{"id":6204,"date":"2020-03-01T21:49:30","date_gmt":"2020-03-02T02:49:30","guid":{"rendered":"https:\/\/www.mmprint.com\/blog\/?p=6204"},"modified":"2023-12-23T12:23:20","modified_gmt":"2023-12-23T17:23:20","slug":"standing-out-from-the-crowd-using-die-cut-printing-to-create-unique-marketing-materials","status":"publish","type":"post","link":"https:\/\/www.mmprint.com\/blog\/2020\/standing-out-from-the-crowd-using-die-cut-printing-to-create-unique-marketing-materials\/","title":{"rendered":"Standing Out from the Crowd: Using Die Cut Printing to Create Unique Marketing Materials"},"content":{"rendered":"

Did someone ever hand you a business card in a unique shape? Ever notice that some brands create hang tags on their products that are in the shape of their logo? Have you ever received a gift card in an ornate holder that made the gift feel extra special?<\/p>\n

It\u2019s likely that these special printed items were created using die cutting. This technique is used to produce creative and high-end printed projects that stand out in a crowd and elevate a brand. Die cutting is one of the most efficient ways to customize marketing materials and make your brand more recognizable to customers.<\/p>\n

What is Die Cutting? <\/b><\/span><\/p>\n

\"CustomA die is a sharp metal blade (often made from steel) that is formed into a shape. A die is very similar in function to a cookie cutter. The sharp metal shape cuts right through paper or material in a stamping motion that\u2019s highly automated and incredibly accurate. Printers who offer die cutting services often have a library of dies that you can choose from and can accommodate custom designs as well.<\/p>\n

Die cutting is very accurate and can create sharp and detailed products. It\u2019s a great way to get a clean design, especially if you choose paper that lends itself well to die cutting. You don\u2019t want paper that\u2019s too light or too heavy when embarking on a die cut project. It\u2019s best to consult with your printer during the design phase to ensure you choose the perfect material for your project.<\/p>\n

How to Design A Die Cut Project<\/b><\/span><\/p>\n

Like all good design, purpose matters. Before you begin designing your die cut project, think about what you want the die cut to do for you. What message are you trying to convey? How will this piece be used functionally? What do you want your customer or audience to feel when they hold this piece in their hands?<\/p>\n

The beauty of die cutting is that it can be used to achieve a vast array of design goals. Are you going for a modern feel with clean lines and a funky cut-out? Do you want to create something that feels ornate and delicate? Or, you want something that\u2019s completely unique to you and your brand?<\/p>\n

\"CustomThink about your industry and the iconography that\u2019s closely associated therein. If you\u2019re in real estate, you might want a business card in the shape of a house. If you do sailboat repairs, you could create a brochure in the shape of a sail. If you own a hair salon, how about a gift card holder in the shape of a hair dryer? It pays to be creative with die cut projects–this is your chance to make something that\u2019s completely original to you and your brand.<\/p>\n

Because die cutting is a bit more complicated and very customized, we recommend talking with a designer, ideally one who is situated within a printer. Creating custom dies is a specialized task and one that we\u2019re happy to help with at M&M Marsid. In addition, we have a number of templates in our library that are available for our customers to use and make their own.<\/p>\n

Die Cut Design Elements<\/b><\/span><\/p>\n

There are a few core elements you can play with when considering a die cut project. These elements can be used functionally or decoratively.<\/p>\n