Thermography, Foil Stamping, and more- Ways to Make your Product Pop

Finishing and Coating your Print Product

Everyone is looking for a way to make their products stand out. If, you use Thermography on a business card, foil stamping on your invitations, or UV on your brochures, you know that adding a little extra to your print products can make them stand out from the rest. There are a number of ways to beef up your pieces and make a unique impression. You may be looking for a unique feel or to add some protection. Either way, you should know the available options and what their benefits are.

Thermography

Thermography or raised ink is the process of heating ink to make it bubble and rise. Thermography Business CardsThis can be done in a variety of colors and creates a 3D print effect that is unmistakable and impressive. Business cards, invitations, envelopes, and various promotional materials often use Thermography as a tool. It is a lower cost option than embossing.

Embossing

Embossing also creates a 3D effect on your print product. It is less glossy than thermography but allows you a variety of options. From multi level embossing, to blind embossing, to embossing with foil stamping, there are a number of ways to create a classic look.

Foil Stamping

Foil Stamping creates a majestic product. It uses a metallic foil applied with a heated dye. It creates an unmistakable printed product that is often used by large corporations on annual reports or letterhead.Foil Stamped Business Cards

If, you would like to make an impression that will leave people with a sense of awe, Foil Stamping is the option to go with.

UV or Spot UV

UV is a coating, which, creates a unique glossy look and a layer of protection. Spot UV is applying this process only to a specific area.Spot UV Business Card | mmprint.com
UV offers some protection from outside elements, while, making your print product shine brightly.
Spot UV enhances the look of a certain area of your item. Lighting reflects only in certain angles to make the spot element almost a holographic effect.

 

Aqueous Coating

Aqueous Coating offers a clear coat to protect your printed product from fingerprints and dirt. Aqueous Coating Business Cards
Presentation Folders, Catalogs, and Booklets often use this coating. It helps to increase the quality of the paper, while adding gloss. Aqueous Coating is Eco Friendly as it water based.

Spot Varnish

Spot Varnish is a finish, which, adds gloss and depth to a particular area of a printed product.Catalog Spot Varnish Cover A flood varnish is less common and covers the entire page or surface. Like Spot UV, Spot Varnish adds shine to a specific area.

 

 

Soft Touch Coating

Soft Touch Coating is increasing in popularity as it adds a plush feel and does not affect the look of the item.Suede cards 19 pt with velvet lamination The soft texture invites people to feel and touch the printed product it is coating. Business cards really see the benefits of a finish like this. Soft Touch Coating is also environmentally friendly.

Lamination

Lamination is a common process, which, adds coating to the front and back of the printed item.Laminated Menu It creates protection from creasing, fading, wrinkling, and water. For the latter reason, it is extremely popular with menu printing. There is also a process called velvet lamination, which, is similar to soft touch coating.

Combinations

There are opportunities to combine two or more of some of the coatings and finishes discussed above. It is best to contact a print professional to discuss what options are available for your project. We can, also, determine what suits your needs and budget. There are certain options, which, cannot be combined. So, it is important to speak with a print professional to decide which options are right for your next project.

 

Barcode Printing

Barcode Printing Basics

Barcodes are just about everywhere these days. They make our life a lot more simple than we realize. Factories use them to control production. Shippers like USPS, UPS, and Fedex use them to track packages and monitor the flow of shipments. You can find them on government issued ID and at your local(or not so local) grocery store. Barcode printing is fairly simple, provided that the design is correct. But, let’s take a step back and find out what our black & white friends are all about.

Most people will recognize the UPC barcode below. It is most commonly found in retail stores.UPC Code

A barcode is simply a symbol that contains information, which, is read by a machine, which, is usually connected to a database.  They fall into 2 main categories, each of which has its own variations. A UPC code like the one above is a one dimensional barcode as it only takes advantage of the thickness of the bars and the spaces in between them.  Another example of a one dimensional code is something used by UPS or Fedex.

Here we have a QR code.QR Code This is an example of a two dimensional barcode. It takes advantage of the horizontal and vertical spacing. Originally created by vehicle manufacturers for production purposes, they are widely used today by mobile phone users for discounts or purchases. QR codes can also be placed on printed objects like posters or magazines and read by a mobile phone. This will open the phone’s web browser and take the user to a specific site or page. This is called a hardlink.

