Everything You Need to Know About the May 31st, 2015 USPS Postage Increase

Photo by Andrew Taylor - https://goo.gl/k3x2Tl
Photo by Andrew Taylor – https://goo.gl/k3x2Tl

 

Periodically, there is a USPS postage increase to accommodate naturally rising inflation.  Instead of revealing price increases throughout the year, the postage update is given all at once. This keeps the information organized and consistent, but can be a lot to take in. Here are some of the most important updates made to the pricing for First Class Bulk, Standard, and Nonprofit mailings. These are the most common choices for direct mail marketing, and the new prices will go into effect May 31st, 2015.

Don’t know which class of mail is right for your business? Take a look at this blog post comparing First Class and Standard Mail. For a more detailed summary of all the price changes and postage updates, refer to this Powerpoint presentation from the USPS.

 

First Class Bulk Mail Price Updates for May 2015

Below are the most common First-Class Bulk Mailing price updates. An additional ounce price remains at $0.13, and presort letters up to 2 oz. are charged the 1 oz. price.

New Price
Mixed AADC Automation Letters $0.439
3-Digit Automation Letters $0.416
5-Digit Automation Letters $0.391

 

Standard Mail Price Updates for May 2015

Below are the most common Standard Mail postage rate updates. Detached Address Labels (DALs) also increased to $ 0.036.

New Price
Letters (5-Digit Auto entered at Origin) $0.266
Flats (5-Digit Auto Flat entered at Origin) $0.392
EDDM-Retail $0.183

 

Standard Nonprofit Mail Price Updates for May 2015

Below are the most common nonprofit mailing price updates.

New Price
Letters (5-Digit Auto entered at Origin) $0.147
Flats (5-Digit Auto Flat entered at Origin) $0.249

Other Service Increases

Along with bulk mailing and direct mail, other USPS services will also be increasing on May 31st.

Product CPI Percent Change
PO Boxes™ 5.9%
Certified Mail® 4.8%
Return Receipt 3.8%
Registered Mail™ 2.6%
Insurance 4.9%
COD 5.4%
All Other -9.3%

Find out how much your next mailing project will cost and find answers to any questions you may have about printing and mailing.

Also take a look at some current promotions and incentives offered by the USPS that could save you some postage on your mailing!

3 Reasons Direct Mail Marketing Has An Edge On Email Marketing

We strongly believe in the power of Direct Mail even in this electronic age that we live in.

We see it every day, small to medium size businesses and large corporations use direct mail in their marketing mix and yes, they get results!

Even the likes of Google, who’s main business is internet based, uses direct mail to advertise and communicate with their advertisers and customers.

The best part is, it’s not just some generic flyer or brochure, they go all-in with variable data including graphs and charts reflecting the customer’s actual data.

Google Direct Mail

Direct Mail marketing has evolved with the digital age and still brings in a very competitive ROI while consumers directly prefer receiving postal mail from brands:

  • 59% of U.S. respondents and 65% of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products”
  • 73% of U.S. consumers and 67% of Canadian consumers said they prefer direct mail for brand communications because they can read the information at their convenience. Additionally, 62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail
  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return

source:  6 Direct Mail Stats That Can’t Be Ignored – Epsilon

We’re not just saying this to convince you to use our direct mail services, Entreprenuer.com is saying the same thing (although we don’t agree 100% with the title, we believe it should be a mix of both but it’s still a great informative read):

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing


How are you using direct mail and email marketing to increase sales and/or brand awareness?

 

Just In Time For Valentines: Forever® Hearts|USPS Stamps

The USPS has released the Forever Hearts, Forever® stamps, two versions depicting a heart shaped with lacy lettering spelling out “Forever”. Available in a white background with a red design and a reversed design in white design with a red background.

The perfect stamp to adorn your custom printed invitations valentines cards, announcements, anniversary cards and much more.

These beautiful Valentine’s stamps were first issued January 22nd, 2015.

Forever Hearts, Forever® | USPS Stamps.

