Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to…

  This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do…

As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis…

    ty·pog·ra·phy: Design or selection of letter forms to be organized into words and sentences and printed or displayed electronically – Encyclopedia Britannica When a person thinks of typography,…

What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing…

We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign,…

- Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide…

Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb. Jean Arp When in need of inspiration I always…

In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A…

Brochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is…