Why is this important to me?

Firstly, we chose the above codes because they are 2 major players in barcode printing. QR codes, while fairly new to some, have excellent benefits for consumers and businesses alike.  QR codes can also be generated easily and have given small businesses exposure they would not otherwise enjoy.

Companies like Amazon are giving UPC codes to new business owners and inventors. This allows someone who developed a gizmo in their garage to harness the power of a giant like Amazon and expose their products to millions of people, who would have been out of reach before.

Barcode printing

The first rule of barcode printing for a small business is to make sure your barcode is accurately adapted into your overall design. That, and well if it is possible, test it beforehand. A printing company can only accurately recreate what you need. But, whatever you give them to work with is ultimately what will come out the other side.

If your code is not active with vendors, suppliers or linked to the web, it won’t matter how perfect a job is done, it will not work. As we mentioned before, barcodes contain data, which, is linked with a database. So, if that database does not recognize the information stored within the barcode, or if the link on a QR is dead, well, you get the point. Another major point is that the quiet zone around the barcode should be no less than 1/4 inch. The quiet zone is a buffer that prevents a barcode reader from picking up any irrelevant data.

The good news is, there is a world of potential with these codes. Barcode printing is becoming more and more common and is an excellent marketing tool. Companies like ours have experience in barcode printing and can give you some pointers. Some companies also have a scanner lying arund and can try and test the finished product(only test, read the above paragraph). Choosing the right company is paramount, as we can help you avoid some of the pitfalls of printing barcodes. It is still important to note, however, that one must stay within the guidelines of what is set for that code. A lot of companies will tell you what size it can and cannot be and how much quiet space there should be. QR code generators will give you parameters as well.

Color QR Code with Logo

Benefits

QR Codes can also be enhanced to incorporate your logo and include color. This provides an excellent marketing opportunity for many small business. There is a segment of the population, though, that is still unfamiliar with QR codes. Still, many people have a phone on them that can scan QR codes easily.

Dynamic QR Codes can also have their information altered so that, you can use the same QR code but can alter the end result.

The potential for small businesses to use these codes to their benefit is growing daily. You can read more about it from a previous blog. Large corporations like Dunkin Donuts, Target, and Amazon use them to attract new customers and create calls to action. Small businesses can do the same, increase brand awareness, and attract customers in many ways.

All barcodes to need to be printed at some point. That is where an experience printing company can help. A restaurant can send an EDDM flyer with a QR code for 10% off. Or put a code in your brochure for special offers.  The options are endless.

Choose a company that has experience in barcode printing. Make sure your specification are accurate, then use your own ideas, our ideas here or from our previous blog on how to help increase your revenue. 

 

 

Holidays, Give Yourself A Present…ation Folder Booklet or Annual Report

 

Presentation Folder Booklets

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The new year is inching closer. Many personal and professional events are upon us. Taxes. The mere mention of the word brings dread to the mind and it creates frustration in your bones. There’s mention of in the Bible of tax collectors being some of the least favorite people of their time. Yes, taxes and our dislike for them have been around that long. Probably longer. I believe I read something about a cave drawing containing angry cavemen next to the letters IRS. caveman

Let’s get back in the present. We now have tools to help with tax season. If you are a tax professional, our Presentation Folder Booklets(with or without the Stepped Inserts) are a simple way to engage your clients in a sleek, professional, and organized manner. Our custom printed booklets provide all the information that you would like them to see. All your clients will understand and the folders will provide a simple way to stay organized with all the deductions people will try to take. (No, just because you vented about work at the drive through does not make that dinner a business expense.)Conversely, if you are gathering your information for tax season our Standard Presentation Folder is an excellent a way to stay organized.

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Enough with the taxes already

Let’s forget about taxes. Presentation Folders Booklets are something used in almost every industry. What separates us? All folders are custom printed, so that it is tailored to your audience. We offer different option, folders, or stepped inserts, which are great for a company presentation. Contractors, Realtors, Financial Planners, even Funeral Directors have to sit down with potential customers and present their information in a sleek and professional manner to win over clients. That is where we come in. Presentation is everything, and our Folders and Booklets are designed to impress. Why stress about your pitching your next idea? When you can have all your information in one sleek folder, and when you distribute them, they will all be uniform. Everyone will be on the same page. Literally.

