Tag: service advertising

Design a Winning Business Letterhead

Full Color Business LetterheadBusiness letterheads not only reflect what your company does or what it is, but it reflects the type of customers you serve. Make your customers feel at home each time they open correspondence from you. Help them remember who you are and what your purpose in their lives is. A good letterhead carries more than just your company’s information; it carries character and the type of familiarity that makes your clients feel at ease when doing business with you.

Print your business letterheads in full color to reinforce your brand and marketing message. You can add different features, such as a simulated custom watermark, a design for the back side, or anything you can think of.
Invoices, receipts, or any formal correspondence should always be printed on company letterheads. Your customers will notice and appreciate the difference and convenience this brings them when archiving, sorting, or preparing business reports.

Make sure your logo dresses up your stationery with vivid, bright colors.

Letterhead Business Information Placement

Here is some information to keep handy while constructing your business letterhead design:

Your logo and basic contact information should always be part of your letterhead. Keep the background subtle and sober, you do not want to distract the reader from the information provided in the body of the letter.

Letterhead-business clean design

Divide and Conquer

You may divide the information in two parts; header (at the top) and footer (at the bottom), this allows more space in the body of the document for the content of your letter. The header should consist of your logo, company colors, and basic contact information. The footer usually contains more formal copyright, business entity, and disclaimers. Include company colors in the footer as well. A hairline bar, separating the footer from the body content, for instance, can tie the brand together across the page.

Size it Up…or Down

Make sure your font does not go below 8, or it would be incredibly difficult to read, on the other hand, make sure it is not so big that it makes the content look cluttered and unrefined. Look at your page as a whole, and determine whether the relationship of the sizes (logo, font, lines) is smooth and appealing.

Backdrop or Watermark

It is interesting to have something in the background of your letterhead, it could be your logo in a 10% tint or an image representing your product or service. However, all with moderation. The background should not be the most visible part of your letterhead, and should definitely not upstage the content of your letter, or even worse, make it unreadable.

Letterhead Design with Watermark

Background

Beautiful business letterheads are printed on uncoated paper for ink-jet printing and ballpoint pen writing ease; the industry standard. There are many premium stocks available that include textured finishes to give your letterhead that extra oomph of professionalism.

Business Letterhead Paper Stock Options

For inspiration, below are a few letterhead designs that stand out above the rest:

Business Letterhead by Diversionary

Business Letterhead by ChasedbySilence

Business Letterhead by Kiq

Business Letterhead by Silverspoon102

Are there any business letterhead designs that you would like to share?

Please share your comments with us below………

Brochure Printing – Guidelines for a Successful Design

Full Color Brochure Design and PrintingBrochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait.

  • A captivating brochure will make an impact on the decisions your customers will make regarding your products and/or services.
  • Creating a one of a kind, intriguing, call-to-action brochure requires planning, copy writing, graphic design and patience.
  • A brochure is more than just information and pretty pictures, it is a sales tool that can be very effective when implemented correctly.

Full Color Brochure PrintingFull Color Brochures can be the first connection you make with a new customer. Their simplicity and ease of access allow current and prospective customers to learn about you and to quickly get acquainted with what your company offers. With 1, 2 and 4 color brochures you can do that effectively, and at a low price. Working with an 11″ x 17″ size sheet of paper gives you the flexibility you need to be creative and to include all the information you need. Flexibility is very important when trying to create unique looks that will make your brochures stand out from those of your competitor.

Things to keep in mind:

  • Size– Brochures are measured unfolded. There are three standard sizes: 8.5’’ x 11’’, 8.5’’ x 14’’, and 11’’ x 17’’. 11’’ x 17’’ brochures work great when you are trying to stand out, and when you have a large selection of products to introduce or there is simply a lot to say about your product or service.
  • Paper Stock– 80# Gloss Text, 100# Gloss Text, 80# Gloss Cover and 60# uncoated offset stock are some of the possibilities. The weight of your brochures will affect your cost, but also will affect the impact of your final product.
  • Folding Options– With so many folding options it can be hard to decide which fold option is right for you, but you must always understand what the specific folding does for you, from pull viewers in, to split your ideas well, to even be at all necessary.

When these general guidelines are followed, you can expect a higher return on investment in the form of purchases, inquiries or an increase in exposure of your brand, products or services.

 

Have you designed marketing brochures for any outside-the-box situations that you would like to share?

Please add your comment below.