Direct Mail Services
Don’t fret! The Marsid M&M Group has you covered for all of your printing and mailing needs. we are fully equipped to handle your next mailing extremely fast and accurately. Contact us right away toll-free at 1-877-mmprint or visit our mailing services page to request an estimate.

Getting There First: Standard Mail vs First Class

USPS First Class Mail Standard Mail Comparison

With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age.

The political/internal/financial battle happening within the United States Postal Service has affected delivery times and in recent news, California Representative Darrell Issa suggested in a bill that the USPS will no longer deliver mail directly to your door. Only to curbside mailboxes and cluster boxes similar to those found in apartment complexes. You can pay a fee to keep the to-your-door service if you don’t mind paying for it and exceptions will be made for the elderly and those who can prove physical disability.

Although the USPS  is changing and will keep changing, what most matters is that your target audience gets their mail pieces in a timely fashion and convert into customers.

The Differences in Bulk Mail Classes and Mail Delivery Times

Bulk mail is processed by the mail house before it gets to the Post Office saving the USPS time and money. The mailer typically has a mailing permit that must be printed on to each piece identifying the postage class and the account of the mailer who performed the mailing.

Presort software is used to connect to the USPS to presort the addresses, qualify the quantity and mail piece cost from your mailing list, add barcodes, check for duplicates and verifies address accuracy against the National Change of Address (NCOA) database. Planning ahead with delivery times in mind will help your direct mail campaign to be more effective and you can save money as well.

Standard Mail

Standard Mail Permit IndiciaStandard mail is the least expensive and slower class of bulk mail for for printed matter, flyers, circulars, advertising, newsletters, bulletins, catalogs, and small packages. Deeply discounted, Standard mail costs less because your mailing company or mail house does most of the processing for the Post Office and those savings are passed on to you in the form of a postage discount. With Standard mail, any pieces that are undeliverable are not returned to the sender which is also saves the USPS time and money.

What do you need to qualify for Standard Mail discounted postage?

  • Standard Mail Mailing Permit (you can use our mailing permit free if we are mailing for you!)
  • Minimum of 200 pieces or 50lbs of mail
  • Maximum weight of 16 ounces
  • Domestic Mail only

First Class Mail

First Class Mail Permit IndiciaFirst Class Mail is the faster of the two and if the address printed on the mailpiece is undeliverable, the USPS will automatically forward it to the correct address (if it’s on file) or return it to the sender. This ensures that the recipient receives the mailpiece or at least you can remove them from your mailing list saving you money on postage costs on the next mailing.

Depending on your budget and time-frame, the extra cost for First Class Mail can be worth it and it’s still less than the cost of a regular single-piece stamp.

What are the requirements to qualify for First Class discounted postage?

  • First Class Mailing Permit (you can use our mailing permit free if we are mailing for you!)
  • Minimum of 500 pieces
  • Maximum weight of 13 ounces
  • Must be rectangular in shape

Note: A 4.25 x 6 Postcard is mailed First Class by default at a special Postcard Rate.

First Class and Standard Mail Postage Costs

First Class and Standard mail are considered Unzoned Mail. Meaning you pay the same price without regard to where the mailpiece goes (within the U.S.). Nevertheless, there are differences in the cost of each piece depending on mailpiece type (postcard, letter, flat or parcel – each mailpiece type has its own size restrictions), weight and traying sequence (5-digit, 3-digit, AADC and mixed AADC) which is determined by the mailing software used by your mail house.

  • The United States Postal Service offers a handy Business Price Calculator to give you a good idea of what your postage costs may be per piece.
  • Download our convenient Envelope Size Chart to learn about standard envelope sizes and differences.

 For other types of mail classes, the price is determined by the distance the mailpiece travels to arrive at it’s destination. The further it has to travel, the more postage paid for that piece. The distance is established by the use of zones.