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Annual Reports

Every business should have annual reports. Medium to Large companies rely on them for many reasons. However, small business should do the same and our custom Annual Reports allow to present all pertinent information regarding the annual-reports-printingprevious year in a professional and organized fashion. Annual reports contain all the important financial information. Use them to highlight achievements.. Small businesses can use Annual Reports as a marketing tool,also, you can promote your companies success to investors, or use it to share milestones.

Staying organized is integral. Presentation can be the difference between hired or fired. Keeping valuable data is a tool to market to your audience. These are all basic parts of running a successful business. Using these simple tools to promote and market your business can be how to get where you want to be. We are happy to answer questions and we can help your business look and perform at its best.

The smartest 6 Holiday Marketing Tips

Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep a short but helpful list.happyholidays

  1. Plan in advance- Sadly, this may not help you now. But, it’s not too early to start thinking about next year’s campaigns. The beginning of October is a good date to start brainstorming and begin planning your Black Friday/Cyber Monday/Seasons Greetings bonanza. A little planning ahead of time goes a long way after the fact.
  2. This is cliche, but personalize your approach. Something most companies don’t factor into a Holiday Campaign is the emotional factor. Most purchases are not rational decisions. They are emotional reactions. Engage your customers on social media with a question like: What is their favorite Holiday tradition? Find a holiday-thanksgiving-pumpkinsway for your customers to insert themselves into the campaign. “Elf yourself” was one of the most successful marketing strategies ever.
  3. Don’t discount Cyber Friday. That’s right. Not Cyber Monday. In 2014 $1.5 billion was spent on Black Friday alone. Planning ahead will also allow to plan for contests or games to be added to that campaign as well.tc-stats-logo
  4. Use last year’s data. If you don’t keep data now, start keeping it this year. Find out what items sold best. Campaigns that use data improve ROI by 15-20%.
  5. You are a customer as well, observe and use what attracts you. You may be in business but thinking like a customer, can inspire many ideas.
  6. This may be taboo for some. But, far too many campaign’s mistake the Holiday season-greetings-clip-art-jgynnt-clipartSeason for the Christmas Season. Focus on the universal themes of family, gift giving, and charity. While this has become a touchy subject as of late, a well though out approach can be inclusive and not have anyone feeling left out.

Using the built in themes of the season, can be half of what it takes to run a successful Holiday Marketing campaign. We wish you a successful Holiday season. More importantly, we wish you a happy and healthy holiday season.

Are Personalized Calendars Marketing Hidden Gems?

For a moment, forget what the prevailing wisdom is. Because facts are facts,  by the end of this blog, we think you will think differently, from when you started.

Looking for a way to promote your business that will engage, remain, and market your products and services is a complicated matter. Will your idea target a professional audience? If, you mail or email a number of informational flyers, will they just view it as another sales item and toss it to the side?  That is the real conundrum. Is there a product that will not be thrown away, target your audience, and promote your products and services. The answer may surprise you.

Calendars are viewed as gifts, not as sales gimmicks, so they are not likely to be thrown away. The fact is, few people actually buy calendars, so receiving one as a gift is often a welcome addition.

Furthermore, it will remain in one’s office or room for 1 year. They can also be personalized, so that, the recipient will genuinely be happy and grateful. It is not surprising that they are overlooked, as most individuals receive their calendar from an organization or business. What other product will remain in plain sight for a full year and offer 12 separate promotions or sales pitches all in a non threatening manner.

OK, that’s great you say, but “MegaCorp” does not even know my company’s name. Well, offering a personalized calendar as a gift will ensure that everyone who receives one, will at the very least, glance at your logo everyday. This is priceless. The individual is not only coming to know your brand, address, and phone phone number, he/she is endorsing you by having that calendar in their office. Also, every person who sits or visits that office will see it as well. Anyone will assume that you have an established relationship with that company.

This is why it is important to design a custom printed calendar. Knowing your target audience will help you design a calendar, which, will help to grow your brand and market effectively. Perhaps, you know an employee is avid golfer, or enjoys hiking. You can cater to their preference and ensure that it ts something they will choose to look at for 12 months.

 

In 1981 the CAC (Calendar Advertising Council) conducted a telephone survey and found that 70% of calendars were received as gifts, and 85% percent of recipients planned to conduct business with sender of the calendars. That is ROI.

