Free Christmas Fonts For Commercial Use

 

Christmas is almost here and we know that designers have tight deadlines for Christmas projects. We put together a list of awesome FREE Christmas fonts for commercial use that you can use in your designs for personal or commercial projects like holiday greeting cards, envelopes, postcards and any other fun Holiday projects you are working on. If you use any of the fonts listed, feel free to share a link to the artwork you did in the comments below!

 

Santa’s Sleigh by HypoTypo

 

Santas Sleigh Font for Commercial Use

 

Kingthings Christmas by Kingthings

 

Kingsthings Christmas Free for Commercial Use Font

 

Mountains of Christmas by Tart Workshop Fonts

 

Mountains of Christmas Free Font for Commercial Use

 

ChopinScript font by Diogene

 

ChopinScript Free Font for Commercial Use

 

Snowpersons font —by Character

 

Snowpersons Free Font for Commercial Use

 

 

Custom Holiday Greeting Cards Build Relationships

 

Custom Holiday Greeting Cards
Custom Holiday Greeting Cards

Every year around this time we get swamped with orders for Customized Holiday Greeting Cards. Just goes to show that print is a big part of tradition and definitely not dying, its evolving.

More and more, we see modern print technologies being used to personalize the cards and give them a little extra zest:

  • Qr Codes directing people to website landing pages or videos
  • Variable Data Printing (VDP) being used to personalize every detail of the card including the cover image
  • Spot UV coating and custom die cutting and foil stamping for special effects

Relationships Build Success

The holidays present a perfect opportunity to grow your relationships with customers. Kind gestures make an impression that stays with people.

And we practice what we preach! Every December we print and mail our own custom Holiday Greeting Cards and custom mousepads. It’s simply a way to show our customers we appreciate their continued business and trust in our company.

We also really enjoy receiving Holiday cards sent to us by our customers and vendors… makes us feel special 🙂

This is one of the main reasons we are a successful printing company (40 years in business). We stood strong and endured the recent economic hardships because we value and build relationships with our customers.

Custom Holiday Greeting Cards Build Relationships
Custom Holiday Greeting Cards Build Relationships

 

What Greeting Cards Say About You

Yes, you may be judged so choose wisely! Of course sending out holiday greeting cards is a wonderful gesture, but the card you choose to send can and will be critiqued.

Some companies take the easy route and buy the pre-made boxed greeting card sets that everyone else buys and guess what… there’s a big possibility that someone else sent that same exact card to your customer and how does that make you look?

 

I’ve also witnessed the so-called holiday cards that were really nothing but advertisements. You know, the ones with the big logo taking up the whole front of the card and a very generic “Happy Holidays”, here’s a coupon to buy stuff from us cards. That’s not personal, that doesn’t build relationships, it simply becomes a sales pitch.

 

If you genuinely want to thank your customers or vendors and wish them happy holidays, it should come naturally to go the extra mile to do so.

I’m not saying you have to spend a fortune (which some companies do!) but customizing your holiday greeting cards with a nice message and possibly a real signature inside will make a big difference for your efforts.

 

We are currently offering Free Blank Envelopes with your order of Holiday Greeting Cards.
Contact us if you need any ideas for your design.

3 Powerful Marketing Tips To Gain New Local Customers

Small businesses thrive when their local community embraces what they have to offer. Customers feel that doing business locally is easy, it’s close by and it’s probably good for the local economy.

Even though these customers are consumers just like anyone else in the rest of the country, these consumers have one specific characteristic that is completely different from any other: they SHARE your location.

Whether your local efforts are made at the town level or the state level, these customers can become loyal fans just how sports fans become loyal fans of their local (town,state) teams.

 

3 Powerful Marketing Tips for Small Business
3 Powerful Marketing Tips for Small Business

 1. Gain Local Customers with Local Rewards

Sharing your location with your customers means that you and your employees eat, shop and interact with the same local businesses that they do.

These days you can run a Loyalty Rewards program easily in-house. It’s simply a matter of how complicated you make the offer.

A simple way is to print custom coupons with areas that get marked for each purchase or transaction. When the customer reaches the pre-determined number of transactions, you reward them with a free gift or a discount.

