Custom printed calendars can be an invaluable asset to your marketing strategy.
When designed properly and made useful, a calendar is a guaranteed 12 months of daily advertising that you pay for only once. No pay-per-click, pay-per-view or pay-per-anything! Have your full color calendars printed all at once, distribute them to your customers – be it new prospects or loyal customers – and that is it. Do you have a graphic designer in-house? If so, the only costs you incur for 12 months of daily advertising is printing and distribution.
Advantages of custom printed calendars
A standard calendar is generally composed of 24 inside pages and a cover. Seven 11″ x 17″ sheets are folded to 8.5 x 11 and saddle stitched (stapled). This is the most basic of calendars and includes small variations in paper thickness. There are many types and layouts for printed calendars all having either a standard or versatile use. Assign a specific product to each month, provide monthly coupons, display specific information that relates to your product or service for that month, or you can utilize images provided by your customers. A custom calendar can be used as a catalog, informative brochure or handy tool for your customers.
Here at mmprint.com, we decided to “theme” our 2009 calendar with inspirational art and design quotes jazzed up with beautiful stock photos that coincided with the quote and season. We received colossal amount of positive feedback from customers.
This year we decided to showcase one of our newest products by placing our 2010 calendar on a custom mousepad! We also added a functional ruler but we will visit that topic in the near future.
Calendars can be found just about anywhere. Offices, homes, home-offices, gas stations, restaurants, garages, retail stores, the list goes on and on. The key question here is HOW are they used and/or displayed in these different settings. Households for example, typically use them as decoration that changes month to month. Therefore, a calendar made for households should contain beautiful imagery or art. Some businesses use calendars as an organizational tool: Scheduling meetings, staying aware of deadlines, jotting down notes, employee birthdays or days off. A calendar for a business setting needs to be practical and have room for writing notes.
One great example is the calendar that one of our paper vendors sends us every year. It is a desktop calendar that I keep on my desk throughout the year, it has lots of room for notes, writing down print jobs that are due on a certain date, and just doodling in general . In fewer words, it is extremely convenient.
So what does this do for the vendor? Well, their logo and contact information is always available to me throughout the year. Whenever I am taking sales calls and get a request for a specialty paper, who do you think comes to mind first?
Just the thought of having to go through my boss’s Rolodex to find a vendor’s information……..
“Convenience and Practicality” – Apply this concept when creating a plan for your calendar and the rest will fall into place. Enjoy these charming custom calendar designs and may they influence your design and productivity:
Do you have a custom calendar that you have designed or printed and would like to share?
Please comment below…