When a patient seeks out an urgent care facility, chances are they’re not quick to think of one by name—in fact; studies show that their selections are based more on location than anything. So, what can we do to combat this?
How can you get clients to think of your facility, recommend it to others, and seek it out in their times in need?
Internally, you spend time and resources, ensuring that your customers leave your waiting room feeling cared for, listened to, and confident in the information they’ve received. If you’re providing excellent service, the next step is to stand out with name recognition.
Let’s use the time that customers are in your waiting room or interacting with your staff to build a visual brand identity. Here are five printing products that will get your name in the eyes and memories of your customers:
Medical Tri-fold Brochures
The time spent in the waiting room is a great moment to reach out to your patients and educate them on topics like common illnesses, immunizations, or emergency preparedness. You can also create and provide brochures for ailments and treatments to be provided by the staff during or after treatment.
These brochures not only serve as an educational tool for your customers; they also build trust with your patients and remind them of your branding every time they look at it.
A tri-fold brochure can provide a lot of information within its six panels, but you’ll want to keep the right balance of imagery and text to entice customers to read it. Keep the text focused and concise, with information chunked into small paragraphs, lists, or graphics for best results.
Get a QuoteCounter cards
You may be familiar with counter cards—they feature an informational graphic mounted to an easel-back and sit prominently on desks and shelves throughout most medical offices. Much like a brochure, these counter cards can educate your clients about illnesses, treatments, or office protocol. Branded signage gives your office a professional appearance while also reaffirming your urgent care facility’s name in their minds.
Counter cards are designed to be read relatively close-up, so be sure that your signage has an enticing photo and a prominent headline. The body text should be brief since this type of sign will probably be read while standing at a reception desk or while waiting for a doctor in a room.
Branded notepads
When you want customers to remember your name, it’s vital that they’re constantly exposed to it while having the best experience possible. Branded notepads add credibility to your medical office and give a unified, professional appearance. Branded, custom notepads are generally visible as customers check-in and interact with the staff. They’re useful for both the reception and medical staff and give your customers one more visual brand touchstone throughout their visit. These notepads can be used as promotional tools and distributed during networking events or customers as they head home.
Sell sheets
Sell sheets are like a one-page brochure and can be used to promote your facility or list your services with pricing. Within your office, they are the perfect tool for going over costs and services with your patients as they come into the office.
Promotional products
In a similar vein to your notepads, anything your customers interact with or take home should be branded. Consider for a moment, how many bank pens have you accidentally taken in your lifetime? Most of us can honestly say quite a few. Every time you use that pen, you’re exposed to that bank’s name. If you don’t have an account, there’s a good chance you’ll give them a call the next time you’re looking for a new checking account or auto loan, because you’re familiar with their name.
The same can be said for an urgent care facility. Pens, wristbands, water bottles, and hand sanitizers can make great, brand awareness-building giveaways for your customers. They provide the bonus of adding just an extra dash of goodwill.
The key to a great promotional product is to provide something useful, in sight, and easy to reach when their moment of illness strikes.
These are five popular print products that can increase brand awareness in your urgent care office. They can encourage repeat business and referrals from your satisfied customers since they’re more likely to remember where they got exceptional service.
Just remember when you go to order your print products to brand, brand, brand. While you don’t want to create a design that is dominated by your branding, you’ll want to be sure that your logo, name, address, and phone number are prominent and professional. As long as you keep providing excellent care, your brand awareness will organically grow just by providing these types of print products throughout your facility.
. There are so many factors involved in custom printing that must be taken into consideration when creating a final product to meet your standards. You could spend time, money, and resources to figure out how to do it yourself OR you can leave the copy printing to the professionals.
As mentioned in my previous blog, there are paper stocks with different coating, paper weights, textures, and even specialty paper that custom printers keep in stock ready to be printed on. Along with professional printing services comes professional printing equipment. Custom printers have access to digital printing presses for short run prints and offset presses for long runs and PMS printing.
Other machinery that the Marsid M&M Group have include: a cutter to accurately cut the prints down to size, an original Heidelberg machine that has been modified for 
All these resources give custom printers the capabilities to customize any and every printing project up to the imagination of the client.
For example,
In order to avoid this, the Marsid M&M Group suggests a 1/8” margin of color beyond the edges as well a ¼” safety margin to prevent any text from being trimmed off.
Poor resolution equals poor quality. To avoid this, the artwork department will request images and files with higher resolution as to make the best product possible. The design can also be improved by the artwork department. If you are willing pay to produces out all these prints, why not set a little extra money aside to have the artwork department improve the overall look and feel of your copy print?
Web-to-Print is the term used for printing e-commerce.
To Print Coated or Uncoated? That is the Question.
paper meant for soft outside covers and used for single page prints. Text stock is thinner and used for flyers and the inside of books. Each type of paper stock, whether it is cover or text, is further classified based on its weight. For those who do not know, a single sheet of 100lb gloss text does not actually weigh 100lb. What determines the weight of a paper stock is how much 500 sheets of that paper weighs. When you think about it, each sheet is a lot less than even a single pound.
Prior to the printing press, written knowledge was limited to a very few. By the end of the 15th Century, the printing press had become a prominent piece of equipment that had already produced over 15 million books in its first 60 years of its existence. Upon its invention, the printing press has been used to mass produce novels, manuscripts, and an early version of the Bible.
They are versatile presses that are capable of printing, perforating, hole punching, die-cutting, embossing, scoring, and foil stamping. The Marsid M&M Group is fortunate enough to have such a press that we use 
However, in 1993, the digital printing press was developed by Benny Landa. This invention revolutionized commercial printing allowing for smaller print jobs by drastically lowering setup cost of smaller printing jobs and making variable data printing much easier.
folders to hand out so everyone is on the same page…literally. Either way, you need something printed. Naturally, your next thought is: Let me contact The Marsid M&M Group, everybody knows they’re the best. Ok, so that last part may not have happened, but let’s assume it did. From this point, I am going to assume that you are putting an order through online because if you call us, our print specialists can answer all your questions over the phone. Or, you can read this blog, and then call in and act like you’ve been printing projects for 30 years.
page size. This is the actual size of an individualized numbered page. Or the size of the cover, (unless the inside and outside are different sizes). Any product that has a cover and inside pages will require the type of cover paper and the type of inside paper. Normally, you would choose cover stock for a cover and text stock for the inside pages. You will also have to choose the color of the cover, inside and out. For printers, any color is full color. You can choose black ink, or leave it blank. For a cover, you may choose full color on the front and black ink on the inside. Next, you must choose the color of the inside pages. Remember again, if 1 page has color on it, then the inside pages are full color. Lastly, we come to how the booklet is bound. 
When deciding which font to use and the spacing between texts, it is important to realize that legibility is absolutely essential. It is also important to understand that your choice of font will depict your personality and will speak the voice of your brand. Be aware that fun and modern fonts may undermine the severity of your company. It is equally important to understand that decrepit fonts are sometimes difficult to read.