Inserting the Variable Data

In order to insert variable data, a text box must be created to contain the variable data. While in Indesign, go to "Window" at the top and select "Automation" and then "Data Merge". When the data merge window is open, select options which, then "Select Data Source..." from the pop up. A box will open which can select the .csv file which holds the variable data. After selecting the file, the data merge window will change so that all the variable fields come up as clickable objects. Just select where the variable text should go in the text box and click on the variable field. The name of the variable field will appear in brackets in the text box and will be replaced by the variables when the file is exported.

Exporting the Document for Printing

After the document is finished, it can be exported for printing. The best format for printing is a PDF document. Select the option button on the "Data Merge" window, then select the "Export to PDF" option. After being selected, options for saving will appear. Select all necessary records, then press "OK". Then the PDF window will open where the PDF should be saved as a high quality print with printer's marks and bleeds.

Mailing List

Learn how to properly set up a mailing list for Variable Data Printing. Also contact us to see how we can help you create your variable data mailpiece.

Adding an Image

Personalized Printing can also contain variable images. Including variable images into the document is virually the same process as inserting variable data. The variable image are pulled into text boxes in Indesign the same way as variable data, but the formatting of the mailing list is slightly different. The defining row must being with an @, while the rest of the rows will be filepaths for the variable images.