Obtaining and formatting your Mailing List
Obtaining a mail list for variable data printing (VDP) is not a hard process. A website such as Accudata or InfoUSA is highly suggested. Websites like these can generate a mailing list based on specified criteria so that the lists will be tailored to reach a desired market. The list can then be altered to contain criteria specific to the needs of the variable data document. After obtaining the list, some editing for specific Variable Data needs may be necessary.
- List Format
Why We Format Our Mailing List
A purchased mailing list will be properly formatted and it will be ready to mail. Personalized printing will take the mailing list further. New variables such as images can be added in, or existing fields can be changed to match a specific purpose. There are many possibilities with variable data, and it allows you to really think outside the box with your marketing strategies.
Formatting the List
Formatting the mailing list is not a difficult process. The variable fields will have to be tailored to the needs of the document. Each row is going to be an individual and each column will be a variable field for that individual. The rows are numbered while the columns are lettered. Right clicking on a letter or number opens drop down where columns and rows can be inserted or deleted.
- Annual Reports
- Booklets
- Book Marks
- Brochures
- Business Cards
- Calendars
- Catalogs
- Door Hangers
- Flyers/Sell Sheets
- Greeting Cards
- Invitations
- Journal Printing
- Label Printing
- Letterhead/Envelopes
- Mousepads
- NCR Forms
- Newsletters
- Notepads/Memo Pads
- Postcards
- Posters/Signs
- Presentation Folders
- Table Tents
- Offset Printing
- Digital Printing
- Church Printing
- Educational/Non-Profit
- Fulfillment Services
- Promotional Products
