More and more, we see modern print technologies being used to personalize the cards and give them a little extra zest:
- Qr Codes directing people to website landing pages or videos
- Variable Data Printing (VDP) being used to personalize every detail of the card including the cover image
- Spot UV coating and custom die cutting and foil stamping for special effects
Relationships Build Success
The holidays present a perfect opportunity to grow your relationships with customers. Kind gestures make an impression that stays with people.
And we practice what we preach! Every December we print and mail our own custom Holiday Greeting Cards and custom mousepads. It’s simply a way to show our customers we appreciate their continued business and trust in our company.
We also really enjoy receiving Holiday cards sent to us by our customers and vendors… makes us feel special 🙂
This is one of the main reasons we are a successful printing company (40 years in business). We stood strong and endured the recent economic hardships because we value and build relationships with our customers.
What Greeting Cards Say About You
Yes, you may be judged so choose wisely! Of course sending out holiday greeting cards is a wonderful gesture, but the card you choose to send can and will be critiqued.
Some companies take the easy route and buy the pre-made boxed greeting card sets that everyone else buys and guess what… there’s a big possibility that someone else sent that same exact card to your customer and how does that make you look?
I’ve also witnessed the so-called holiday cards that were really nothing but advertisements. You know, the ones with the big logo taking up the whole front of the card and a very generic “Happy Holidays”, here’s a coupon to buy stuff from us cards. That’s not personal, that doesn’t build relationships, it simply becomes a sales pitch.
If you genuinely want to thank your customers or vendors and wish them happy holidays, it should come naturally to go the extra mile to do so.
I’m not saying you have to spend a fortune (which some companies do!) but customizing your holiday greeting cards with a nice message and possibly a real signature inside will make a big difference for your efforts.