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Color theory, tips and ideas for printing and design inspiration -
Designer Tutorials
A collection of design resources to help create useful design and encourage the use of design principles -
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The 5 W's of Mailing and Fulfillment. What, Where, When, Why and Who! -
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A collection of useful printing resources to inspire a smarter printing customer and graphic designer. -
Typography
Typography tutorials, Font downloads, Type inspiration, Article writing
Designer Tutorials
A collection of design resources to help create useful design and encourage the use of design principles
Creating Die Lines for Custom Die Cut Printing in Adobe Illustrator
Mar 20th
This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do stuff. Creating a die line for die cutting can be pretty simple or can be quite difficult, all depends on your design and some planning…
Adding Video to your Printed Marketing Materials for Free
Jan 10th
In this post we will explore in detail how to beef up your printed marketing materials by adding your own custom video and making it easy for your customers to share the video as well. I am sure some of you reading this right now are imagining small screens, wires and batteries or mini-DVDs…
Printing Terms Infographic – Color Quick Guide
Oct 7th
We strongly believe that an informed customer can make all the difference in print jobs going smoothly and without misunderstandings. I’m sure it goes for any industry. We strive to offer a unique and pleasant experience when working with us. By providing our customers with informative collateral we not only educate our customer, but we…
Creating Outlines from Type in Illustrator and InDesign
Sep 19th
Why Do We Need to Outline Our Type? Before sending a file to a printer, there are a few important steps that must be considered. One of those is making sure that the type in the document is turned into outlines. If the printer needs to make an adjustment to the file (fix color, adjust…
Design Tutorial: Offset Path Tool in Adobe Illustrator
Aug 25th
Using the Offset Path Tool in Adobe Illustrator This tool is one of my favorites within Illustrator. It does exactly as the name suggests, it creates a duplicate of an object with the path set off by a specified distance. It can create replicas of different size with standard distances between the original and replica…
Typography: Kerning, Leading and Tracking
Aug 1st
Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout. Changes to kerning and leading often go unnoticed, but in most situations that is what…
Typography – Choosing Appropriate Fonts
Jul 15th
The Timbre of Fonts tim·bre/tambər/ Noun: The character or quality of a musical sound or voice as distinct from its pitch and intensity. Choosing an appropriate font for a design is very important. Like sounds, I believe that fonts have timbre. They can be described as having intangible properties that normally wouldn’t be associated…
How to Find Vector Corporate Logos and Hi-Res Product Images
Jun 10th
Vector Logos of popular brands are sometimes hard to find for your designs… Customers in need of design services are usually not knowledgeable of technical properties of design… that’s why they hire us to design it for them. More often then not, customer supplied files are not print-ready; product images and manufacturer logos pulled off…
Typography: Appropriate Typefaces – Serif vs. Sans-Serif
Jun 8th
When working with typography, it is necessary to implement the most appropriate typefaces in order to correctly convey an idea. The wrong typeface can create the wrong mood and mistake the purpose of the design. In the most extreme case, the wrong typeface can even ruin the design. That being said, there are quite a…
Creative Collection of CMYK Inspired Vector Logos
May 23rd
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which…
