Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to your business cards bring them to life. The combinations are endless, but by using just one finishing option your business cards will be “Slicker than a harpooned hippo on a banana tree” (not entirely sure what that means but it seems to get the point across that your business cards will stand out!).
These Cards Mean Business
Embossing your business cards is just awesome. This method has many variations from blind embossing to multi-level embossing to embossing with foil stamping. It gives your business card dimension, it makes you want to look at it from different angles. But best of all, if used correctly, it’s classy.
Foil Stamping enhances your business cards by reflecting light in the area where it is foil stamped. This reflection attracts the eye of the viewer. Foil is available in many metallic colors and even holographic patterns…if you want your business card to pop, this is the way to go!
Spot UV Coating
Spot UV coating creates a reflective mirror-like sheen only in areas where it is designated, hence the name “Spot” UV. By using a spot UV layer on your business card, you can intensify the visibility of a certain graphic or even create a graphic out of the spot UV itself on a solid background. The example above have the 7 A.M. logo using this method so that the logo is only visible when angled to a light source. Very creative!
Custom Die Cut
Custom die cut business cards are the epitome of customization! The shape of your business card can be made to just about anything. Match the shape of your logo or product or you can add special folds to really make your business cards unique. Give them something they will never forget!
Pantone (PMS) Colors
If branding is important to your company, making sure your brand is recognizable and memorable can be as easy as selecting a specific Pantone color for consistency This color is used throughout all of your marketing collateral and anywhere your logo/brand is displayed. Many (if not all) of the major brands do this. One of the most used examples is Coca-cola’s red.
A Custom Combination of Finishes
The more of these finishes you use on your business cards, the more they will stand out in a stack. I don’t think there’s any way of overdoing it. When used correctly your business cards will serve as a sales tool and conversational piece that can get the ball rolling on a new sale. Use them to feature a new product or to show prestige that reflects on your business. The variations and possibilities are endless.