New Print Products to Make your Merchandise Stand out

When it comes to marketing a product, standing out among your competitors can be an important way to attract new customers. Almost every company will have some sort of marketing materials, whether it be a brochure, website or promotional item. In this situation, creating a printed material that is a little different from the norm may be a beneficial way to highlight your product or company. Here are some new products that can get your creative marketing side flowing:

Pocket Menus

Pocket menu printing for
Mini pocket menus are an incredibly versatile type of brochure for restaurants and retail food companies. Instead of using a traditional take out menu, these can have up to 12 panels which can be used to highlight each section of the menu.
Additionally, we have seen pocket menus used as ways to present stunning pictures, easy to follow recipes, or details about where and how the product is produced. Many consumers are interested in knowing the ingredients and materials that go into the food they enjoy, and a detailed pocket menu can provide extensive information about their contents.

Uneven Fold Header Cards

Header Cards are an easy, affordable and attractive way to market your product. They are simple to assemble and have the flexibility to package several different products simply by switching the content in the polybag. 
uneven fold header cards | mmprint.com
 
Most commonly, header cards are scored in the middle to create an even fold on both sides of the card. Sometimes though, it could be useful to create a card that has an uneven fold so that one side is longer than the other. The card can still be stapled to seal in the product, but this offers a flap that can be used to reinforce the product or provide extra space for information, directions, ingredients or materials used.

Another popular use for Uneven Header Cards is as a swatch card that can be used to show off different types of fabrics. These are used by fashion companies when it is not easy enough to send full samples of a product. A swatch of the material can still give your distributors a feel for the product that you will be selling.

Die Cut Hangtags

custom shape merchandise tags for products | mmprint.com
Hang Tags are an essential way to market your clothing, jewelry or fashion accessories. Make sure you compliment your unique fashion item with a hang tag that is equally special. Die cut printing allows you to make custom shapes and sizes for your product tags.

Having a custom shape can make a big difference on the presentation of your product. With your hang tag, you can include your company logo, information about the product, and what materials are used in the product.


At The Marsid M&M Group, we’re all about innovation and helping our customers grow their business with the best marketing and print materials. Contact us today with any questions or ideas you may have for new projects.

Useful Pointers for Creating an Attractive Header Card

When shoppers are browsing a store, they are often walking past hundreds of different products and brands trying to grab their attention. A product’s packaging can be one of the most important factors in a customer’s buying decision. Having a poorly designed package can give the impression your merchandise is cheap or inferior. Make sure your packaging boosts your brand image instead of hurting it.

There are many different ways to package your goods, but one of the easiest and most cost effective is the use of header cards (also commonly called bag toppers). This packaging consists of a printed piece of cardstock folded in half and stapled to a polybag. This simple packaging process will get your products on the shelf in no time!

Custom header card printing

Choosing a Header Card Size

Many printing companies offer a few sizes for header cards, and some will be open to printing any custom sizes. When choosing your size, make sure the width of your header card is at least an 1/8th” longer than the width of your polybag. As for the height, it is more of a personal preference, but generally a heavier product will have a longer header card.

Designing your Bag Topper

Having a skilled graphic designer create the artwork for your packaging is another important aspect for making your product stand out. When designing for print, there are a couple of important points to remember, such as designing with bleed so that you don’t have white margins around your card.

When designing your card, remember that the design will be printed on one sheet of paper that is folded, so you will need the top half to appear upside down.

Here are some design templates for a common size header card:

Templates
5″ x 4″ (5″ x 2″ Folded) – InDesign or PDF

Header cards can be designed on both the front and back. It could be useful to print instructions or additional information on the inside of the card to keep it hidden.

Choosing a Hole Punch

For Bag Toppers, there are two standard options when it comes to hole punching: the standard hole punch or the sombrero punch (pictured below).

Sombrero punch header cards

Some smaller products may be better suited without a poly bag. For this type of packaging, consider printing your design on a thicker cardstock with slits to attach your product to. This is a great option for jewelry and other small items.

Looking for expert advice on variable data printing or need a custom quote? Feel free to reach out in the comments section or visit our header card printing page!