Many say the printing industry is in decline, some even say print is dead. Think again Egon!
This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving.
If you are a movie buff, you may have already heard of Augmented Reality (AR for short). The film industry is adopting this technology wisely and guess where it is found…yes, on their PRINTED movie posters and even on the official movie T-shirts which of course are screen-PRINTED.
A Revolution on the Rise
As augmented reality technology catches on and becomes more affordable, you will see its use more and more in our daily lives. The one aspect of augmented reality that really catches my attention is the fact that it could revolutionize learning.
Finally we have something to make those boring text books come alive, making learning interactive or better yet, fun. This would make kids actually want to study…Check this out:
The example above shows just one way augmented reality enhances print. This technology can also be applied to Direct Mail and just about every type of printed advertising from business cards to large format.
Augmented Reality in Print
The following round up of Augmented Reality print advertisements show that print is here to stay and is the medium which connects our reality to the virtual online world. Enjoy!
Godzilla 2012
Poster and T-shirt
iQ Toyota Augmented Reality Tech
Postcards
Interactive Marketing sales tool – Building Magical Brochure
Brochure
Augmented Reality Business Card – Avatar Concept
Business Cards
Augmenting a Postcard
Postcards
Bouygues Telecom Augmented Reality Smartphones Brochure
Brochures (Wow!)
Audi Augmented Reality Calendar
Calendars
I (heart) Augmented Reality
T-shirts (lol)
Augmented Reality Encyclopedia
Encyclopedia
Augmented Reality Game
Board Games
New Reality – Augmented Reality Magazine
Magazine
TOUCH2PRINT -Augmented Reality: Can touch this
Touch Interactive Paper
Gamer
Movie Advertising
This is only a small chunk of what is out there! Augmented reality can solidify print’s centuries-long foundation in our present and more importantly, our future.
In what ways will you use Augmented Reality in your Print Campaigns?
Thank you kindly Giovanni!
I’d like to share my AR Pop-Up Book working on iPad 2 and iPhone 4 using image recognition: http://bit.ly/mAeHui
Helen, thank you for sharing! Great work making print interactive and learning more fun!
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