[note color=”#FFCC00″] You may still have questions regarding your direct mail campaign.Give us a call at 1877-mmprint to speak with a mailing service professional about your project or visit our mailing services page for more information and to request a quote. [/note] [divider top=”1″]

 

USPS Folded Self-Mailer Regulations Update 2013

Effective January 5, 2013, the United States Postal Service (USPS) is revising the regulations governing the Folded Self-Mailer Standards. The final rules were published in the Federal Register on December 1, 2011 and can be found in the Federal Register / Vol. 76, No.231 / Thursday December 1, 2011 / Rules and Regulations [PDF]. Continue reading USPS Folded Self-Mailer Regulations Update 2013

USPS Retail Postage Rate Increase for 2013

 

The United States Postal Service (USPS), a “Self-supporting government enterprise”, has announced a retail postage rate increase effective as of January 27, 2013.

The Postal Service funds its facilities and operations with the sale of postage, different products and services. It does not receive tax money from the US government for its operating expenses.

The USPS can only make postage increases that reflect the rate of inflation.

2013 USPS Postage Rate Increase Presorted Stamps

First Class Mail Postage Rate Increase – Retail

  • First Class Single Piece Letters (up to 1 oz.) will increase from 45 cents to 46 cents, up a penny
  • The additional cost per ounce for Letters over 1oz. will not increase the cost of 20 cents
  • Postcards will increase 1 cent from 32 to 33 cents

Priority Mail Retail Flats Rate Increase – Retail

  • One ounce or less Flats will increase from 90 cents to 92 cents
  • Flat Rate Envelopes new price $5.60
  • Legal Flat Rate Envelope new price $5.75
  • Padded Flat Rate Envelope new price $5.95
  • Small Flat Rate Box new price $5.80
  • Medium Flat Rate Boxes new price $12.35
  • Large Flat Rate Boxes new price $16.85
  • APO/FPO Large Flat Rate Box new price $14.85
USPS Global Forever Stamp 2013
USPS Global Forever Stamp 2013

New Global Forever Stamp

The USPS will introduce a new Forever stamp to be used with First Class Mail International 1oz. letters or cards to any country around the globe.

The cost is a flat rate of $1.10 for any letters or cards under 1oz. and can be used to send a 2oz letter to Canada

International Forever stamps have a round shape and say “Global Forever”.

Art director for the US Philatelic William J. Gicker selected this depiction of Earth by Italian artist Leonello CalvettiGreg Breeding designed the stamp.

The USPS is the only existing delivery service that reaches every single address in the United States. That is over 151 million residences, businesses and PO Boxes. The postage rate increase is another consecutive year of rate increases for the USPS which may reflect heavy decreases in profits over the past few years.

 

3 Easy Steps To Every Door Direct Mail Success

Every Door Direct Mail Retail is incredibly easy to prepare and mail.

The following steps will show you how to take your E.D.D.M. from concept to delivery.

Before you continue reading, please make sure you have familiarized yourself with E.D.D.M. by reading  5 Reasons Every Door Direct Mail Will Work for You and then come back to see how it's done in 3 easy steps.

1. Discover Your Surroundings

Every Door Direct Mail Delivery

The USPS offers a very useful tool on their website where you can enter data about the area of your mailing and it returns detailed information about that area:

  • Number of residences in a route
  • Number of businesses in a route
  • Number of total routes
  • Approximate cost of Postage
  • Local Post Office for each route

There are various ways to select the areas where your Every Door Direct Mail will hit:

  • By City
  • By County
  • By Zip Code
  • By radius around a specific address

You can choose the type of routes served:

  • City
  • Rural/Highway Contract
  • PO Boxes

You can select from two delivery types:

  • Business and Residential
  • Residential Only
Once you have made all of your selections and have a final count of the area and routes that will be covered, you can continue by clicking "Next" to generate all of the paperwork required when delivering your EDDM prints to the Post Office. Don't forget your postage check! But don't fret, they also take cash and credit cards.
 

2. Bundle Your Advertising

 
Every Door Direct Mail Bundle Facing SlipThis is the most labor-intensive step of completing your E.D.D.M. mailing, but it's simple!
The USPS requires that you bundle your Every Door Direct Mail pieces into stacks of 50-100. The reason for this is that the Mailman takes these bundles and places them in his bag or cart and delivers one to each mailbox on his route. Please be considerate! Don't make the bundles too heavy.
 
