Refreshing and Tasty Design Inspiration

Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb.
Jean Arp

When in need of inspiration I always turn to nature. Curves, colors, shades, reflections, beauty; You name it, she’s got it.

Here’s a healthy dose of inspiration:

INDIVIDUALISM POSTER by fatihtokoz

Rebuild the Aesthetic Poster by gomedia

poster by solo designer-d32lw4j

Killer Grapes Poster by GraphZ

Tropical by Creatunco

Print Infographics by Rhysbol

Fruit by sweetchantal1989

FRUIT RAIN by illugraphy

cherry stick heart-shape by dkraner

updated fruit poster by sweetmisery11

Becoming Reality vII

 

Quick Fun Fruit Facts:

  • Avocados are commonly used as vegetables. Botanically they are fruits.
  • Very few fruits contain fat: avocados, olives and nuts are the only ones with significant amounts.
  • Cranberries, Concord Grapes and Blueberries are the only major fruits native to North America.
  • Strawberries, bananas, grapes, apples and oranges are Americans favorite fruits in that order (2008).
  • The Red Delicious is the most widely grown variety of apple in the world.
  • There are 3,236  people in the U.S. listed on whitepages.com with the last name ‘Orange’
    (Mark Morton, ‘Gastronomica’, Fall 2010)
  • Grapes are about 80 percent water.

 

Is there something in nature that you find inspirational to your design?

Interactive Gift Wrapping Paper

QR Codes are catching on everywhere you look. This is just another way that advertisers and marketers can bridge the gap between offline with the online advertising.

Even that same ol’ boring pack of socks that you get every year from uncle Ernie will be fun to open when it’s wrapped in this interactive gift wrapping paper from QRappingpaper.com

Each QR Code directs your smartphone to a unique funny holiday video, there are up to 50 different videos available. Preview some of the videos on QRapping Paper’s homepage.

Important:

The QR Codes printed on the wrapping paper can be scanned by using your smartphone – Learn more about QR Codes and find a list of free QR Code Readers here.

Brand Visibility – Perforated Window Film

There is nothing better to make customers remember your brand than showing them something fun and innovative. Digitally printed Perforated Window Film (PWF) also known as “Window Perf” has an effect of mystery and surprise on everybody, and if you are able to affect your audience, they will remember you.

More and more businesses are using digitally printed perforated window film these days. We can find it on vehicle windows, bus wraps, rear window graphics, window privacy screenings, glass entrance doors and more.

Custom Window Cling  - Window Application

Digitally printed perforated window film should be laminated with an optically clear overlaminate to prevent dust and dirt buildup in each film perforation. Also, this overlaminate prevents rainwater from clinging to the film and provoking limited visibility for vehicle riders and operators.

One of the most interesting features of Window Perf is the one-sided privacy it can provide. No matter how colorful the print is, or how much the film is covering, the side with the brightest light will always be visible to the individuals on the darker side. This creates a one-way mirror effect that can be reversed with the simple turn of a light switch, or with the natural cycle of the sun.

Perforated Window Cling - Glass Door Application

A typical example can be found in city buses that display the printed work on the outside during the day. People outside the bus cannot see the passengers, but the passengers barely notice the film in between them and the outside world. At night, the situation shifts, since the inside of the bus is what is now lighted.

Window Perf should be printed using solvent-based, UV-resistant, exterior-grade inks for fade-free, long-life graphics, which allows its use indoors and outdoors without having to worry about fading due to the sun, or rainwater damage.

Colorful Collection of Poster Designs for Inspiration

Poster by CPX InteractiveWhen promoting a band, a new product, service or simply to convey information, a full color poster will STAND OUT like capital letters in any text message.

Posters are designed to be hung on walls and many other large flat surfaces. Their large format allow for both text and images to promote events, use as an informational guide and can even be educational.

Posters can be printed on many different substrates.  To name a few: vinyl for durability, art canvas to give it an “artsy” finish or even acetate for more creative works. Posters can even be mounted on different materials or framed. Foamcore and Gatorboard are frequently used and allow for the poster to stand on its own or be displayed on an easel.

