{"id":681,"date":"2010-10-22T17:05:05","date_gmt":"2010-10-22T21:05:05","guid":{"rendered":"http:\/\/mmprint.com\/blog\/?p=681"},"modified":"2010-10-25T15:02:21","modified_gmt":"2010-10-25T19:02:21","slug":"digital-supremacy-variable-data-printing","status":"publish","type":"post","link":"https:\/\/www.mmprint.com\/blog\/2010\/digital-supremacy-variable-data-printing\/","title":{"rendered":"Digital Supremacy: Variable Data Printing"},"content":{"rendered":"

Digital Printing has been adopted by the print industry for its efficiency, plethora of functions and small run capability. It is the underlying foundation of Variable Data Printing<\/em> also known as VDP<\/em>.<\/p><\/blockquote>\n

Variable Data Printing is a”Mail Merge” on steroids<\/em><\/span><\/h6>\n

VDP offers the ability to print personalized messages, images or graphical aspects on each printed piece using data collected about an individual, leveraging familiarity to increase ROI.
\nA simple example of the use of variable data is personalization of the greeting in a letter. No longer does a letter have to be informal as “Dear Customer”. We can now, thanks to Variable Data Printing, personalize the salutation to include the name of the intended recipient such as “Dear Marcy” or “Dear Mr. and Mrs. Smith”. This feature alone can drastically increase the chances of the letter actually being read.<\/p>\n

advanced uses<\/span><\/em><\/h6>\n

Variable data can include the use of personalized images or graphics to really dig into the familiarity advantage of variable data. For example:<\/p>\n

\"Variable<\/p>\n

The owner of a local cellular phone store has a database full of data about the cellular service and devices of all his current customers use. He wants to send a postcard to each of them reminding them that their contract is about to expire and that they are\u00a0eligible\u00a0to upgrade their current cellphone. The owner contacts his print shop and explains what he wants to do. The print shop then explains that variable data can help him accomplish this and together come up with a killer personalized marketing piece.<\/p>\n

The postcard would include 3 personalized fields:<\/p>\n