When it comes to marketing a product, standing out among your competitors can be an important way to attract new customers. Almost every company will have some sort of marketing materials, whether it be a brochure, website or promotional item. In this situation, creating a printed material that is a little different from the norm may be a beneficial way to highlight your product or company. Here are some new products that can get your creative marketing side flowing:
Mini pocket menus are an incredibly versatile type of brochure for restaurants and retail food companies. Instead of using a traditional take out menu, these can have up to 12 panels which can be used to highlight each section of the menu.
Additionally, we have seen pocket menus used as ways to present stunning pictures, easy to follow recipes, or details about where and how the product is produced. Many consumers are interested in knowing the ingredients and materials that go into the food they enjoy, and a detailed pocket menu can provide extensive information about their contents.
Uneven Fold Header Cards
Header Cards are an easy, affordable and attractive way to market your product. They are simple to assemble and have the flexibility to package several different products simply by switching the content in the polybag.
Most commonly, header cards are scored in the middle to create an even fold on both sides of the card. Sometimes though, it could be useful to create a card that has an uneven fold so that one side is longer than the other. The card can still be stapled to seal in the product, but this offers a flap that can be used to reinforce the product or provide extra space for information, directions, ingredients or materials used.
Another popular use for Uneven Header Cards is as a swatch card that can be used to show off different types of fabrics. These are used by fashion companies when it is not easy enough to send full samples of a product. A swatch of the material can still give your distributors a feel for the product that you will be selling.
Die Cut Hangtags
Hang Tags are an essential way to market your clothing, jewelry or fashion accessories. Make sure you compliment your unique fashion item with a hang tag that is equally special. Die cut printing allows you to make custom shapes and sizes for your product tags.
Having a custom shape can make a big difference on the presentation of your product. With your hang tag, you can include your company logo, information about the product, and what materials are used in the product.
At The Marsid M&M Group, we’re all about innovation and helping our customers grow their business with the best marketing and print materials. Contact us today with any questions or ideas you may have for new projects.
These days it’s hard to keep up with the advancement of technology, whether in our personal lives or in business. Seems that before we even become accustomed to a new product or system there is another that replaces it.
At The Marsid-M&M Group we are always trying to stay on the cutting edge of technology, but recently we decided to take a different approach…
We decided that in order to move forward we had to take a step back in time, to our roots one might say.
-Barry Caputo, Co-owner
The evolution of print has brought upon us a new age where digital printing, short runs and variable data have become a large part of our everyday business. We realized that these customers were in need of more finishing options than we previously offered while keeping costs down and still manage to deliver a quality product.
So we hired Heidi and gave her an office:
Heidi Finds a New Home
The Heidelberg Windmill Letterpress made it’s first public appearance in 1913.
The beauty before you in the image above was manufactured in August of 1969. She had lived in San Diego, California for many years where she printed all types of advertisements, brochures and stationery. She was one of 10 Heidelberg Windmill Letterpresses which were all lined up in a row. She worked very hard for 10 hours every day and 10 hours every night with very little rest; as did her 9 sisters sitting beside her on the long and narrow concrete floor that she called home.
Right after her 15th birthday in September of 1984, the factory that Heidi worked in was shut down. People said, “It was because there were newer types of printing presses called Offset Machines that could run faster and produce better and cleaner printed work.” Heidi then sat idle on that cold concrete floor with no electricity or oil for almost two years… Read the full story written by very proud owner, Sid Halpern.
A Windmill of Opportunity
Die Cutting and Foil Stamping are only a few of Heidi’s traits. With a few add-ons she can also print color, emboss, score, perforate and number.
At this time we use her for Die Cutting, Foil Stamping and Scoring:
Vision Becomes Reality
Our goal was to offer more custom finishing options to our customers with low minimums and make it available for digitally printed materials. We also envisioned a whole new line of products that we could offer in addition to our standard printed materials.
Well, we’re the type of company that doesn’t let good ideas go by the wayside so we went gung-ho, full speed ahead and there was no stopping us.
Over the next few months we will be adding a slew of new products to our website that provide a foundation for your own new ideas that are only limited by creativity.
The Benefit is Clear: Stand Out from the Rest
Die Cut Business Cards
We all know in business it’s very important to make a great first impression. Most first business meetings begin with a handshake and an exchange of business cards.
A well crafted business card is as firm a statement as is a firm handshake.
Still a very popular product, die cut bookmarks make effective and simple promo products that everyone likes. Add a custom shape and a tassel to make it even more attractive.
Lamination, UV coating, Aqueous coating also available.
Die Cut Gift Card Holders
Retail establishments can really benefit from our custom printed die cut gift card holders. Make your gift cards more presentable by providing a safe and secure holder that can be customized with your artwork.
Great for branding and promotions.
What Die Cut products would you like to recommend we offer in the future?