Here is a collection of beautiful and colorful posters that will hopefully strike a spark in your brain and ignite a creative fire that will make your next poster design STAND OUT beyond it’s size…

Poster by Beaucoupzero

Poster by Ellyezer

Poster by Etrix

K-Salaam and Beatnick Poster

Poster by MrHahn98

Bauhaus Poster by DT1087

Poster by StrongstuffPoster by Aremanvin

Poster by Zivrezcara

Poster by C345

BLACKOUT_POSTER_by_Demen1

[box title=”Word To The Wise” color=”#333333″]Get Inspired, Design Something Amazing and Have it Professionally Printed. Call us 516-334-1603[/box]

Design a Winning Business Letterhead

Full Color Business LetterheadBusiness letterheads not only reflect what your company does or what it is, but it reflects the type of customers you serve. Make your customers feel at home each time they open correspondence from you. Help them remember who you are and what your purpose in their lives is. A good letterhead carries more than just your company’s information; it carries character and the type of familiarity that makes your clients feel at ease when doing business with you.

Print your business letterheads in full color to reinforce your brand and marketing message. You can add different features, such as a simulated custom watermark, a design for the back side, or anything you can think of.
Invoices, receipts, or any formal correspondence should always be printed on company letterheads. Your customers will notice and appreciate the difference and convenience this brings them when archiving, sorting, or preparing business reports.

Make sure your logo dresses up your stationery with vivid, bright colors.

Letterhead Business Information Placement

Here is some information to keep handy while constructing your business letterhead design:

Your logo and basic contact information should always be part of your letterhead. Keep the background subtle and sober, you do not want to distract the reader from the information provided in the body of the letter.

Letterhead-business clean design

Divide and Conquer

You may divide the information in two parts; header (at the top) and footer (at the bottom), this allows more space in the body of the document for the content of your letter. The header should consist of your logo, company colors, and basic contact information. The footer usually contains more formal copyright, business entity, and disclaimers. Include company colors in the footer as well. A hairline bar, separating the footer from the body content, for instance, can tie the brand together across the page.

Size it Up…or Down

Make sure your font does not go below 8, or it would be incredibly difficult to read, on the other hand, make sure it is not so big that it makes the content look cluttered and unrefined. Look at your page as a whole, and determine whether the relationship of the sizes (logo, font, lines) is smooth and appealing.

Backdrop or Watermark

It is interesting to have something in the background of your letterhead, it could be your logo in a 10% tint or an image representing your product or service. However, all with moderation. The background should not be the most visible part of your letterhead, and should definitely not upstage the content of your letter, or even worse, make it unreadable.

Letterhead Design with Watermark

Background

Beautiful business letterheads are printed on uncoated paper for ink-jet printing and ballpoint pen writing ease; the industry standard. There are many premium stocks available that include textured finishes to give your letterhead that extra oomph of professionalism.

Business Letterhead Paper Stock Options

For inspiration, below are a few letterhead designs that stand out above the rest:

Business Letterhead by Diversionary

Business Letterhead by ChasedbySilence

Business Letterhead by Kiq

Business Letterhead by Silverspoon102

Are there any business letterhead designs that you would like to share?

Please share your comments with us below………

Design and Print a Stunning Catalog – Solid Product Promotion

Catalog Printing ServicesCatalog: (n) a book, usually illustrated, containing details of items for sale.

As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination.

The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions and adding a bit of magic in your design to make your customers want to continue browsing thorough every single product you have.

Before you begin

  • It is important to pay attention to the smallest details when creating a printed catalog.
  • All Images need to be high resolution.
  • Headlines and description have to be concise and relevant to the product.
  • The paper and finish you chose will play an important role in the success of your catalog.
  • Make sure to have your final draft proofread a couple of times by different agents in your company; Grammar and/or simple errors can reflect poorly upon your brand.

High Resolution Images for Catalog PrintingHigh Resolution Product Images

“In their splendor, images effect a very simple communion of souls.” – Gaston Bachelard

When presenting your products within a catalog, in essence, you are producing an extension of the physical product for your customer. Therefore, it is of upmost importance to have clear, high resolution, quality photographs and/or clean vector images. The goal is to make a connection between the viewer and the product as if they were holding the product in their hands.

