{"id":276,"date":"2010-08-13T14:06:48","date_gmt":"2010-08-13T18:06:48","guid":{"rendered":"http:\/\/mmprint.com\/blog\/?p=276"},"modified":"2013-01-17T13:47:40","modified_gmt":"2013-01-17T18:47:40","slug":"proper-product-promotion-catalog-printing","status":"publish","type":"post","link":"https:\/\/www.mmprint.com\/blog\/2010\/proper-product-promotion-catalog-printing\/","title":{"rendered":"Design and Print a Stunning Catalog &#8211; Solid Product Promotion"},"content":{"rendered":"<blockquote><p><strong><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalogs1.jpg\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright size-full wp-image-287\" title=\"catalogs\" alt=\"Catalog Printing Services\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalogs1.jpg\" width=\"226\" height=\"199\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalogs1.jpg 600w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalogs1-300x264.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalogs1-150x132.jpg 150w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/a>Catalog: (n) a book, usually illustrated, containing details of items for <\/strong><strong>sale.<br \/>\n<\/strong><br \/>\nAs simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination.<\/p>\n<p>The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions and adding a bit of magic in your design to make your customers want to continue browsing thorough every single product you have.<\/p><\/blockquote>\n<h3>Before you begin<\/h3>\n<ul>\n<li>It is important to pay attention to the smallest details when creating a printed catalog.<\/li>\n<li>All Images need to be high resolution.<\/li>\n<li>Headlines and description have to be concise and relevant to the product.<\/li>\n<li>The paper and finish you chose will play an important role in the success of your catalog.<\/li>\n<li>Make sure to have your final draft proofread a couple of times by different agents in your company; Grammar and\/or simple errors can reflect poorly upon your brand.<\/li>\n<\/ul>\n<h3><span style=\"color: #3366ff;\"><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima.jpg\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-304 alignleft\" title=\"catalog_high_resolution_ima\" alt=\"High Resolution Images for Catalog Printing\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima.jpg\" width=\"193\" height=\"182\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima.jpg 500w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima-300x282.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima-60x56.jpg 60w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_high_resolution_ima-150x141.jpg 150w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/><\/a><\/span>High Resolution Product Images<\/h3>\n<p><span style=\"color: #3366ff;\">&#8220;In their splendor, images effect a very simple communion of souls.&#8221; &#8211; Gaston Bachelard<\/span><\/p>\n<p>When presenting your products within a catalog, in essence, you are producing an extension of the physical product for your customer. Therefore, it is of upmost importance to have clear, high resolution, quality photographs and\/or clean vector images. The goal is to make a connection between the viewer and the product as if they were holding the product in their hands.<\/p>\n<h3><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline.jpg\" rel=\"noopener\"><img decoding=\"async\" class=\"size-medium wp-image-308 alignright\" title=\"catalog_compelling_headline\" alt=\"Catalog Design and Printing Compelling Headlines\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline-300x158.jpg\" width=\"300\" height=\"158\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline-300x158.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline-60x31.jpg 60w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline-150x79.jpg 150w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_compelling_headline.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nCompelling Headlines and Informative Descriptions<\/h3>\n<p><span style=\"color: #3366ff;\">Concise: (adj) brief in form but comprehensive in scope.<\/span><\/p>\n<p>The purpose of a headline is to solicit the reader&#8217;s attention, engage his or her interest and finally, entice them to keep reading. Keep it short and to the point. A headline should not be misleading; It should be utilized as a tool for the reader to find what they seek quickly, all the while trying to spark an interest they were unaware of.<\/p>\n<p>The product description is the opportunity given by the headline, to capitalize and make the sale. Depending on the type of products you are promoting,\u00a0 a description can be a block of text or just bullet points.<\/p>\n<p>Here are a few tips on what a description should include:<\/p>\n<ul>\n<li>Physical description: Remember the product image does a great job of this but the conversion lies in the details<\/li>\n<li>Manifest the need: Justify the reasons why the customer &#8220;needs&#8221; your product and the benefits that accompany the purchase<\/li>\n<li>Technical Details: Provide sizes, manufacturing materials, quantity, everything relevant to the product<\/li>\n<li>Additional details: Include any copy regarding where to find warranty information and how to contact a knowledgeable associate regarding the product<\/li>\n<\/ul>\n<figure id=\"attachment_330\" aria-describedby=\"caption-attachment-330\" style=\"width: 176px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish.jpg\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-330 \" title=\"catalog-spot-varnish\" alt=\"Catalog Spot Varnish Cover\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish.jpg\" width=\"176\" height=\"190\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish.jpg 400w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish-276x300.jpg 276w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish-60x65.jpg 60w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-spot-varnish-138x150.jpg 138w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/a><figcaption id=\"caption-attachment-330\" class=\"wp-caption-text\">Catalog Cover Spot Varnish<\/figcaption><\/figure>\n<h3>Spice Up the Design and Content with the Appropriate Finish<\/h3>\n<p>With so many incredible finishing options available for catalogs, finding a combination that suites your products and design is certainly a crucial step. This choice is best determined once the design has been completed or at least when the design has been planned (except for size and orientation).<br \/>\nLayout, size, colors and budget all play an important roll in this equation.<\/p>\n<h6>The following is a list of popular finishes available for your catalogs:<\/h6>\n<h6><span style=\"color: #3366ff;\">Coating<\/span><\/h6>\n<ul>\n<li>UV Coating &#8211; High Gloss<\/li>\n<li>Spot UV &#8211; High gloss in specific areas of the design<\/li>\n<li>Aqueous Coating &#8211; Matte (less expensive than Varnish, full coverage only)<\/li>\n<li>Varnish &#8211; Matte<\/li>\n<li>Spot Varnish &#8211; Matte in specific areas of the design<\/li>\n<\/ul>\n<h6><span style=\"color: #3366ff;\">Binding<\/span><\/h6>\n<ul>\n<li>Saddle Stitching (Staples)<\/li>\n<li>GBC Bound (Comb)<\/li>\n<li>Spiral Bound (Plastic Coil)<\/li>\n<li>Wire-O (Double-loop Wire)<\/li>\n<li>Perfect Bound (Spine Glued to Cover)<\/li>\n<\/ul>\n<figure id=\"attachment_283\" aria-describedby=\"caption-attachment-283\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options.jpg\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-323\" title=\"catalog-binding-options\" alt=\"Catalog Binding Options\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options.jpg\" width=\"600\" height=\"513\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options.jpg 600w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options-300x256.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options-60x51.jpg 60w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog-binding-options-150x128.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-283\" class=\"wp-caption-text\">Wire-O &#8211; Perfect Bound &#8211; Spiral<\/figcaption><\/figure>\n<figure id=\"attachment_283\" aria-describedby=\"caption-attachment-283\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch.jpg\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-283\" title=\"catalog_saddle_stitch\" alt=\"Catalog Printing Saddle Stitching\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch.jpg\" width=\"600\" height=\"225\" srcset=\"https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch.jpg 600w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch-300x112.jpg 300w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch-60x22.jpg 60w, https:\/\/www.mmprint.com\/blog\/wp-content\/uploads\/2010\/08\/catalog_saddle_stitch-150x56.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-283\" class=\"wp-caption-text\">Saddle Stitching<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Catalog: (n) a book, usually illustrated, containing details of items for sale. As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination. The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[19,25,34,35,13,20,28],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-resources","category-printing-resources","tag-advertising","tag-branding","tag-catalog-design","tag-catalog-printing","tag-cmyk","tag-marketing","tag-product-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":0,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}