Partner up with some of the popular local businesses and run joint advertisements or run discount coupons off of each other. By doing this you are advertising to their customer base and at the same time helping their advertising efforts.

2. Create Awareness Inexpensively

Every Door Direct Mail : For 18.3 cents each (postage) you can mail an over-sized postcard or folded piece to every mailbox in your surrounding neighborhood including PO Boxes. No mailing list required.

E.D.D.M. is an amazing opportunity to let your local customers know your business contact information, address and the services and/or products you offer…while your at it, give them a coupon or offer they can’t refuse.

With the large canvas of the over-sized card that you can send, there’s enough room to include vital information, an attractive image and a killer call-to-action.

3. Become a Social Magnet

Social media is all about community. By embracing the power of social media, you can create a community of brand ambassadors that will spread the word for you.

Sign up for Twitter and create a Facebook business page at the least and start conversations with your customers. When they talk to you, their friends and connections will see the conversation and possibly join in. With that alone you might have just scored a new customer.

Follow us on twitter : @mmprint

Although each one of these tips is powerful on its own, using them in combination will increase your chances of acquiring new local traffic.

Use Every Door Direct Mail to inform your local community of your location, product or service and make sure to let them know where to find you on Twitter and Facebook (and any other social media networks you are on). Then, on your Facebook business page you can offer a discount in return for a Like. Don’t forget to use QR Codes to make it easy to connect with you or visit your website via mobile phones.

Have you had better success using Targeted Direct Mail over using Every Door Direct Mail?

 

 

InDesign Tips to Speed Up Your Catalog Design

 

We sort out great websites for you to download free for commercial use fonts or free for commercial use vector art and write tutorials and tips for designers.

 

Why do we even bother? Well, honestly, it makes our job easier!

 

Truth is, we can use the most state-of-the-art printing presses like the Konica Minolta C8000 we acquired recently, but if the files are not print-ready and well crafted, the outcome can literally be garbage…that goes in our paper recycle bins of course!

In my experience:

  • 80% of the outcome of a print job is dependent on the design files
  • Most times, a graphic designer acts as a liaison between us (the catalog printer) and the customer
  • Many times the customer is the designer

Therefore, we sincerely want the designer/customer to be proficient with their design tools and so, we offer the resources to learn how to do so.

 

Keep reading to learn how InDesign can speed up your catalog design and make you a truly efficient designer…

Catalog Printing - Indesign Master Pages

Adobe InDesign Gives You Design Superpowers

 

Well, not really. But it does make the process of designing a catalog 10x easier!

One of the most tedious part of designing a catalog for print is well, repetition.

What would you find repeated throughout a catalog?

  • Headers
  • Footers
  • Backgrounds
  • Logos
  • Watermarks

 

Adobe InDesign Master PagesWhat can we do about it?

Adobe InDesign answers that question for us with “Master Pages”.

Notice how in the top area of the image there is a graphic of a page labeled “A-Master”. Notice the pages below it are all labeled “A”. That means that any changes done to the A-Master page will also appear in all pages labeled “A”.

Now isn’t that nifty??

You can place any repetitive information that will be found throughout your catalog in the A-Master page and it will be found on all of your pages marked A.

If you find that you need to have some of the pages with a different layout, you have 2 options…

  • Simply drag the page labeled “[None]” to the page that will be different. This removes the A-Master layout
  • Create a new Master such as B-Master so that you can use a totally different layout on other pages

 

This feature alone will save you countless hours that will be better spent designing the body of the catalog.

 

Now that’s efficiency.

 

Here is a youtube video from Lynda.com that explains how to use InDesign Master Pages in detail:

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Please comment with any InDesign advice or tips you may have and don’t forget to share this post!

5 Reasons Every Door Direct Mail Will Work for You

Every Door Direct Mail Mailbox

E.D.D.M.- Every Door Direct Mail

Recently released by the United States Postal System (USPS), the purpose of Every Door Direct Mail is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. The area of the mailing can be specified by zip code or radius around an address and further defined by selecting routes within the results. Get Every Door Direct Mail For Your Business Now

Every Door Direct Mail is Not for Every Type of Business

If your main customers are businesses (B2B), E.D.D.M. is really not for you. Every Door Direct Mail requires that you mail to residences. If your product or service caters to a very specific demographic, targeted direct mailwould be more beneficial to your campaign, not E.D.D.M.

