Tag Archives: Pantone Matching System

Embossing of Business Cards

Beef Up Your Business Cards With These Plug-ins

Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to…

mmprint Hang Tag

Creating Die Lines for Custom Die Cut Printing in Adobe Illustrator

  This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do…

Printing Terms Color Quick Guide

Printing Terms Infographic – Color Quick Guide

We strongly believe that an informed customer can make all the difference in print jobs going smoothly and without misunderstandings. I’m sure it goes for any industry. We strive to…

kernlead

Typography: Kerning, Leading and Tracking

Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to…

WMMD Presentation Folder

The Ultimate Marketing Piece – Eye Popping Media Kits

What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing…

Color Wheel Typography

The Influence of Color – Color Psychology and the Subconscious

We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign,…

Colored Pencils - 2007 Best Picture

A Colorful Guide to Understanding Color

- Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide…

Intel Trademark and Logo Usage Guidlines

Brand Identity Built for Success

In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A…

Pantone Matching System PMS Swatch

Color Consistency – Pantone Matching System

In this article I would like to talk about the Pantone Matching System (PMS) and its various uses. For those of you who are not familiar with the CMYK and…