Small businesses thrive when their local community embraces what they have to offer. Customers feel that doing business locally is easy, it’s close by and it’s probably good for the local economy.
Even though these customers are consumers just like anyone else in the rest of the country, these consumers have one specific characteristic that is completely different from any other: they SHARE your location.
Whether your local efforts are made at the town level or the state level, these customers can become loyal fans just how sports fans become loyal fans of their local (town,state) teams.
1. Gain Local Customers with Local Rewards
Sharing your location with your customers means that you and your employees eat, shop and interact with the same local businesses that they do.
These days you can run a Loyalty Rewards program easily in-house. It’s simply a matter of how complicated you make the offer.
A simple way is to print custom coupons with areas that get marked for each purchase or transaction. When the customer reaches the pre-determined number of transactions, you reward them with a free gift or a discount.
Partner up with some of the popular local businesses and run joint advertisements or run discount coupons off of each other. By doing this you are advertising to their customer base and at the same time helping their advertising efforts.
2. Create Awareness Inexpensively
Every Door Direct Mail : For 14.5 cents each (postage) you can mail an over-sized postcard or folded piece to every mailbox in your surrounding neighborhood including PO Boxes. No mailing list required.
E.D.D.M. is an amazing opportunity to let your local customers know your business contact information, address and the services and/or products you offer…while your at it, give them a coupon or offer they can’t refuse.
With the large canvas of the over-sized card that you can send, there’s enough room to include vital information, an attractive image and a killer call-to-action.
3. Become a Social Magnet
Social media is all about community. By embracing the power of social media, you can create a community of brand ambassadors that will spread the word for you.
Sign up for Twitter and create a Facebook business page at the least and start conversations with your customers. When they talk to you, their friends and connections will see the conversation and possibly join in. With that alone you might have just scored a new customer.
Although each one of these tips is powerful on its own, using them in combination will increase your chances of acquiring new local traffic.
Use Every Door Direct Mail to inform your local community of your location, product or service and make sure to let them know where to find you on Twitter and Facebook (and any other social media networks you are on). Then, on your Facebook business page you can offer a discount in return for a Like. Don’t forget to use QR Codes to make it easy to connect with you or visit your website via mobile phones.
Have you had better success using Targeted Direct Mail over using Every Door Direct Mail?