Lookbook Design Tips – Style And Fashion

Lookbooks seem to be the latest craze for fashion start-ups and clothing lines. I can attest to this statement because it’s been our hottest selling product for the 3rd and 4th quarter of 2013 and probably would have been for longer than that… had we paid more attention to this trend earlier in the year. … Continue reading Lookbook Design Tips – Style And Fashion

Halloween Vector Graphics Collection For Commercial Use

With Halloween right up our alley, it’s crunch time to get the Halloween graphics printed up. To save you time we put together this collection of Halloween vector graphics that are available for commercial use. No need to spend hours looking for the right vector only to come to find out that you can’t use … Continue reading Halloween Vector Graphics Collection For Commercial Use

How To Set Up A Spot UV Business Card Design

The process of setting up a Spot UV business card is different from what you are used to. Since the Spot UV coating is not actually “printed”, the area that is printed and the area that is Spot UV will require separate files. Areas with UV (Spot) and Areas with No UV Let’s make it … Continue reading How To Set Up A Spot UV Business Card Design

Getting There First: Standard Mail vs First Class

With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this¬†article by Ad Age. The political/internal/financial battle happening within the United States … Continue reading Getting There First: Standard Mail vs First Class

Avoid Issues By Saving Your Artwork Properly In InDesign For Printing

There are a few simple rules to follow when saving a print-ready design made with InDesign and it all starts with setting up your InDesign document properly¬†with bleeds. The Need To Bleed Adding bleeds from the start, BEFORE YOU EVEN START, is crucial. Think about it, you’re working on a 200+ page catalog and then … Continue reading Avoid Issues By Saving Your Artwork Properly In InDesign For Printing

Pre-Press Proof: Challenges And The Alternative

Providing a customer with a pre-press proof for an offset run has been an issue for printers and customers alike for a long time, specially when printing in Pantone (PMS) colors. Some customers require a printed proof to be made before the entire job is run, usually for large orders. Because of the cost of … Continue reading Pre-Press Proof: Challenges And The Alternative

School & Sport Organization Printing

Your local community has the best school and faculty, the brightest students, state-of-the-art facilities, and the most skilled and talented athletes and performers. Marketing these attributes is essential for a school district or organization to reach parents, community officials and professionals and all other audiences. Captivate the public and their support by providing quality information … Continue reading School & Sport Organization Printing

How To Edit Embedded Images In Illustrator Files

We often receive files from customers in PDF or Illustrator format that include embedded images. Some of the time we get requests from the customer to modify the embedded images within the PDF or Illustrator file but, yes, you guessed it, they don’t have the original embedded image to modify. Modifying Embedded Images Once you … Continue reading How To Edit Embedded Images In Illustrator Files

3 Printing Mistakes That Are Costing You Money

Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials. I can imagine that you are probably thinking right now…I … Continue reading 3 Printing Mistakes That Are Costing You Money

Landscaping Business Advertising Best Practices

Last week a local landscaping business owner stepped in asking for business card printing. As a rule I always ask customers what they are doing to advertise their business these days and if it’s working for them. As owner of a landscaping business, he understands that his target market is pretty much every household in … Continue reading Landscaping Business Advertising Best Practices