Well, that’s 1981 you say, that does not apply to today’s fast paced, tech savvy world. In the last six years, Calendars have ranged in revenue from 1.07bil to 1.43bil in promotional product sales. That equates to 7.14 share of the $15.64 billion pie of promotional product sales. In the last 6 years, calendars have remained in the top five of promotional products. In addition, look at these statistics reported from ordinary people given promotional or an advertising calendar:

• 74 percent could remember the name of the company advertised
• 72 percent could remember the product or service/message advertised
• 71 percent had done business with the company that gave them the calendar prior to receipt of the complimentary calendar
• 70 percent plan to do business with the company again
• 48 percent had a more favorable impression of the advertiser
• 41 percent have referred a friend to the company that gave them the calendar

Another study showed:

  • 77.6% Plans to do business with the advertiser
  • 48.8% Has referred a friend to the advertiser

That study shows some really interesting information regarding people receiving multiple calendars. Calendars are still relevant and come in many different forms now, from pocket calendars to desk calendars.

 

All of that would not matter if calendars were not cost effective. It is fairly obvious that TV, radio, or internet ads are much more exciting and engaging. They can be interactive and catchy. But, what happens if the TV is on mute or the viewer is in another room. Internet ads are also there and then gone, not hard to miss. All of these methods are extremely expensive. When you consider the cost of a bundle of calendars, it’s hard to think why it is not worth trying.

So, assuming we’re all in agreement (you have to admit that this argument is pretty convincing), that calendars can an effective marketing tool and extremely cost effective, let’s start to design something that will give you the best chance to reap all of the rewards, which, we discussed above.

  • First, it is important that the calendar is aesthetically pleasing. If, it is not pleasing to the eye, it will not be looked at all that much
  • Design it so that your logo and information are in plain view
  • Specify certain times of years or dates that inspire action (For example, if you client is an accountant, perhaps include a reminder to send out flyers right before tax season)
  • Include special offers or reminders of your next catalog of brochure
  • Think of your customer, what do you think your client will be dwelling on on any given month. Be helpful, give tips based on their industry. This will gain trust and force them to look at it more often
  • Include URLs or or phone numbers that will lead them to products and services that will help them

There are many different factors like size, binding, and color to consider when designing a custom calendar. That’s where we come in. Contact us at mmprint.com today.

 

 

 

Why combining print and digital marketing is the best strategy

From startups with 1 employee, to companies with thousands of employees, the importance of print marketing has remained constant for the last 100+ years. We have 40 years of experience and have seen many trends come and go, and today more than ever, there are opinions everywhere on what you should or should not be doing. Our goal is not to answer any of those extremely complicated questions. All you will learn from this blog is what we know works, and how print marketing can help a business that is 1 day old or 1 century old.

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Combining Print and Digital to increase ROI

One of the important statistics we have read recently, came from the AMA(no we don’t get our business statistics from doctors), it is the American Marketing Association. There are numerous studies that show how print is outperforming digital, but the statistic that stood out most to us is that most Americans disregard 80% of their email but they open 80% of their regular mail. The same study shows that:

  • magazines and newspapers have the highest ROI at 125%
  • compared to 87% for TV and digital.
  • However, that number jumps to 163% when combining Print and Digital.

Also, that is in concrete revenue terms. So, we can now see the value of adding Print to your marketing strategy.

presentation-folder-booklets

What this means, is that people still enjoy reading and looking at tangible, physical content. Perhaps, it is because we are inundated with digital content on our phones, tablets, laptops, etc… Posters, calendars, business cards, and catalogs force us to engage in the content. Most importantly, print has the benefit of sitting on the table in an office, or a coffee table at home. A web ad is there and then gone permanently. 1 catalog can be viewed many times by many people. As retail businesses use signs to attract many drivers who pass by their business.

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How Print Marketing Works for you 

Now, where does that leave us in helping you establishing your brand identity, marketing it, and targeting your market?

For starters, packaging, presentation and appearance matter. If you’re like the majority of people, when someone gives you a business card with a plane white background, their name, their title, and their email address, it disappears into what is called the Bermuda Triangle section of wallets. It goes in, and not so mysteriously is never seen again. Now, think of that business card someone gave you in full color, with classic fonts, pictures, and UV coating.

