What is Personalized Printing?

Also known as Variable Data Printing or VDP, Personalized Printing is a type of printing where text, images and/or graphic elements in the design change between pieces. Personalized printing enhances each mailpiece by identifying an individual or business directly in the ad and is typically used with our mailing services. Personal printing is a very powerful marketing tool that is not difficult to implement. Below we will show you how to make use of this tool.

What you will need to get started

When creating the variable data mailing document, obtaining the necessary software to edit the mailing list and create the document will be the first step. For editing your mailing list, Microsoft Excel or OpenOffice Calc is suggested. Read more...

Obtaining and formatting your Mailing List

Obtaining a mailing list for variable data printing (VDP) is not a difficult process. A website such as Accudata or InfoUSA is highly suggested. Websites like these can generate a mailing list based on specified criteria so that the lists will be tailored to reach a desired market. The list can then be altered to contain criteria specific to the needs of the variable data document. Read more...

Creating the variable data Indesign document

Designing with and implementing Variable Data

This section will review the intial setup of the variable data printing (VDP) document in Adobe Indesign and explain how to insert variable data into the document. Variable Data Design is now available from the Marsid M&M Group.
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Adding variable images into a document

Utilizing variable images into the variable data printing (VDP) document is a simple process. Variable images are powerful marketing tools which bring personalized printing to a new level.
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