Who benefits from Every Door Direct Mail?

If your product or service serves your local community and appeals to both individual consumer households and local businesses too, E.D.D.M. is a great and inexpensive way to make your presence known and can lead to an increase in foot traffic and phone calls if you plan it out well. Every Door Direct Mail works great for local businesses:

  • Pizzeria
  • Laundromat
  • Deli
  • Diner
  • Lawyers & Accountants
  • Tax Service
  • Taxi & Limo Service
Don’t forget, franchises do most of their marketing at a local level…E.D.D.M. Win!

Why Every Door Direct Mail Will Work For You

1. Marketing at a Local Level

Local deals, local search, local , local, local!A perfect example is the announcement of a new pizzeria in town. Let’s say the owner is not a marketer or just doesn’t have the time to put together a marketing campaign. Yet, naturally he knows that his target market is every home and business in the surrounding area of his pizzeria. Every Door Direct Mail would be the quick and efficient way for the pizzeria owner to let every home in say, a 2 mile (or more) radius know about the grand opening of the new pizzeria. Simple and inexpensive.

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2. No Mailing List or Permit Required

So, you’re a Franchisee and you own 3 stores that each serve their own local communities. Your main marketing objective is to make sure that everyone in the local vicinity of each store knows about the store, letting them know the address, contact information and hours of operation. Since Every Door Direct Mail service does not require an address list, you can send a direct mail piece to every single residence in the town of each store for a measly 14.5 cents each in postage. No requirement for a Postal Permit also saves your out-of-pocket costs in application and yearly fees.

3. Like Sending a Billboard to Every Door

Every Door Direct Mail requires that the size of your mail piece falls within the USPS “Flat” dimensions. A common size is 6.25 x 9 which is a huge amount of real estate to cover with big graphics of your products or services, coupons and anything else that makes sense to include in the direct mail piece. You can go all the way up to 15 inches. You can also mail folded prints as long as they fold down within the size restrictions: Full color custom Calendars give you 12 months of continuous marketing and fall within the “flat” dimensions.

4. Easy Coupon and Specials Distribution

With the low cost of distribution, E.D.D.M. is a great tool to use to give out your coupons, announce specials and event sales. Spruce up your marketing and offer “neighborhood only” coupons. Sure, you can always use a Valpak type of service but with 1700 other coupons in the same envelope, will your coupon even get noticed ? (See #3 above)

5. Setup is a Breeze

Besides being cost effective, Every Door Direct Mail only takes a few simple steps to put together. Have your E.D.D.M. postcards printed, band them into bundles with a facing slip and a rubber band and then deliver them to the Post Office with your payment for postage. That’s it. Too busy? Your preferred printer can do everything for you, all you have to do is bring it to the Post Office with your postage payment.   Every Door Direct Mail Facing Slip USPS


One of the reasons the United States Postal Service created the Every Door Direct Mail program is to help local business grow (and to try to get back on track with it’s own revenue of course). But when used correctly, it really is a great opportunity to expand your marketing efforts.

Don’t Put All Of Your Eggs In One Basket

E.D.D.M. doesn’t necessarily need to be your only means of advertising; Use it to augment your web, TV and radio marketing campaigns and remember to add QR Codes to connect the offline with the online.

Have you used Every Door Direct Mail for your business? What was your response like?

Adding Video to your Printed Marketing Materials for Free

 

In this post we will explore in detail how to beef up your printed marketing materials by adding your own custom video and making it easy for your customers to share the video as well.
I am sure some of you reading this right now are imagining small screens, wires and batteries or mini-DVDs glued to the inside of your media kits. Well, that’s not the case, it’s not that complicated and it’s free!

Adding the video to your printed marketing materials is done in 3 easy steps and all 3 tools needed are available freely on the Internet.

Video Distribution Step One

Video Distribution

The first step, assuming you already have a video that you would like to distribute to your customers, is to upload your video to the web. There are quite a few websites that will host your video file for free, some of the most popular being Youtube and Vimeo.

