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The Need to Bleed

I recently asked my production manager and the graphic department manager here at Marsid M&M: – What is the most common mistake that you find in artwork submitted by customers? Answer: Missing Bleeds. They also added that it is one of the biggest causes of delays in the customer receiving their order. It’s a fact […]

Interactive Gift Wrapping Paper

QR Codes are catching on everywhere you look. This is just another way that advertisers and marketers can bridge the gap between offline with the online advertising. Even that same ol’ boring pack of socks that you get every year from uncle Ernie will be fun to open when it’s wrapped in this interactive gift […]

Measuring Direct Mail Response and ROI

I recently came across a direct mailing group post that caught my attention and received mixed responses from group members. The person wanted to know where to find statistics on how many people actually open and/or read their direct mail in order to justify statistically, the advantages of direct mail in both B2B and B2C […]

Holiday Greeting Card Design Inspiration

The holidays are upon us and one of the most common and expected gifts are Holiday Greeting Cards. Whether it accompanies a larger gift or contains the gift itself ($$!), a Holiday greeting card extends a part of you and your wishful thoughts to the recipient. What better way to share a cheerful message with family, friends or […]

Digital Supremacy: Variable Data Printing

Digital Printing has been adopted by the print industry for its efficiency, plethora of functions and small run capability. It is the underlying foundation of Variable Data Printing also known as VDP. Variable Data Printing is a”Mail Merge” on steroids VDP offers the ability to print personalized messages, images or graphical aspects on each printed […]

Digital Evolution: The State of Commercial Printing

Just as a pianist has affection and allegiance to the piano, a printer has a fondness for his press(es). The tune played as the various mechanical parts perform their individual functions in harmony will never be forgotten. But as the synthesizer and electric piano changed the scope of music and musicians, the digital press and […]