Design a Winning Business Letterhead

Full Color Business LetterheadBusiness letterheads not only reflect what your company does or what it is, but it reflects the type of customers you serve. Make your customers feel at home each time they open correspondence from you. Help them remember who you are and what your purpose in their lives is. A good letterhead carries more than just your company’s information; it carries character and the type of familiarity that makes your clients feel at ease when doing business with you.

Print your business letterheads in full color to reinforce your brand and marketing message. You can add different features, such as a simulated custom watermark, a design for the back side, or anything you can think of.
Invoices, receipts, or any formal correspondence should always be printed on company letterheads. Your customers will notice and appreciate the difference and convenience this brings them when archiving, sorting, or preparing business reports.

Make sure your logo dresses up your stationery with vivid, bright colors.

Letterhead Business Information Placement

Here is some information to keep handy while constructing your business letterhead design:

Your logo and basic contact information should always be part of your letterhead. Keep the background subtle and sober, you do not want to distract the reader from the information provided in the body of the letter.

Letterhead-business clean design

Divide and Conquer

You may divide the information in two parts; header (at the top) and footer (at the bottom), this allows more space in the body of the document for the content of your letter. The header should consist of your logo, company colors, and basic contact information. The footer usually contains more formal copyright, business entity, and disclaimers. Include company colors in the footer as well. A hairline bar, separating the footer from the body content, for instance, can tie the brand together across the page.

Size it Up…or Down

Make sure your font does not go below 8, or it would be incredibly difficult to read, on the other hand, make sure it is not so big that it makes the content look cluttered and unrefined. Look at your page as a whole, and determine whether the relationship of the sizes (logo, font, lines) is smooth and appealing.

Backdrop or Watermark

It is interesting to have something in the background of your letterhead, it could be your logo in a 10% tint or an image representing your product or service. However, all with moderation. The background should not be the most visible part of your letterhead, and should definitely not upstage the content of your letter, or even worse, make it unreadable.

Letterhead Design with Watermark

Background

Beautiful business letterheads are printed on uncoated paper for ink-jet printing and ballpoint pen writing ease; the industry standard. There are many premium stocks available that include textured finishes to give your letterhead that extra oomph of professionalism.

Business Letterhead Paper Stock Options

For inspiration, below are a few letterhead designs that stand out above the rest:

Business Letterhead by Diversionary

Business Letterhead by ChasedbySilence

Business Letterhead by Kiq

Business Letterhead by Silverspoon102

Are there any business letterhead designs that you would like to share?

Please share your comments with us below………

Amazing CMYK Inspired Designs

 

Printers and print designers eat, breathe and sweat CMYK.
One of the most common mistakes made when beginning a print design is to make sure the Mode is set to CMYK.

What better way to embed CMYK mode into your brain to make sure your design is correctly formatted for printing?

A showcase of Incredible Full Color CMYK Posters for reference and inspiration!

CMYK by BlackTSpawN

CMYK by DecadentBlend.com

CMYK by Shanthora

CMYK by Nellmckellar

CMYK by Seba300

CMYK Splatter

Have you had any beginner mistakes or simple “I can’t believe I did that!” mishaps in a design that you would like to share?

Share your must-see CMYK inspired designs too…

Bookmarks the Spot! – Bookmark Design Inspiration

Bookmark PrintingBookmarks discreetly make their way into our lives. They accompany us, readers, and help us get back to where we left off, whether we are talking about light romance novels, or bulky academic materials. Bookmarks can display information about your company that you would like customers to keep at hand, such as your contact information, upcoming promotions, and new products of interest. A bookmark from your company will keep you and the services you provide in your customer’s mind, helping you make a faster and smoother connection when doing business with them.

Bookmark Design Inspiration and Printing Recommendations:

Size MattersIt is not about big or small, it is about the perfect size to represent your message. You can print big or small bookmarks, both with great outcomes, but you must know what you want to say and what size reflects that the most. Custom sizes –by request– that may truly make your company be a cut above the rest. Keep in mind who your customers are and what they need, as well as how much you can invest. Oversized bookmarks may be more noticeable, and small bookmarks may be more appealing, but the perfect bookmark will simply reflect who you are and who you want to reach. Make it more than advertisement, make it a useful tool.

Custom Bookmark Sizes

Color With AudacityCatch the eye of your customers by using vibrant colors. Bookmarks can print in full color on both sides to create a more eye-catching promotional item. If your budget is limited, one side of full color will still delight and impress by its quality. It is important to keep your products bright, colorful, engaging, and constantly putting your brand in a good light. For outstanding results, we strongly recommend using images with at least 300 dpi.

Color Bookmarks

Do Not Shy AwayAdding fuzzy decorations to your bookmarks can help them stand out form the rest. Attaching tassels and other materials can be a wonderful way to compliment your bookmarks, and help your customer locate their pages more effectively.  Bookmarks can have holes drilled in different sizes. Just make sure to specify the right size beforehand, so you can easily add your decorations later.Bookmarks with Tassels

Be Unique and DaringWith custom bookmark sizes, a variety of paper types, and multiple finishes available –including rounded corners of a 1/4” or 1/8” radius- bookmarks can be special and distinctive and/or simple!

Free Resources:

Do you have any must-see bookmark designs you would like to share?

Post your comments below…