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The person that gave you that business card is more likely to get your business. It is the same with people who dress sharply, or have great style. It is intuitive, if they spend time on the little details on something like a business card, we feel as though they will be a better person to conduct business with. Perception is reality. When it comes to potential clients, your catalog, brochure, calendar, or business card should represent your brand, and establish confidence.

Business Card with Spot UV Coating

Develop a memorable brand identity, that will speak to clients and potential clients about the quality of your products and services. This is where the right type of menu, catalog, business card, letterhead, brochures, flyers, and so many other print items, can establish and market your brand precisely for your target market. It can also be a great tool for maintaining relationships with clients, staying in touch with them or saying thank you. Perhaps, sending out custom greeting cards using variable data so that a company of 100 people will get a Holiday Card with each employee’s name on it. Or sending custom coupons for future business. There are endless ways with which we can help you establish your brand, and build on it.

 

eddmblogTargeting your market has never been easier. Direct Mailings are an effective way to reach out to new and existing customer. Perhaps you don’t want to buy a list, then use EDDM flyers, menus, and brochures. Ask us about EDDM today, it is the simplest tool to target a specific town, street, or neighborhood and ensure that every household receives your item. With the EDDM tools, there is no hassle of buying a list that may or may not be updated.

All of these are just a few of the effective tools Marsid M&M can use to help you grow your brand and ultimately, grow your business. You can visit us at www.mmprint.com today and chat live online with a print specialist.

New Print Products to Make your Merchandise Stand out

When it comes to marketing a product, standing out among your competitors can be an important way to attract new customers. Almost every company will have some sort of marketing materials, whether it be a brochure, website or promotional item. In this situation, creating a printed material that is a little different from the norm may be a beneficial way to highlight your product or company. Here are some new products that can get your creative marketing side flowing:

Pocket Menus

Pocket menu printing for
Mini pocket menus are an incredibly versatile type of brochure for restaurants and retail food companies. Instead of using a traditional take out menu, these can have up to 12 panels which can be used to highlight each section of the menu.
Additionally, we have seen pocket menus used as ways to present stunning pictures, easy to follow recipes, or details about where and how the product is produced. Many consumers are interested in knowing the ingredients and materials that go into the food they enjoy, and a detailed pocket menu can provide extensive information about their contents.

Uneven Fold Header Cards

Header Cards are an easy, affordable and attractive way to market your product. They are simple to assemble and have the flexibility to package several different products simply by switching the content in the polybag. 
uneven fold header cards | mmprint.com
 
Most commonly, header cards are scored in the middle to create an even fold on both sides of the card. Sometimes though, it could be useful to create a card that has an uneven fold so that one side is longer than the other. The card can still be stapled to seal in the product, but this offers a flap that can be used to reinforce the product or provide extra space for information, directions, ingredients or materials used.

Another popular use for Uneven Header Cards is as a swatch card that can be used to show off different types of fabrics. These are used by fashion companies when it is not easy enough to send full samples of a product. A swatch of the material can still give your distributors a feel for the product that you will be selling.

Die Cut Hangtags

custom shape merchandise tags for products | mmprint.com
Hang Tags are an essential way to market your clothing, jewelry or fashion accessories. Make sure you compliment your unique fashion item with a hang tag that is equally special. Die cut printing allows you to make custom shapes and sizes for your product tags.

Having a custom shape can make a big difference on the presentation of your product. With your hang tag, you can include your company logo, information about the product, and what materials are used in the product.


At The Marsid M&M Group, we’re all about innovation and helping our customers grow their business with the best marketing and print materials. Contact us today with any questions or ideas you may have for new projects.

Choosing the Right Poster or Sign Material: Getting the Most Out of Going Big

There is so much planning that goes into an event, that it can be difficult to get detail just right. Choosing the right location, inviting the right people, coordinating the speakers or activities – usually the last thing on your mind will be what materials to use for your signs and posters. This can be an important factor though when deciding where a poster will go, how long it will stay up and how you plan on displaying it. There are several different materials that posters and signs can be printed on and they all have different strong points:

Indoor vs Outdoor

The first question that should be answered is “will the sign be used indoors or outdoors?” Some materials are more durable and will stand up to elements like rain, wind and UV rays from the sun. Luckily we can print signs using UV safe inks to avoid fading and discoloration.

