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The Timbre of Fonts tim·bre/tambər/ Noun: The character or quality of a musical sound or voice as distinct from its pitch and intensity. Choosing an appropriate font for a design is very important. Like sounds, I believe that fonts have timbre. They can be described as having intangible properties that normally wouldn’t be associated […]
Pantone® has released a Quick and Easy installer for their Pantone Plus+® Digital Libraries for the Adobe® Creative Suite® (CS). This installer copies the necessary swatch files into the correct folders and replaces the original Pantone swatches included with your Adobe CS suite. The installer includes the following PANTONE PLUS Color Libraries: PANTONE+ Solid Coated […]
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard […]
Vector Logos of popular brands are sometimes hard to find for your designs… Customers in need of design services are usually not knowledgeable of technical properties of design… that’s why they hire us to design it for them. More often then not, customer supplied files are not print-ready; product images and manufacturer logos pulled off […]
When working with typography, it is necessary to implement the most appropriate typefaces in order to correctly convey an idea. The wrong typeface can create the wrong mood and mistake the purpose of the design. In the most extreme case, the wrong typeface can even ruin the design. That being said, there are quite a […]
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which […]
ty·pog·ra·phy: Design or selection of letter forms to be organized into words and sentences and printed or displayed electronically – Encyclopedia Britannica When a person thinks of typography, what would immediately come to mind? Thoughts of different fonts, editorials and designs involving typographic elements would most likely be the first to come to […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
April is an inspiring month full of colors and new beginnings. A month to celebrate All Fools day, Arbor day and Earth Day as well as a variety of holidays held by many different religions. It is the month where small animals that hibernate through the winter break out of their slumber, bees and butterflies […]