 If you are tech-savvy or have an IT person who handles your website, you can also upload your videos to your own website hosting server.

By uploading your videos to the web, you make them available and easily accessible 24 hours a day, 7 days a week. Most video hosting sites as you may already know, have a commenting feature where people can leave comments about your video and you can respond to their comments.

 

Link Creation Rope

Creating a Link

In this second step we will create a link to the video. Both Youtube and Vimeo automatically create a link for you and you simply copy and paste it. Most video hosting sites will do this for you as well.

After we have uploaded the video and generated a direct link to the video, we are going to make it a link that we can track to see how many times it has been used, shared and who shared it.

There are many free URL shorteners available that give you free tracking tools that provide basic Analytics with information regarding the use of the link you shortened. Here are a few of the most popular ones, I recommend you create a user account so that you can log in and view your results:

I tend to be partial to bit.ly because I like how easy it is to create a shortened url and the way they present the link tracking information.

To create a shortened URL, simply paste the video URL into the big blue text box and click shorten. Easy as that.

The Bit.ly analytic panel gives you different ways to look at what happened to your URL throughout its life:

  • A visual chart with the amount of daily clicks
  • Cool feature called Conversations which shows who is talking and sharing the same link on social networks plus a count of how many times it has been shared on various social networks.
  • QR code and a sidebar to share the link on your social networks right from the bit.ly page (go to settings to authorize this).

Being able to analyze the results of your efforts is a very valuable tool. If you can tell what did well and what went wrong with your marketing, you can use this information to improve your marketing and drive better results on your next campaign.

 

QR Code Connecting Print to Video

Code Connection

The final step in adding video to your printed marketing materials is to create the connection between your video and the paper your marketing material is printed on.

Most of you may be familiar with QR codes by now since they have been around for a while. You might see them quite often on catalogs, magazines, postcards and many other direct mail printed materials; not to mention packaging and even in commercial stores like BestBuy use them to show video product demos in the stores.

If you would like to learn more about QR codes, I highly recommend you read my post that contains information about QR codes and a list of Free QR Code readers and generators.

For this specific tutorial we will be using a QR code to direct the user’s mobile smart phone to a video that you uploaded per the instructions in step one. Why use a QR code? Well, how many people do you think would want to type a URL that looks like this – bit.ly/egm7XG – into their smart phone browser? By using a QR code all the user has to do is tap his QR code reader app and scan the code.

Let’s get to it! Creating a QR code is simple. Go to one of the free websites I listed in the blog post about QR Codes. Try them all to see which one you find easier to use and feel free to share with us in the comments below.

For this example I will use the www.BeQRious.com website to generate my QR code:

BeQRious.com screenshot

Simply paste the shortened URL you created in step 2 into the text box labeled “Enter web URL:” and click the Create Code button.

You will see on the right an image of a cellphone with a QR code on the screen. That is the code that was generated by your special and unique URL.

Now, if you are feeling a bit antsy, go ahead and fire up your QR Code reader app on your smart phone and scan the the code right on your computer screen. Make sure it works correctly and directs your smart phone to the video you uploaded in step 1.

If it doesn’t work, go back to step 1 and make sure you used the correct link for the video, in the URL shortener and that you used the correct link generated by the URL shortner, on BeQRious.com (or whatever qr code generator you decided to use).

Wa-la! That’s it. Download the QR code and insert into the design of your marketing materials.

I recommend you download the vector/PDF version of the code (if available) as it is created in vector format and can be enlarged or reduced to just about any size without losing any quality. I personally try to keep it no smaller than 1 inch x 1 inch.

IMPORTANT!!!

Rule #1 : TEST, TEST, TEST.
You must make sure that the code is not too small or too blurry to be read by the cameras on smart phones. You must test the QR code among different phone models and different QR code reader apps to make sure it works appropriately.

Printing Terms Infographic – Color Quick Guide

We strongly believe that an informed customer can make all the difference in print jobs going smoothly and without misunderstandings. I’m sure it goes for any industry.

