More Than Words: An Introduction to the Art of Typography

Typography: an introduction




Design or selection of letter forms to be organized into words and sentences and printed or displayed electronicallyEncyclopedia Britannica

When a person thinks of typography, what would immediately come to mind? Thoughts of different fonts, editorials and designs involving typographic elements would most likely be the first to come to mind. All of these possibilities are both synonymous to and would each be a part of what is considered typography. Typography is anything having to do with typefaces and their arrangements; more specifically it would refer to creating a functional design using type in an aesthetically pleasing manner.

Typography in our Surroundings

Everyday we are bombarded with typography. Every street we walk down, product we use, and every program we watch on television. It is found everywhere and in everything we do.  Right below we have some prime examples of typography that are all from different times and very different places.  Finding new typography everyday can be quite fun.  It is truly interesting to see how a designer decides to accomplish a task using the layout of type.

Typography in Design

Typography has become an important element in both print and web design. It allows designers to mix shapes and placement of letters and words along with the meaning that these characters represent in order to reinforce design and concept in a clever and unique way.
The type will be manipulated to convey specific points while moving your focus in a specific way around the design.  Typographic design is clean and direct.  Below I have a few found examples of typographic design which are aesthetically pleasing and display a point in a creative way.



Typography has existed for a long time and is in everything we see. It is both useful aesthetically and practically for conveying an idea.  Using typography for these means just requires some imagination.
The art of typography has many facets, please subscribe to our RSS Feed or follow us on Twitter to stay updated when new typography articles become available.

After reading this post, what typography are you going to now notice today?

Please tell us in the comments section below…

One Critical Component Missing from your Brochure Design

brochures by mmprintSometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home.

Sure, you can tell them to visit your website; there’s a lot of information and pictures there. But how sure are you that they will actually visit your site? How do you know that they will remember to do so?

Well by furnishing them with a printed brochure, you can rest assured that they have the information they seek, in their hands, ready to read. No computers to turn on, no website addresses to type, just a simple informative brochure in their hand ready to be read.

Online and Offline go hand-in-hand

Your brochure is a selling tool, it serves as a convenient hub to introduce your service or product, it can contain information about you and/or your business and a way to contact you. Now here is the way to extend the power of your brochure to actually make the sale for you: add a QR Code.
Yes, by adding a QR code to the inside or outside of your brochure, the potential customer can scan the QR code with their smart phone, go to a mobile-ready website that is formatted to make it easy for them to actually place the order for the product or schedule an appointment for the service you offer.

Read more about how to properly execute a QR Code campaign to get the best results from your efforts and save money on postage when using direct mail services.


Brochure Inspiration for Advertisers and Graphic Designers

Printed brochures come in many sizes and shapes. Of course we have to offer you a nice collection of beautifully crafted brochure samples to get your creative juices flowing and to end this post with some motivational visual inspiration.


Brochure by Brandzigners

Brochure by deviantonis

MSC Brochure by SherifShaaban

MineralKat Brochure A4 by pho3nix_bf


Brochure by ksteward

CropLife Brochure by jpz001


brochure by SeventhDesign

brochure by Amy Moen


Refreshing and Tasty Design Inspiration

Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb.
Jean Arp

When in need of inspiration I always turn to nature. Curves, colors, shades, reflections, beauty; You name it, she’s got it.

Here’s a healthy dose of inspiration:


Rebuild the Aesthetic Poster by gomedia

poster by solo designer-d32lw4j

Killer Grapes Poster by GraphZ

Tropical by Creatunco

Print Infographics by Rhysbol

Fruit by sweetchantal1989

FRUIT RAIN by illugraphy

cherry stick heart-shape by dkraner

updated fruit poster by sweetmisery11

Becoming Reality vII


Quick Fun Fruit Facts:

  • Avocados are commonly used as vegetables. Botanically they are fruits.
  • Very few fruits contain fat: avocados, olives and nuts are the only ones with significant amounts.
  • Cranberries, Concord Grapes and Blueberries are the only major fruits native to North America.
  • Strawberries, bananas, grapes, apples and oranges are Americans favorite fruits in that order (2008).
  • The Red Delicious is the most widely grown variety of apple in the world.
  • There are 3,236  people in the U.S. listed on with the last name ‘Orange’
    (Mark Morton, ‘Gastronomica’, Fall 2010)
  • Grapes are about 80 percent water.


Is there something in nature that you find inspirational to your design?