Design and Print a Stunning Catalog – Solid Product Promotion

Catalog Printing ServicesCatalog: (n) a book, usually illustrated, containing details of items for sale.

As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination.

The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions and adding a bit of magic in your design to make your customers want to continue browsing thorough every single product you have.

Before you begin

  • It is important to pay attention to the smallest details when creating a printed catalog.
  • All Images need to be high resolution.
  • Headlines and description have to be concise and relevant to the product.
  • The paper and finish you chose will play an important role in the success of your catalog.
  • Make sure to have your final draft proofread a couple of times by different agents in your company; Grammar and/or simple errors can reflect poorly upon your brand.

High Resolution Images for Catalog PrintingHigh Resolution Product Images

“In their splendor, images effect a very simple communion of souls.” – Gaston Bachelard

When presenting your products within a catalog, in essence, you are producing an extension of the physical product for your customer. Therefore, it is of upmost importance to have clear, high resolution, quality photographs and/or clean vector images. The goal is to make a connection between the viewer and the product as if they were holding the product in their hands.

Catalog Design and Printing Compelling Headlines
Compelling Headlines and Informative Descriptions

Concise: (adj) brief in form but comprehensive in scope.

The purpose of a headline is to solicit the reader’s attention, engage his or her interest and finally, entice them to keep reading. Keep it short and to the point. A headline should not be misleading; It should be utilized as a tool for the reader to find what they seek quickly, all the while trying to spark an interest they were unaware of.

The product description is the opportunity given by the headline, to capitalize and make the sale. Depending on the type of products you are promoting,  a description can be a block of text or just bullet points.

Here are a few tips on what a description should include:

  • Physical description: Remember the product image does a great job of this but the conversion lies in the details
  • Manifest the need: Justify the reasons why the customer “needs” your product and the benefits that accompany the purchase
  • Technical Details: Provide sizes, manufacturing materials, quantity, everything relevant to the product
  • Additional details: Include any copy regarding where to find warranty information and how to contact a knowledgeable associate regarding the product
Catalog Spot Varnish Cover
Catalog Cover Spot Varnish

Spice Up the Design and Content with the Appropriate Finish

With so many incredible finishing options available for catalogs, finding a combination that suites your products and design is certainly a crucial step. This choice is best determined once the design has been completed or at least when the design has been planned (except for size and orientation).
Layout, size, colors and budget all play an important roll in this equation.

The following is a list of popular finishes available for your catalogs:
Coating
  • UV Coating – High Gloss
  • Spot UV – High gloss in specific areas of the design
  • Aqueous Coating – Matte (less expensive than Varnish, full coverage only)
  • Varnish – Matte
  • Spot Varnish – Matte in specific areas of the design
Binding
  • Saddle Stitching (Staples)
  • GBC Bound (Comb)
  • Spiral Bound (Plastic Coil)
  • Wire-O (Double-loop Wire)
  • Perfect Bound (Spine Glued to Cover)
Catalog Binding Options
Wire-O – Perfect Bound – Spiral
Catalog Printing Saddle Stitching
Saddle Stitching

Offset and Digital Business Cards – Tips for an Effective Design

Business Card Printing and Design with LogoBusiness cards are more than just portable contact information; Designed properly, they can convey character and utility. When designing your business cards, it is important to consider the end-user.

  • Who will be looking at them? (Design)
  • Who will use them? (Information)
  • How will they store them? (Finish)
  • Will it go into a wallet or be digitally scanned? (Paper Stock)

All of these questions are utterly important to avoid your card being the one that gets disposed of because the information in it did not justify the bulk in the wallet, or because the lack of specificity did not remind customers of what the company does, or even because it is so overly simplistic that it gets lost among other ones. Keep all this in mind and find the right balance for a successful, informative, eye-catching business card worthy of retention.

