{"id":1926,"date":"2011-08-01T16:22:08","date_gmt":"2011-08-01T20:22:08","guid":{"rendered":"http:\/\/mmprint.com\/blog\/?p=1926"},"modified":"2018-01-19T11:50:12","modified_gmt":"2018-01-19T16:50:12","slug":"typography-kerning-leading-tracking","status":"publish","type":"post","link":"https:\/\/www.mmprint.com\/blog\/2011\/typography-kerning-leading-tracking\/","title":{"rendered":"Typography: Kerning, Leading and Tracking"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1927 size-full\" title=\"Typography Kerning and Leading Banner\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2011\/06\/kernlead.jpg\" alt=\"Typography Kerning and Leading Banner\" width=\"600\" height=\"300\" \/><\/p>\n<p style=\"text-align: justify;\">Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout. Changes to kerning and leading often go unnoticed, but in most situations that is what the designer will only want a subtle change that fixes readability.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-1969 size-full\" title=\"Leading is the Space Between Baselines\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2011\/07\/leading.jpg\" alt=\"Leading is the Space Between Baselines\" width=\"600\" height=\"215\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Leading<\/h2>\n<p style=\"text-align: justify;\">Leading is the spacing between the baselines of type. The term leading is derived from the practice of placing lead strips between lines type on older hand set printing presses such as a letterpress.\u00a0 Adjusting the leading is also a very useful way of saving or using space on a page. Leading can also be used to change the aesthetics when dealing with a typographical design. <img decoding=\"async\" class=\"aligncenter wp-image-1975 size-full\" title=\"leading2\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2011\/07\/leading2.jpg\" alt=\"\" width=\"589\" height=\"219\" \/><\/p>\n<h2>Kerning<\/h2>\n<p style=\"text-align: justify;\">Kerning is the spacing in between individual characters. Most fonts will have specific default kerning for individual character sets so that the spacing in between the letters in words feels more natural. The image below has a sentence with and without custom kerning applied in 5 different spots to show how subtle the change is.\u00a0 Most of the time, people will not realize that kerning was included to change the type of the design.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1999 size-full\" title=\"Kerning Spacing between Characters of Type\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2011\/07\/kerning.jpg\" alt=\"Kerning Spacing between Characters of Type\" width=\"589\" height=\"219\" \/><\/p>\n<h2>Tracking<\/h2>\n<p style=\"text-align: justify;\">Another adjustment to type that hasn&#8217;t been mentioned is Tracking.\u00a0 Tracking is very similar to kerning in that it is the spacing between individual characters, but tracking is the space between groups of letters rather than individual letters.\u00a0 Tracking affects the overall character density of the copy. Other than the actual effect that it could have on readability of type, tracking would be used to make lines of type even.\u00a0 Tracking will help to eliminate widows and orphans in paragraphs.\u00a0 Widows are when the final line of a paragraph begins a new column or page.\u00a0 Orphans are when paragraphs end in single words, part of words or a short phrase that seems out of place.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2010 size-full\" title=\"tracking\" src=\"http:\/\/mmprint.com\/blog\/wp-content\/uploads\/2011\/07\/tracking.jpg\" alt=\"\" width=\"600\" height=\"222\" \/><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.mmprint.com\/business-advertising-with-printed-sell-sheets-and-flyers\/\">Kerning and Leading are important in typography and should not be ignored. It is the finishing touch on the type that makes everything read and flow properly.<\/a> The design is not really complete until kerning and leading have been considered, but that doesn&#8217;t mean that they are always necessary. It shouldn&#8217;t be forced upon a design, but it should look natural.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #3366ff;\">Which do you find yourself adjusting the most when creating typography &#8211; Kerning, Leading, Tracking or all of them?<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout. Changes to kerning and leading often go unnoticed, but in most situations that is what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,8],"tags":[4,22,92,69,160,161,87,24,20,23,91,21,162,152,146,97],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-resources","category-typography-fonts-type-resources","tag-design","tag-design-inspiration","tag-illustrator","tag-indesign","tag-kerning","tag-leading","tag-logo","tag-logo-design","tag-marketing","tag-pantone-matching-system","tag-photoshop","tag-printing","tag-tracking","tag-typeface","tag-typography","tag-vector"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/1926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/comments?post=1926"}],"version-history":[{"count":2,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/1926\/revisions"}],"predecessor-version":[{"id":4638,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/posts\/1926\/revisions\/4638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/media\/3921"}],"wp:attachment":[{"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/media?parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/categories?post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmprint.com\/blog\/wp-json\/wp\/v2\/tags?post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}