout!