Lookbook Specs: Choosing the Right Options for Your Fashion Lookbook

With spring fashion season soon approaching, and the New York Fashion Week kicking off next week, time is crucial in getting all of your collateral together. There is so much that goes into presenting your new line of clothing or jewelry, and some things can go overlooked. Fashion lookbooks are a key part of any … Continue reading Lookbook Specs: Choosing the Right Options for Your Fashion Lookbook

5 Interesting Ideas for your Custom 2016 Calendar

With the new year creeping up fast, it’s about that time to start thinking about your new calendar for 2016. With so many different options out there, it’s hard to narrow down exactly what kind of calendar to go with. Sometimes if you are ordering a large quantity, it may be worth it to go … Continue reading 5 Interesting Ideas for your Custom 2016 Calendar

Crops, Bleeds and Margins: a Brief Walkthrough for Designers

Crops, Bleeds and Margins are three of the most important factors in setting up a design for print, but often go overlooked. These elements basically ensure that all images and text that extend to the edge of the page are not cut off, and that there are no white borders around the page from where … Continue reading Crops, Bleeds and Margins: a Brief Walkthrough for Designers

Specialty Stocks for Business Cards that Stand Out from the Crowd

Creating an Impression These days, it is very common to spend a lot of time and effort trying to stand out. This includes everything from new logos, to interactive marketing and social media campaigns. Your business always needs your first impression to be one that sets you apart from your competition. There are several factors that … Continue reading Specialty Stocks for Business Cards that Stand Out from the Crowd

3 Unique Hybrid Print Projects that will Boost your Sales Pitch

All marketers know that presenting your information in an interesting way can often be just as important as the content itself. Whether it be an interesting packaging design or  a clever way to display ads using gifs, advertisers are constantly branching out to find innovative ways to pitch their brand. Doing so draws more attention away from the over-stimulation of … Continue reading 3 Unique Hybrid Print Projects that will Boost your Sales Pitch

Useful Pointers for Creating an Attractive Header Card

When shoppers are browsing a store, they are often walking past hundreds of different products and brands trying to grab their attention. A product’s packaging can be one of the most important factors in a customer’s buying decision. Having a poorly designed package can give the impression your merchandise is cheap or inferior. Make sure … Continue reading Useful Pointers for Creating an Attractive Header Card

4 Unique ways to Utilize Variable Data Printing

Variable Data printing has been around for some time now, but innovation of the technique is always being expanded upon. This is the process of printing a changing field on a static background. Most commonly, a design will be set up with a blank field where a unique name or message can be inserted in … Continue reading 4 Unique ways to Utilize Variable Data Printing

Everything You Need to Know About the May 31st, 2015 USPS Postage Increase

  Periodically, there is a USPS postage increase to accommodate naturally rising inflation.  Instead of revealing price increases throughout the year, the postage update is given all at once. This keeps the information organized and consistent, but can be a lot to take in. Here are some of the most important updates made to the pricing for … Continue reading Everything You Need to Know About the May 31st, 2015 USPS Postage Increase

The Basics of Designing and Self-Publishing Your Independent Comic Book

Among the likes of many types of popular media such as music, films, and literature; comic books have gone through different eras and styles over the years. Just as popular music cycles through different genres, comics have gone through different styles of narratives and illustrations to coincide with current events and pop culture, which may make … Continue reading The Basics of Designing and Self-Publishing Your Independent Comic Book

3 Reasons Direct Mail Marketing Has An Edge On Email Marketing

We strongly believe in the power of Direct Mail even in this electronic age that we live in. We see it every day, small to medium size businesses and large corporations use direct mail in their marketing mix and yes, they get results! Even the likes of Google, who’s main business is internet based, uses … Continue reading 3 Reasons Direct Mail Marketing Has An Edge On Email Marketing