One of the forms that the system generates for you is the Facing Slip. This form needs to be on the very top of every bundle, so make copies before you fill in all of the information.
I recommend that you fill the Date, Company Name and Post Office of mailing before making copies so that you don't have to fill it in every time.
 
These are the required fields you must complete on the Facing Slip:
 
  • Route Number
  • Date
  • Number of Pieces in Bundle
  • Total Number of Bundles
  • Company Name
  • Post Office of Mailing

3. Delivery to the USPS

 
Postage Stamp Special Delivery EDDMOnce steps 1 and 2 are completed, the final and easiest step is your delivery to the Post Office. One of the forms generated by the E.D.D.M. system, the "Facility List", is a summary of the entire mailing.
For your convenience, the form will list the address of each Post Office you must deliver the bundled mailers to, the hours of operation and contact information.
You will also find a table listing the Carrier Routes selected and number of mail pieces for each route and at the very bottom, the total postage cost (number of mailpieces x 14.5 cents)
 
The number of Post Offices listed will usually only vary if you selected more than one Zip Code.
 
That's it! Your Post Office representative will review your paperwork and mail pieces, process the paperwork in the register and accept payment for your Every Door Direct Mail.
 
Your mail pieces will be delivered within the Standard Mail delivery time.
 
If you have any questions or would like a quote, please visit our E.D.D.M Page.

Is there anything you have noticed that can make Every Door Direct Mail even easier or more efficient?

 
 
 

 

5 Reasons Every Door Direct Mail Will Work for You

Every Door Direct Mail Mailbox

E.D.D.M.- Every Door Direct Mail

Recently released by the United States Postal System (USPS), the purpose of Every Door Direct Mail is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. The area of the mailing can be specified by zip code or radius around an address and further defined by selecting routes within the results. Get Every Door Direct Mail For Your Business Now

Every Door Direct Mail is Not for Every Type of Business

If your main customers are businesses (B2B), E.D.D.M. is really not for you. Every Door Direct Mail requires that you mail to residences. If your product or service caters to a very specific demographic, targeted direct mailwould be more beneficial to your campaign, not E.D.D.M.

Who benefits from Every Door Direct Mail?

If your product or service serves your local community and appeals to both individual consumer households and local businesses too, E.D.D.M. is a great and inexpensive way to make your presence known and can lead to an increase in foot traffic and phone calls if you plan it out well. Every Door Direct Mail works great for local businesses:

  • Pizzeria
  • Laundromat
  • Deli
  • Diner
  • Lawyers & Accountants
  • Tax Service
  • Taxi & Limo Service
Don’t forget, franchises do most of their marketing at a local level…E.D.D.M. Win!

Why Every Door Direct Mail Will Work For You

1. Marketing at a Local Level

Local deals, local search, local , local, local!A perfect example is the announcement of a new pizzeria in town. Let’s say the owner is not a marketer or just doesn’t have the time to put together a marketing campaign. Yet, naturally he knows that his target market is every home and business in the surrounding area of his pizzeria. Every Door Direct Mail would be the quick and efficient way for the pizzeria owner to let every home in say, a 2 mile (or more) radius know about the grand opening of the new pizzeria. Simple and inexpensive.

2. No Mailing List or Permit Required

So, you’re a Franchisee and you own 3 stores that each serve their own local communities. Your main marketing objective is to make sure that everyone in the local vicinity of each store knows about the store, letting them know the address, contact information and hours of operation. Since Every Door Direct Mail service does not require an address list, you can send a direct mail piece to every single residence in the town of each store for a measly 14.5 cents each in postage. No requirement for a Postal Permit also saves your out-of-pocket costs in application and yearly fees.

