Adding Video to your Printed Marketing Materials for Free

  In this post we will explore in detail how to beef up your printed marketing materials by adding your own custom video and making it easy for your customers to share the video as well. I am sure some of you reading this right now are imagining small screens, wires and batteries or mini-DVDs … Continue reading Adding Video to your Printed Marketing Materials for Free

A Holiday Greeting Card to Remember

  With the holidays in proximity, we begin the yearly cycle of gift buying, long lines, figuring out who’s hosting Thanksgiving dinner, making sure those gifts are in the mail by a certain date, and all the other craziness that comes with the holiday season. For businesses it’s not so much the case, but appreciation … Continue reading A Holiday Greeting Card to Remember

Printing Terms Infographic – Color Quick Guide

We strongly believe that an informed customer can make all the difference in print jobs going smoothly and without misunderstandings. I’m sure it goes for any industry. We strive to offer a unique and pleasant experience when working with us. By providing our customers with informative collateral we not only educate our customer, but we … Continue reading Printing Terms Infographic – Color Quick Guide

Creating Outlines from Type in Illustrator and InDesign

Why Do We Need to Outline Our Type? Before sending a file to a printer, there are a few important steps that must be considered.  One of those is making sure that the type in the document is turned into outlines.  If the printer needs to make an adjustment to the file (fix color, adjust … Continue reading Creating Outlines from Type in Illustrator and InDesign

Design Tutorial: Offset Path Tool in Adobe Illustrator

Using the Offset Path Tool in Adobe Illustrator This tool is one of my favorites within Illustrator.  It does exactly as the name suggests, it creates a duplicate of an object with the path set off by a specified distance.  It can create replicas of different size with standard distances between the original and replica … Continue reading Design Tutorial: Offset Path Tool in Adobe Illustrator

5 Outstanding Websites to Download Free Commercial-Use Fonts

  After you have read our latest posts about Typography, I am sure you are ready to get out there and start practicing and coming up with new Typography concepts for use in your designs. Now that you understand the difference between Serif and Sans Serif fonts, Kerning, Leading and Tracking and the principals of … Continue reading 5 Outstanding Websites to Download Free Commercial-Use Fonts

Typography – Choosing Appropriate Fonts

  The Timbre of Fonts tim·bre/tambər/ Noun: The character or quality of a musical sound or voice as distinct from its pitch and intensity. Choosing an appropriate font for a design is very important.  Like sounds, I believe that fonts have timbre.  They can be described as having intangible properties that normally wouldn’t be associated … Continue reading Typography – Choosing Appropriate Fonts

PANTONE® PLUS Digital Libraries for Adobe Creative Suite®

Pantone® has released a Quick and Easy installer for their Pantone Plus+® Digital Libraries for the Adobe® Creative Suite® (CS). This installer copies the necessary swatch files into the correct folders and replaces the original Pantone swatches included with your Adobe CS suite. The installer includes the following PANTONE PLUS Color Libraries: PANTONE+ Solid Coated … Continue reading PANTONE® PLUS Digital Libraries for Adobe Creative Suite®

Coolest Roundup of Augmented Reality in Printing

Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard … Continue reading Coolest Roundup of Augmented Reality in Printing