We strive to offer a unique and pleasant experience when working with us. By providing our customers with informative collateral we not only educate our customer, but we also ease the lines of communication which instills confidence in our customer that what they are ordering is exactly what they want. It’s logical, it makes sense.

With the recent popularity and practicality found in infographics, we decided to release a series of Quick Guides of printing terms and print related infographics to offer to our customers and anyone else who can use them. Please feel free to share this!

For a more in-depth look at color, visit our Colorful Guide to Understanding Color.

Printing Terms Color Quick Guide

 

 

 

 

Creating Outlines from Type in Illustrator and InDesign


Outlining Type in Adobe Illustrator and Indesign

Why Do We Need to Outline Our Type?

Before sending a file to a printer, there are a few important steps that must be considered.  One of those is making sure that the type in the document is turned into outlines.  If the printer needs to make an adjustment to the file (fix color, adjust bleeds, etc.)  and the type is not outlined, there could be font issues that cause the copy to change or re-flow.  Sometimes these changes may not be noticed until after the job is printed.  It is a very simple process that only takes a moment.  Once it is done, the type is turned from a type box to vector outlines and can no longer be edited.  This tutorial is for Adobe programs such as Adobe Illustrator or Adobe Indesign. Always remember to check your copy before converting to outlines, because it can not be edited afterward.

Outlines Versus Type

How to Create the Outlined Type

In the above Image, the top line of text is type while the bottom line is outlines.  As you can see the outlines no longer have editable type; they have the individual vector points of the outlined shapes.  In order to outline the type, one needs to select the type box as a whole so that it looks like the below image.

Selecting a Text Box

Then if you are on a PC, press CTRL + SHIFT + O, or if you are on a Mac, press CMD + SHIFT + O.  The type can also be outlined from the top menu by selecting “type” then selecting “create outlines” from the drop down menu.  Afterwards your type will turn to paths and look like this image below.

Outlined Type

Finished Type Outlines

Now the type is outlined and safe to send to the printer. Remember to check that the other parts of the document are ready to go to pre-press before sending it to your printer.  Outlined type can be helpful when creating typographical designs; it removes the need to work with type boxes and allows direct editing of the shape of the characters directly.

5 Outstanding Websites to Download Free Commercial-Use Fonts

 

After you have read our latest posts about Typography, I am sure you are ready to get out there and start practicing and coming up with new Typography concepts for use in your designs. Now that you understand the difference between Serif and Sans Serif fonts, Kerning, Leading and Tracking and the principals of choosing fonts, we want to offer you a collection of websites that serve or link to [free] commercial-use fonts. The following 5 websites carry a vast array of fonts that you can use freely in both personal or commercial projects.

Download Some Nice Fonts, Create Amazing Typography and Share them with our Readers!

1. Font Squirrel

Font Squirrel Free Commercial-use fonts website
Great Collection of 100% Free Commercial-use Fonts. They also offer free @font-face kits and a free @font-face kit Generator. Filter by TrueType or OpenType and browse by font style.

2. FontSpace

Free Commercial-Use Font Website
Beautiful layout, contains both commercial-use and personal-use fonts which you can filter with the flick of a checkbox. Customize with your own text to preview the font. Great Browse function to discover new fonts.

3. Free Premium Fonts

Free Premium Fonts Free Commercial-use Fonts
Very clean layout, contains many free fonts for commercial or personal use. Type in your text to preview the font. Allows for comments for each font. Login to save favorites. Offers free and commercial font editing software.

4. Search Free Fonts

Search Free Fonts - Free Commercial-use Fonts Website
User-friendly website has a collection that contains over 13,000 free fonts and over 91,000 commercial fonts. Easy to navigate via categories and alphabetically.

5. Exljbris Font Foundry

Admirable collection of “Well crafted (free) fonts by Jos Buivenga”. Although a small collection, these font families are perfect for a variety of uses, clean and professional as is the website itself.

 

Remember, sharing is caring! Please feel free to link to your own typography tutorials or graphics that you made using fonts from the sites mentioned here today. Other designers may benefit or be inspired by your work so please share.

 

If you are using these fonts for a Print Project, feel free to call us at 1-877-mmprint or visit www.mmprint.com for a quote. We offer free shipping with all orders!