Bookmarks discreetly make their way into our lives. They accompany us, readers, and help us get back to where we left off, whether we are talking about light romance novels, or bulky academic materials. Bookmarks can display information about your company that you would like customers to keep at hand, such as your contact information, upcoming promotions, and new products of interest. A bookmark from your company will keep you and the services you provide in your customer’s mind, helping you make a faster and smoother connection when doing business with them.
Bookmark Design Inspiration and Printing Recommendations:
Size Matters- It is not about big or small, it is about the perfect size to represent your message. You can print big or small bookmarks, both with great outcomes, but you must know what you want to say and what size reflects that the most. Custom sizes –by request- that may truly make your company be a cut above the rest. Keep in mind who your customers are and what they need, as well as how much you can invest. Oversized bookmarks may be more noticeable, and small bookmarks may be more appealing, but the perfect bookmark will simply reflect who you are and who you want to reach. Make it more than advertisement, make it a useful tool.
Color With Audacity- Catch the eye of your customers by using vibrant colors. Bookmarks can print in full color on both sides to create a more eye-catching promotional item. If your budget is limited, one side of full color will still delight and impress by its quality. It is important to keep your products bright, colorful, engaging, and constantly putting your brand in a good light. For outstanding results, we strongly recommend using images with at least 300 dpi.
Do Not Shy Away- Adding fuzzy decorations to your bookmarks can help them stand out form the rest. Attaching tassels and other materials can be a wonderful way to compliment your bookmarks, and help your customer locate their pages more effectively. Bookmarks can have holes drilled in different sizes. Just make sure to specify the right size beforehand, so you can easily add your decorations later.
Be Unique and Daring- With custom bookmark sizes, a variety of paper types, and multiple finishes available –including rounded corners of a 1/4” or 1/8” radius- bookmarks can be special and distinctive and/or simple!
- You can find Print-ready bookmark templates for many standard sizes by visiting our Bookmark Templates page
- Make sure your files are print-ready by following our Print-Ready Checklist
Do you have any must-see bookmark designs you would like to share?
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