3. Like Sending a Billboard to Every Door

Every Door Direct Mail requires that the size of your mail piece falls within the USPS “Flat” dimensions. A common size is 6.25 x 9 which is a huge amount of real estate to cover with big graphics of your products or services, coupons and anything else that makes sense to include in the direct mail piece. You can go all the way up to 15 inches. You can also mail folded prints as long as they fold down within the size restrictions: Full color custom Calendars give you 12 months of continuous marketing and fall within the “flat” dimensions.

4. Easy Coupon and Specials Distribution

With the low cost of distribution, E.D.D.M. is a great tool to use to give out your coupons, announce specials and event sales. Spruce up your marketing and offer “neighborhood only” coupons. Sure, you can always use a Valpak type of service but with 1700 other coupons in the same envelope, will your coupon even get noticed ? (See #3 above)

5. Setup is a Breeze

Besides being cost effective, Every Door Direct Mail only takes a few simple steps to put together. Have your E.D.D.M. postcards printed, band them into bundles with a facing slip and a rubber band and then deliver them to the Post Office with your payment for postage. That’s it. Too busy? Your preferred printer can do everything for you, all you have to do is bring it to the Post Office with your postage payment.   Every Door Direct Mail Facing Slip USPS


One of the reasons the United States Postal Service created the Every Door Direct Mail program is to help local business grow (and to try to get back on track with it’s own revenue of course). But when used correctly, it really is a great opportunity to expand your marketing efforts.

Don’t Put All Of Your Eggs In One Basket

E.D.D.M. doesn’t necessarily need to be your only means of advertising; Use it to augment your web, TV and radio marketing campaigns and remember to add QR Codes to connect the offline with the online.

Have you used Every Door Direct Mail for your business? What was your response like?

Envelope Size Chart Quick Guide

It’s easy to get confused when selecting the correct envelope sizes for invitations, business letters or Direct Mail pieces… A2, A4, A7, #10, #9, #10 Window…

So we decided to build this common envelope size chart with the goal of providing a sort of cheat-sheet or quick reference for envelopes for our customers and anyone who can use it.

If you find it useful or know someone who could use it, please share it!

 Need Envelopes Printed? Get A Quote Now! 

 

You can also download a High Resolution Print Ready Version of the Envelope Size Chart Quick Guide [PDF].

or view the large version on your browser [JPG]

 

Envelope Size Chart Quick Guide Cheat Sheet

 

This envelope size chart is provided as a quick reference when selecting the proper envelope size for your projects. If you have questions or are in need of an envelope size not listed in the envelope size chart, please feel free to leave a comment below or contact us right away!

 

 

A Holiday Greeting Card to Remember

 

With the holidays in proximity, we begin the yearly cycle of gift buying, long lines, figuring out who’s hosting Thanksgiving dinner, making sure those gifts are in the mail by a certain date, and all the other craziness that comes with the holiday season. For businesses it’s not so much the case, but appreciation is due to those who keep you in business and those who help your business thrive.

Calendar and Invitation Greeting Cards

 

Holiday Greeting Cards Expectations

With every gift or even as a gift in itself, a holiday greeting card is expected. It could be for your employees, your clients, your suppliers or even your competitors, a greeting card with a nice big THANK YOU! in it can make a big difference in the year to come. Some may argue, but appreciation breeds motivation and loyalty.

 

2012 Greeting Card Printing

 

Sometimes Thank You is not Enough

Sure, having custom holiday greeting cards printed and mailed can be perceived as thoughtful and polite but if it lacks substance, your efforts might just go to waste. A greeting card should be endearing, yet it still serves great purpose as a marketing and/or branding piece. The message you have printed on the inside can leave a lasting impression, so make it a good one.

Holiday Greeting Card with QR Code

 

It’s not a Sales Pitch or a Coupon

Well actually a discount coupon might not be such a bad idea but that depends on your line of business and who you’re sending it to. Your brand logo or company name may be the single most important part of the holiday card; If the recipient doesn’t know who is wishing them happy holidays or thanking them for their business, then it’s just as good as not getting one. Even if the card is blank on the inside, you still have your brand in their face and in their hands.

Would it make sense in your line of business to give your customers blank holiday cards so that they can use them and send them out to their customers?