Outdoor Signs

When creating outdoor signs, you will usually want to print on plastic materials as opposed to paper based substrates. Materials such as Coroplast (corrugated plastic), vinyl and Sintra board (rigid PVC) are better options for outdoor use because they are water resistant. Vinyl banners will not easily rip, and Sintra and Coroplast are rigid so they will not bend or crease easily. Printing on metal is also a good option for a long lasting sign.

cut out sintra board signs | mmprint.com

Indoor Posters

For posters and signs that are going to be used primarily indoors, there are more lightweight and affordable options. You will not always need a rigid sign and instead can use a paper poster that can easily be rolled up and transported. Paper posters are also easy to mount using clips, magnets, tape, adhesives, tacks and more.

Foam board posters are also a great choice for creating a prominent display. The thick canvas makes the image protrude off the wall which adds some dimension and draws attention. Foam board is also easy to stand on easels and displays without falling over.

paper posters basketball players | mmprint.com

Grommets

You should also know whether or not you will need grommets installed on your sign. Grommets are small metal rings that are placed in the corners of a sign or banner so that they can be easily hung using string or rope. Grommets can be installed on almost any type of poster or sign.

Silver grommets used for hanging posters, signs and banners | mmprint.com
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Banner Stands

Another simple solution for transporting larger banners is to use banner frames or retractable stands. Popular styles of this are step and repeat banners which usually take a logo or image and repeat it across the canvas. These are commonly used for runways and photo shoots, but have recently become popular as a fun prop for weddings, birthdays, company parties and other special occasions. They usually come 8′ x 8′ or 8′ x 10′ and can be easily assembled at any function.

step and repeat banner printed 8x10 and used for runway shoots | mmprint.com

Retractable banners are another great option when signs need to be easily installed or moved around during an event. The vinyl or fabric banner rolls into the stand and can contract to a small, portable package. The most common size for retractable banner stands is 33″ x 78″ which makes them visible on college campuses, trade shows and retail stores.

portioned retractable banners for a health organization | mmprint.com

Now that you have a better idea of what type of poster or sign you will be printing, it’s time to get designing! Check out our graphic design templates or head over to our website to get a quote on your project!

Have further questions? Leave a comment below and we can help you decide the best option for your poster or sign.

3 Steps to Self-Publishing your Custom Coloring Book

There are many ways people can distract themselves from their daily lives and place themselves into an alternate world of serenity that is distraction and problem free. Most commonly these are channels such as television, music, novels – and more recently, coloring books. In fact, adult coloring books have become so popular in recent years that the increased demand has actually created a shortage of colored pencils in some countries. This medium of relaxation has proven to not only be dedicated to children anymore.

There is a reason for this spike in popularity with adult coloring books – they are a fun, easy and inexpensive way to reduce stress and escape from daily aggravations. Some psychologists even recommend using coloring books as a de-stressor, citing that “the action involves both logic, by which we color forms, and creativity, when mixing and matching colors. This incorporates the areas of the cerebral cortex involved in vision and fine motor skills [coordination necessary to make small, precise movements]. The relaxation that it provides lowers the activity of the amygdala, a basic part of our brain involved in controlling emotion that is affected by stress.”

This form of structured creativity allows people to easily get in touch with their creative side. It can also be a collaborative experience for both an artist and their audience. Letting your audience finish coloring in your drawings can lead to an endless number of unique artistic variations. It is easier than ever to self publish your own coloring book, and to get your drawings in the hands of friends, family and fans. Here’s some quick tips for getting started with producing your own coloring books from sketches and drawings.

  1. Setting up your Drawings

    So you’ve created some beautiful illustrations, and now you’re ready to turn them into a book. The next step would be to make your drawings into digital files so that they can be reproduced for your book. There are a few ways to do this, the most popular being to scan or photograph the drawings. Many print shops will have large scanners that can import your drawings at 300 DPI (Dots Per Inch) resolution.

    Digital cameras have improved so much in quality that the resolution of a photographed drawing will often surpass that of a scan. The photograph may need to be cropped, straightened or color corrected, but will definitely work if a high resolution scanner is not available.

    Coloring Book and set of colored pencils on table |mmprint.com

  2. Choosing the Right Paper for your Coloring Book

    Some types of paper work better for different types of coloring books. There are two main styles of paper – coated and uncoated. Coated paper comes in either gloss or matte finish and should be used when you are expecting people to use colored markers or highlighters fill in your drawings.

