{"id":4455,"date":"2016-11-23T12:55:51","date_gmt":"2016-11-23T17:55:51","guid":{"rendered":"http:\/\/mmprint.com\/blog\/?p=4455"},"modified":"2017-01-03T16:22:19","modified_gmt":"2017-01-03T21:22:19","slug":"holiday-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.mmprint.com\/blog\/2016\/holiday-marketing-tips\/","title":{"rendered":"The smartest 6 Holiday Marketing Tips"},"content":{"rendered":"<p>Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep a short but helpful list.<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4457 size-full alignright\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/happyholidays.jpg\" alt=\"happyholidays\" width=\"290\" height=\"174\" \/><\/p>\n<ol>\n<li>Plan in advance- Sadly, this may not help you now. But, it&#8217;s not too early to start thinking about next year&#8217;s campaigns. The beginning of October\u00a0is a good date to start brainstorming and begin planning your Black Friday\/Cyber Monday\/Seasons Greetings bonanza. A little planning ahead of time goes a long way after the fact.<\/li>\n<li>This is cliche, but personalize your approach. Something most companies don&#8217;t factor into a Holiday Campaign is the emotional factor. Most purchases are not rational decisions. They are emotional reactions. Engage your customers on social media with a question like: What is their favorite Holiday tradition? Find a <img decoding=\"async\" class=\"size-medium wp-image-4458 alignright\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-thanksgiving-pumpkins-300x169.jpg\" alt=\"holiday-thanksgiving-pumpkins\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-thanksgiving-pumpkins-300x169.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-thanksgiving-pumpkins-768x433.jpg 768w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-thanksgiving-pumpkins-900x508.jpg 900w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-thanksgiving-pumpkins.jpg 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>way for your customers to insert themselves into the campaign. &#8220;Elf yourself&#8221; was one of the most successful marketing strategies ever.<\/li>\n<li>Don&#8217;t discount Cyber Friday. That&#8217;s right. Not Cyber Monday. <a href=\"https:\/\/techcrunch.com\/2014\/12\/01\/u-s-thanksgiving-black-friday-sales-break-1b-total-holiday-spend-online-will-be-89b\/\" rel=\"noopener\">In 2014 $1.5 billion was spent on Black Friday alone.<\/a>\u00a0Planning ahead will also allow to plan for contests or games to be added to that campaign as well.<img decoding=\"async\" class=\"alignnone wp-image-4459 size-thumbnail\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/tc-stats-logo-150x150.png\" alt=\"tc-stats-logo\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/tc-stats-logo-150x150.png 150w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/tc-stats-logo-300x300.png 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/tc-stats-logo.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/li>\n<li>Use last year&#8217;s data. If you don&#8217;t keep data now, start keeping it this year. Find out what items sold best. <a href=\"http:\/\/www.forbes.com\/sites\/mckinsey\/2013\/07\/22\/big-data-analytics-and-the-future-of-marketing-sales\/#32c92461344d\" rel=\"noopener\">Campaigns that use data improve ROI by 15-20%.<\/a><\/li>\n<li>You are a customer as well, observe and use what attracts you. You may be in business but thinking like a customer, can inspire many ideas.<\/li>\n<li>This may be taboo for some. But, far too many campaign&#8217;s mistake the Holiday <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4460 alignright\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2016\/11\/season-greetings-clip-art-jGynnt-clipart-300x252.jpg\" alt=\"season-greetings-clip-art-jgynnt-clipart\" width=\"300\" height=\"252\" \/>Season for the Christmas Season. Focus on the universal themes of family, gift giving, and charity. While this has become a touchy subject as of late, a well though out approach can be inclusive and not have anyone feeling left out.<\/li>\n<\/ol>\n<p>Using the built in themes of the season, can be half of what it takes to run a successful Holiday Marketing campaign. We wish you a successful Holiday season. More importantly, we wish you a happy and healthy holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[20,299,300],"class_list":["post-4455","post","type-post","status-publish","format-standard","hentry","category-printing-resources","tag-marketing","tag-marketing-tips","tag-marketing-tools"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/comments?post=4455"}],"version-history":[{"count":3,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/4455\/revisions"}],"predecessor-version":[{"id":4462,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/4455\/revisions\/4462"}],"wp:attachment":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/media?parent=4455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/categories?post=4455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/tags?post=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}