Catalog Design and Printing Compelling Headlines
Compelling Headlines and Informative Descriptions

Concise: (adj) brief in form but comprehensive in scope.

The purpose of a headline is to solicit the reader’s attention, engage his or her interest and finally, entice them to keep reading. Keep it short and to the point. A headline should not be misleading; It should be utilized as a tool for the reader to find what they seek quickly, all the while trying to spark an interest they were unaware of.

The product description is the opportunity given by the headline, to capitalize and make the sale. Depending on the type of products you are promoting,  a description can be a block of text or just bullet points.

Here are a few tips on what a description should include:

  • Physical description: Remember the product image does a great job of this but the conversion lies in the details
  • Manifest the need: Justify the reasons why the customer “needs” your product and the benefits that accompany the purchase
  • Technical Details: Provide sizes, manufacturing materials, quantity, everything relevant to the product
  • Additional details: Include any copy regarding where to find warranty information and how to contact a knowledgeable associate regarding the product
Catalog Spot Varnish Cover
Catalog Cover Spot Varnish

Spice Up the Design and Content with the Appropriate Finish

With so many incredible finishing options available for catalogs, finding a combination that suites your products and design is certainly a crucial step. This choice is best determined once the design has been completed or at least when the design has been planned (except for size and orientation).
Layout, size, colors and budget all play an important roll in this equation.

The following is a list of popular finishes available for your catalogs:
Coating
  • UV Coating – High Gloss
  • Spot UV – High gloss in specific areas of the design
  • Aqueous Coating – Matte (less expensive than Varnish, full coverage only)
  • Varnish – Matte
  • Spot Varnish – Matte in specific areas of the design
Binding
  • Saddle Stitching (Staples)
  • GBC Bound (Comb)
  • Spiral Bound (Plastic Coil)
  • Wire-O (Double-loop Wire)
  • Perfect Bound (Spine Glued to Cover)
Catalog Binding Options
Wire-O – Perfect Bound – Spiral
Catalog Printing Saddle Stitching
Saddle Stitching

Brochure Printing – Guidelines for a Successful Design

Full Color Brochure Design and PrintingBrochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait.

  • A captivating brochure will make an impact on the decisions your customers will make regarding your products and/or services.
  • Creating a one of a kind, intriguing, call-to-action brochure requires planning, copy writing, graphic design and patience.
  • A brochure is more than just information and pretty pictures, it is a sales tool that can be very effective when implemented correctly.

Full Color Brochure PrintingFull Color Brochures can be the first connection you make with a new customer. Their simplicity and ease of access allow current and prospective customers to learn about you and to quickly get acquainted with what your company offers. With 1, 2 and 4 color brochures you can do that effectively, and at a low price. Working with an 11″ x 17″ size sheet of paper gives you the flexibility you need to be creative and to include all the information you need. Flexibility is very important when trying to create unique looks that will make your brochures stand out from those of your competitor.

Things to keep in mind:

  • SizeBrochures are measured unfolded. There are three standard sizes: 8.5’’ x 11’’, 8.5’’ x 14’’, and 11’’ x 17’’. 11’’ x 17’’ brochures work great when you are trying to stand out, and when you have a large selection of products to introduce or there is simply a lot to say about your product or service.
  • Paper Stock80# Gloss Text, 100# Gloss Text, 80# Gloss Cover and 60# uncoated offset stock are some of the possibilities. The weight of your brochures will affect your cost, but also will affect the impact of your final product.
  • Folding Options– With so many folding options it can be hard to decide which fold option is right for you, but you must always understand what the specific folding does for you, from pull viewers in, to split your ideas well, to even be at all necessary.

When these general guidelines are followed, you can expect a higher return on investment in the form of purchases, inquiries or an increase in exposure of your brand, products or services.

 

Have you designed marketing brochures for any outside-the-box situations that you would like to share?

Please add your comment below.