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Business Card Design - Simple

The same applies when choosing your printing format

You want to be different, but not so different that confuses your clientele. Again, think whether you are catering to traditional customers who will expect a more traditional font and paper stock, or adventurous individuals who will appreciate your company having taken risks on the size, cut, material, and finishing. People want to identify… help them identify with your company. Going even further, you should consider using double sided cards. You want your business cards to be recognized from every angle, and you want to take advantage of the space. Sometimes it is smart to even include information that can help the customer in their daily lives. A calendar, a time/currency/metric system converter, a tiny bus/subway map —these can be great ideas, as long as you can make a connection with your company and why this tool was included. Do not just put it in because it is cool and useful; your customers will want it to make sense.

Paper stock makes all the difference

Business Cards Paper Stock OptionsA great design can become a horrible one when the substrate it is printed on does not reflect the same quality.
Thickness (paper weight), gloss coated, un-coated, matte finish; Linen, Laid, natural white, solar white, textured or smooth? The paper stock can be considered part of the design process and choosing one is not as difficult as it may sound.


A few things to consider when choosing a paper stock for your business cards:

  • Is my design contemporary or modern?
  • a gloss paper gives colorful designs a more vibrant look
  • textured stocks such as linen or laid convey elegance and are considered premium papers
  • Paper colors and tones can have an effect on the colors in your design

Besides the aforementioned, paper mills produce an incredible line of paper types that can take your design above and beyond and increase the retention rate way past expectations.

The Finishing Touches

Some of you may be risk takers or outside-the-box thinkers; You like being different and you want your business card to express these features as well.
As we have seen above: options, options, options is all we have. Remember to choose the right combination of structure, colors, paper and last but not least, finishes. The wrong or unnecessary finish can ruin the beauty of a well designed and thought-out business card.


Here are a few of the most common finishes for your business cards:

Custom Die Cut

Standard shapes and completely custom cuts

Custom Die Cut Round Business Card

Rounded Edges

Accent one, two, three or all four edges

Business Cards Round Corners Edges

Spot UV

UV coating in custom shapes

Business Card with Spot UV Coating

Free Resources:

What combinations have you used to make your business cards stand out?

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Bookmarks the Spot! – Bookmark Design Inspiration

Bookmark PrintingBookmarks discreetly make their way into our lives. They accompany us, readers, and help us get back to where we left off, whether we are talking about light romance novels, or bulky academic materials. Bookmarks can display information about your company that you would like customers to keep at hand, such as your contact information, upcoming promotions, and new products of interest. A bookmark from your company will keep you and the services you provide in your customer’s mind, helping you make a faster and smoother connection when doing business with them.

Bookmark Design Inspiration and Printing Recommendations:

Size MattersIt is not about big or small, it is about the perfect size to represent your message. You can print big or small bookmarks, both with great outcomes, but you must know what you want to say and what size reflects that the most. Custom sizes –by request– that may truly make your company be a cut above the rest. Keep in mind who your customers are and what they need, as well as how much you can invest. Oversized bookmarks may be more noticeable, and small bookmarks may be more appealing, but the perfect bookmark will simply reflect who you are and who you want to reach. Make it more than advertisement, make it a useful tool.

Custom Bookmark Sizes

Color With AudacityCatch the eye of your customers by using vibrant colors. Bookmarks can print in full color on both sides to create a more eye-catching promotional item. If your budget is limited, one side of full color will still delight and impress by its quality. It is important to keep your products bright, colorful, engaging, and constantly putting your brand in a good light. For outstanding results, we strongly recommend using images with at least 300 dpi.

Color Bookmarks

Do Not Shy AwayAdding fuzzy decorations to your bookmarks can help them stand out form the rest. Attaching tassels and other materials can be a wonderful way to compliment your bookmarks, and help your customer locate their pages more effectively.  Bookmarks can have holes drilled in different sizes. Just make sure to specify the right size beforehand, so you can easily add your decorations later.Bookmarks with Tassels

Be Unique and DaringWith custom bookmark sizes, a variety of paper types, and multiple finishes available –including rounded corners of a 1/4” or 1/8” radius- bookmarks can be special and distinctive and/or simple!

Free Resources:

Do you have any must-see bookmark designs you would like to share?

Post your comments below…