Variable Data Printing is used to enhance direct mail marketing campaigns. Depending on your objective, the components can be relatively easy to create and compile. All you need are the right tools, data and the drive to make your campaign ROI increase significantly. As the name suggests, variable data printing is a process where some printed elements are variables that can change between each printed piece. This process will create printed pieces that can be personalized towards specific targets and objectives.
Creating a Variable Data Campaign takes patience and determination. Having a thorough plan is key and understanding your customer base will assist you in devising the course of action in regards to design and execution. Spend the time necessary to review the data you have and figure out how to communicate with each individual in your target audience.
There are necessary tools for creating a variable data project. These tools are divided into two categories, programs for database preparation and programs for design and variable data insertion. This section will review some programs available that can fulfill the needs of variable data.
The first step of creating a variable data document is obtaining or creating a database. After the database is purchased or populated it will need to be in proper format in order to be properly inserted into the variable fields in the design document. This section will review the necessary format for a database to be included into variable data.
The last step in the creation of a variable data document will be the actual design file with the variable data fields. The insertion of the variable data is the last step and is to be accomplished after the design document itself is created. This section will review how to link variable fields within the design document to the database.