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The printing press was introduced to the world by a man named Johannes Gutenburg. The blacksmith from Germany invented the first wooden printing press in the 15th Century. This phenomenal invention allowed for mass production of books and distribution of knowledge. Prior to the printing press, written knowledge was limited to a very few. By the end […]
Custom Printing 101 First off, if you have read previous blogs, you have read all about the benefits of combining print marketing with digital marketing and how it increases ROI. You can go to previous blogs to learn all about the benefits of Print Marketing and ROI. The goal here is to explain custom printing and […]
The Most Powerful Yet Overlooked Marketing Tools One of your most powerful, yet ignored weapon in your marketing arsenal is your business card. Exchanging business cards with potential clients is, in fact, the most personal form of marketing. In this “tech-savvy” world, business cards are still essential for modern day businesses. There are many advantages […]
What is the first step to getting your print project started? So the first step in getting your project ready to be printed is designing it of course. Now not everyone is Leonardo DaVinci or is willing to pay to have a graphic designer make their ideas come to life. So what options are you […]
Finishing and Coating your Print Product Everyone is looking for a way to make their products stand out. If, you use Thermography on a business card, foil stamping on your invitations, or UV on your brochures, you know that adding a little extra to your print products can make them stand out from the rest. There […]
Barcode Printing Basics Barcodes are just about everywhere these days. They make our life a lot more simple than we realize. Factories use them to control production. Shippers like USPS, UPS, and Fedex use them to track packages and monitor the flow of shipments. You can find them on government issued ID and at your local(or […]
Presentation Folder Booklets The new year is inching closer. Many personal and professional events are upon us. Taxes. The mere mention of the word brings dread to the mind and it creates frustration in your bones. There’s mention of in the Bible of tax collectors being some of the least favorite people of their time. […]
Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep […]
For a moment, forget what the prevailing wisdom is. Because facts are facts, by the end of this blog, we think you will think differently, from when you started. Looking for a way to promote your business that will engage, remain, and market your products and services is a complicated matter. Will your idea target a […]
From startups with 1 employee, to companies with thousands of employees, the importance of print marketing has remained constant for the last 100+ years. We have 40 years of experience and have seen many trends come and go, and today more than ever, there are opinions everywhere on what you should or should not be […]