    Uncoated Offset Paper is what is used more traditionally for coloring books. This opaque white paper is perfect for coloring in with crayons and colored pencils. It usually comes in different weights, such as 60lb, 70lb, or 80lb as well as variations of white, bright white, natural white or ivory.

    The cover of your book is also something to consider. Even if the inside pages are uncoated, a gloss cover can make the images and colors on the cover pop.

  3. Creating your PDF for Print

    When getting ready to print, you will need to supply your printer with a press ready PDF. This means that if your drawings extend to the edge of the paper, you will have to design an extra 1/8″ so that there is no accidental white space on the edge of the paper, and no valuable content accidentally gets cut off.

    When submitting your PDF, most printers prefer a PDF with individual pages setup in the order you want them printed.

    For more about design with bleed, check our InDesign Tutorial on how to properly set up your document.

Printing a Unique Restaurant Menu That Will Last | Lamination vs. Synthetic Menus

When ordering new menus for your restaurant, you want to make sure you are getting something that not only looks great, but will also last a long time. Since the menus are constantly around customers, water and heat, ordinary coated paper will not do the trick. There are a few ways around this, and the finishing can dictate the overall design of your menu. The most Common of these options are Edge Sealed Lamination, Flush Cut Lamination or Synthetic Menus.

After designing your menu to look exactly how you want, use the information below to help decide what type of finishing will work best for you:

Lamination

After your menu is printed, you can choose to add a layer of lamination to protect it. The Lamination process involves taking your printed sheet and rolling it between two layers of lamination. The packet is then heated to bond the lamination together and seal in the menu, creating an air-tight protection. Our lamination comes in two thicknesses: either 10 mil (5 mil per side) or lighter 6 mil (3 mil per side). A mil is equal to 1/1000 of an inch (0.0254 mm).

After the menus are sealed, they go into the cutting stage. There are two ways that menus can be cut:

Flush Cut Lamination

Flush Cut Laminated Restaurant Menu Books | mmprint.com
Flush Cut Laminated Restaurant Menu Books

Flush cut finishing is when the menu is cut along the edge of the menu. This gives the menu a clean-cut look because there is no lamination hanging off of the edge of the paper. Because it cuts slightly into the menu, the edge will be exposed. This can result in water seeping into the edges, and the lamination starting to peel off the paper.

Flush cut is a good option for a restaurant that is looking for aesthetics over durability. It is also more cost effective, and could be a better option if the menu is replaced somewhat frequently.

Edge Sealed Lamination

Edge Sealed Lamination Menu Books | mmprint.com
Edge Sealed Lamination Menu Books

Edge Sealed Menus are the most durable option we offer for menu printing. After the sheets are laminated, they are then hand trimmed, leaving a border of plastic around the page. This ensures that the menu stays completely enclosed, making it absolutely waterproof. The plastic border that remains is usually between a 1/16″-1/8″.

Edge Sealed Finishing is the best option for restaurant menus that are constantly being handled by customers and servers or exposed to kitchen elements. Since they are hand trimmed as opposed to machine cut, they tend to be more expensive than Flush Cut menus.

Synthetic Menu Prints

Synthetic Trifold Restaurant Menu | Waterproof & Tearproof Menu | mmprint.com
Synthetic Trifold Restaurant Menu

Synthetic Menus are a bit different than laminated menus. Instead of the plastic going on top of the paper, these menus are actually made out of a plastic material. Synthetic looks and feels similar to regular paper, but has the unique qualities of being tear-proof and water-proof. Since there is no extra layer of plastic, synthetic menus are thinner and more flexible. They do range in thickness though, from paper weight to cardstock weight.

Synthetic menus are most commonly used as trifolds since they are lightweight. When they are used for spiral bound menu books, they tend to be a bit flimsy compared to the rigid laminated version.

Although the synthetic paper itself is water-proof and tear-proof, the paper and ink is still exposed to the elements. It can withstand being wiped off or sitting in water, but is not guaranteed against chemicals or creasing. Although it is a great option for menus, it is no substitute for durability of a laminated menu.


 

Need a quote on Durable Restaurant Menus? Head over to mmprint.com to get free pricing, turnaround time and design tips. We’d be happy to any questions you might have!